Skip to content

Blue Tape

Maybe

Buyers convert on 24.3% of searches. But the top 5 brands take 100% of clicks, so Blue Tape is a Maybe.

Flapen Score
53
53 / 100
Top 27% of 9,536 Tools & Home Improvement niches · +5 vs the category median of 48
Market size
$3.6M/yr923K searches / yr
90-day growth
+11.6%search demand this quarter
Competition
82%top-5 click share · 4 brands · 150 sellers

Flapen Score

Blue Tape against its category

The dotted line is the Tools & Home Improvement average. Past it, Blue Tape is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Tape market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Tape 923K times last year and spent an estimated $3.6M. All 4 brands take every click. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

24.3% of searches ended in a purchase last week.

Shoppers searched for this 923K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 24.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.6M a year.

Searches, last 12 months
923K
Growth, 90 days vs prior 90
+11.6%
Conversion, latest week
24.3%
Market size, estimated
$3.6Ma year
Peak month
August1.4× the quietest month
Top search term
blue tape403K searches a year

02 · Price

A sale here is worth $16.24.

Listings sell for $16.24 on average, from $4.20 to $40.55. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 15,000 to 20,000 of them. At $16.24 that is $244K to $325K a year per listing.

Average price
$16.24inside the $15 to $100 sweet spot
Price range
$4.20–$40.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250K–300K
Units per listing a year
15,000–20,000
Revenue per listing a year
$244K–$325K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #59 within Painting Supplies & Tools. It carries 4,964 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#59in Painting Supplies & Tools
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
4,964per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Blue Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

$0$364K$728K$1.1M$1.5M1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

150

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • ScotchBlue61%
  • SmaringRobot31%
  • Amazon Basics5%
  • EFOK3%
  • Open — no brand owns it (0%)

Demand

Blue Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Blue Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue tape403K/yr
  • blue painters tape285K/yr
  • blue masking tape50K/yr
  • scotch blue painters tape33K/yr
  • scotch painters tape24K/yr
  • scotch blue tape17K/yr
  • blue painter tape13K/yr
  • blue tape painters38K/yr
  • masking tape blue8K/yr
  • blue scotch tape8K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Tape

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Adhesion/Stickiness”
33%of negative reviews mention “Adhesion/Stickiness”
0.6%of orders come back
“Horrible adhesion”
A buyer, on “Adhesion/Stickiness”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Blue Tape questions

Answered from the same tracked data.