Is blue outdoor christmas lights profitable to sell on Amazon United States?

The niche generates $29K/yr across 4 tracked products. 90-day search growth is -21.0%. Flapen's verdict: Skip it (28/100).

How competitive is the blue outdoor christmas lights niche?

4 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in blue outdoor christmas lights?

Top complaints mined from reviews: Color, Bulb Flicker/Dimming/Color, Brightness/Shine/Glow. The return rate is 3.0%.

What does it cost to enter the blue outdoor christmas lights niche?

Listings span $11.16–$18.69; the average listing price is $14.20 (sweet spot $15–$100). The average incumbent carries 2,670 reviews — the moat a new listing must climb.

blue outdoor christmas lights

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.20

avg listing price — sweet spot $15–$100

Returns

Okay3.0%

return rate — above 5% kills the launch gate

Price range

Okay$11.16–$18.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,669.75

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-21.0%

90-day search growth — must beat 0% to launch

Market size

Bad$29K

$29K/yr · 27K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, blue outdoor christmas lights is a $29K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 28/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

blue outdoor christmas lights market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $28K–$36K; units × avg price
Conversion rate: 7.7%
Avg BSR: #101
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 19.9%
Avg brand age: 57 months
Avg seller age: 228 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

HOME LIGHTING31%
HISHINY28%
LAMPHOME23%
JMEXSUSS18%

Demand

Weekly Amazon search volume, last 34 weeks — -21.0% search growth over the last 90 days.

Open Trend

Top blue outdoor christmas lights search terms

blue led christmas lights outdoor10K/yr -40.8%1.2% conv.
dark blue christmas lights3K/yr -31.1%2.4% conv.
christmas lights outdoor blue5K/yr -9.2%3.4% conv.
outdoor christmas lights blue4K/yr +277.8%1.0% conv.
blue christmas lights white wire4K/yr -18.0%1.2% conv.

All search terms

Top blue outdoor christmas lights products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HOME LIGHTING 66ft Christmas Decorative Mini Lights 200 LED Green Wire Fairy Starry String Lights Plug in 8 Lighting Modes for Indoor Outdoor Xmas Tree Wedding Party Decoration (Blue)

HOME LIGHTING$15.304.6★1,973 rev

HISHINY Christmas Lights 100 Count Blue Christmas Tree String Lights with White Wire for Outdoor Indoor Christmas Decorations Wedding Decorations Valentines Day Decor UL Certified (21feet)

HISHINY$11.164.5★845 rev

LAMPHOME Blue Christmas Lights 100Lights 19.6ft UL Certified Mini Bulb String Lights Hanukkah Traditional Light for Outdoor Christmas Tree Garden Holiday Party Patio Wedding Garland Decor

LAMPHOME$11.674.2★3,332 rev

JMEXSUSS 66ft 200 LED Blue Christmas Lights Outdoor Plug in

JMEXSUSS$18.694.6★4,529 rev

Newest

by launch date

HISHINY Christmas Lights 100 Count Blue Christmas Tree String Lights with White Wire for Outdoor Indoor Christmas Decorations Wedding Decorations Valentines Day Decor UL Certified (21feet)

HISHINY$11.16845 rev

1y ago

LAMPHOME Blue Christmas Lights 100Lights 19.6ft UL Certified Mini Bulb String Lights Hanukkah Traditional Light for Outdoor Christmas Tree Garden Holiday Party Patio Wedding Garland Decor

LAMPHOME$11.673,332 rev

4y ago

JMEXSUSS 66ft 200 LED Blue Christmas Lights Outdoor Plug in

JMEXSUSS$18.694,529 rev

5y ago

HOME LIGHTING 66ft Christmas Decorative Mini Lights 200 LED Green Wire Fairy Starry String Lights Plug in 8 Lighting Modes for Indoor Outdoor Xmas Tree Wedding Party Decoration (Blue)

HOME LIGHTING$15.301,973 rev

7y ago

What buyers say about blue outdoor christmas lights

What buyers praise and complain about, mined from review topics.

What buyers love

Color35%

“Cute color”

Brightness/Shine/Glow22%

“Stays lit”

Advertised Vs Actual Product16%

“Exactly as described”

Value For Money10%

“Great lights for the price”

Quality-Overall9%

“quality product”

Suitable For Outdoor5%

“Perfect for outdoor balcony”

Rusts/Corrodes2%

“So wire etc., wont rust legs”

What buyers complain about

Color53%

“Fine, not the color I expected”

Bulb Flicker/Dimming/Color11%

“A little bit dimmer than what I was expecting”

Brightness/Shine/Glow11%

“Lights are very dim”

Quality-Overall6%

“Complete garbage”

Value For Money4%

“The price is a bit high though”

Functionality-Overall4%

“Dont work”

Paint Quality3%

“The paint flaked off of the bulbs”

Defective Material/Parts2%

“Product did not work”

Advertised Vs Actual Product2%

“Not as shown”

Flammable2%

“Probably a fire hazard”

Top return reasons

Color32%

Bulb Flicker/Dimming/Color13%

Brightness/Shine/Glow13%

Functionality-Overall11%

Size-Overall9%

Advertised Vs Actual Product6%