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Blue Spray Paint

Fail

The top 5 brands take 100% of clicks, so Blue Spray Paint is a Fail.

Flapen Score
39
39 / 100
Ranks 7,870 of 9,536 Tools & Home Improvement niches · −9 vs the category median of 48
Market size
$155K/yr276K searches / yr
90-day growth
+23.5%search demand this quarter
Competition
72%top-5 click share · 3 brands · 68 sellers

Flapen Score

Blue Spray Paint against its category

The dotted line is the Tools & Home Improvement average. Past it, Blue Spray Paint is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Spray Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Spray Paint 276K times last year and spent an estimated $155K. All 3 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 276K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $155K a year.

Searches, last 12 months
276K
Growth, 90 days vs prior 90
+23.5%
Conversion, latest week
5.8%
Market size, estimated
$155Ka year
Peak month
October1.8× the quietest month
Top search term
blue spray paint136K searches a year

02 · Price

A sale here is worth $9.59.

Listings sell for $9.59 on average, from $4.81 to $15.17. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $9.59 that is $12K to $14K a year per listing.

Average price
$9.59under the $15 to $100 sweet spot
Price range
$4.81–$15.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
$12K–$14K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

8% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #44 within Paint & Primer. It carries 13,524 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
8%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#44in Paint & Primer
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
13,524per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
75 months

Products

Top Blue Spray Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

$0$15K$31K$46K$62K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

68

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Rust-Oleum76%
  • Krylon19%
  • Dupli-Color5%
  • Open — no brand owns it (0%)

Demand

Blue Spray Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Blue Spray Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue spray paint136K/yr
  • spray paint blue23K/yr
  • metallic blue spray paint26K/yr
  • blue spray paint for metal18K/yr
  • royal blue spray paint14K/yr
  • blue spray paint for plastic12K/yr
  • blue metallic spray paint11K/yr
  • blue spray paint for wood8K/yr
  • rustoleum spray paint blue7K/yr
  • cobalt blue spray paint7K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Spray Paint

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Color”
26%of negative reviews mention “Paint Quality”
<0.1%of orders come back, a rate Amazon rounds to zero
“it is not a quality paint at all I am a professional painter”
A buyer, on “Paint Quality”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Blue Spray Paint questions

Answered from the same tracked data.