Blue Lights
FailShoppers spend only $33K a year here, so Blue Lights is a Fail.
- Flapen Score
- 40 / 100Ranks 7,617 of 9,536 Tools & Home Improvement niches · −8 vs the category median of 4840
- Market size
- $33K/yr197K searches / yr
- 90-day growth
- -12.9%search demand this quarter
- Competition
- 45%top-5 click share · 25 brands · 33 sellers
Flapen Score
Blue Lights against its category
The dotted line is the Tools & Home Improvement average. Past it, Blue Lights is stronger. Inside it, weaker.
Market
The Blue Lights market on Amazon at a glance
Shoppers on Amazon United States searched for Blue Lights 197K times last year and spent an estimated $33K. The top 5 brands take 56% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.
- Searches, last 12 months
- 197K
- Growth, 90 days vs prior 90
- -12.9%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $33Ka year
- Top search term
- blue lights184K searches a year
02 · Price
A sale here is worth $12.30.
Listings sell for $12.30 on average, from $5.57 to $24.73. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $12.30 that is $0 to $1K a year per listing.
- Average price
- $12.30under the $15 to $100 sweet spot
- Price range
- $5.57–$24.73
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #140 within String Lights. It carries 6,010 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 5.4%
- Average rank
- #140in String Lights
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 6,010per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Blue Lights products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
HXWEIYE 300LED Fairy Curtain Lights 9.8x9.8Ft USB Plug-in 8 Modes Christmas String Hanging Lights with Remote for Bedroom Backdrop Wedding Indoor Wall Decor Blue Standard 1 Pack
- Price
- $11.36
- Rating
- 4.4/5
- Reviews
- 15,460
- Age
- 5y ago

ZGWJ 12 Pack Fairy Lights Battery Operated 7ft 20 Mini LED Fairy String Lights Silver Wire 3 Modes for DIY Parties Wedding Bedroom Halloween Christmas Decoration Blue
- Price
- $8.63
- Rating
- 4.7/5
- Reviews
- 361
- Age
- 2y ago

LAMPHOME Blue Christmas Lights Set 100 Count 19.6 Feet Incandescent Bulb Mini String Lights for Indoor Christmas Tree Garland Birthday Wedding Party Festival Decoration White Wire
- Price
- $10.59
- Rating
- 4.4/5
- Reviews
- 1,132
- Age
- 2y ago

LAMPHOME Blue Christmas Lights 100Lights 19.6ft UL Certified Mini Bulb String Lights Hanukkah Traditional Light for Outdoor Christmas Tree Garden Holiday Party Patio Wedding Garland Decor
- Price
- $11.67
- Rating
- 4.2/5
- Reviews
- 3,332
- Age
- 4y ago

Brightown 60 LED Solar Flower String Lights for Outside Waterproof Fairy Lights for Garden Yard Fence Patio Christmas Tree Wedding Party Decor Blue
- Price
- $12.01
- Rating
- 4.4/5
- Reviews
- 4,431
- Age
- 1y ago
Trending
90-day click momentum
Aalnfe Blue Led Lights Strip Indoor Rope Lights Easy DIY Cuttable Strip Lights for Fish Tank Bar Room Bathroom Living Room Kitchen Ceiling Wall Vanity Mirror Decor
- Price
- $20.86
- Rating
- 4.8/5
- Reviews
- 13
- Age
- 8mo ago

LAMPHOME Christmas String Light 100 Count Incandescent Mini String Light in 21.6ft Indoor/Outdoor 120V UL Certified Mini Light for Christmas Wedding Patio Lawn Home Garden Party Store (Blue)
- Price
- $10.36
- Rating
- 4.2/5
- Reviews
- 350
- Age
- 6y ago

Homemory Blue Tea Lights Candles Battery Operated 200+Hour Flameless Flickering Fake Electric LED Colored Tealights Candles for Wedding Table Decor Theme Party Aniversary Proposal 24-Pack
- Price
- $10.90
- Rating
- 4.7/5
- Reviews
- 76,727
- Age
- 7y ago

echosari Blue Led Strip Lights Waterproof Battery Operated with Remote 8 Modes Dimmable Timer Self-Adhesive Cuttable 3M 90Led Battery Strip Led Light for Indoor Outdoor Decor
- Price
- $11.82
- Rating
- 4.0/5
- Reviews
- 8,481
- Age
- 6y ago

Amazon Basics A19 Blue Color Party LED Light Bulbs 60W Equivalent 9W Energy Efficient E26 Standard Base Non-Dimmable 10 000 Hour Lifetime 2-Pack
- Price
- $6.56
- Rating
- 4.5/5
- Reviews
- 15,133
- Age
- 6y ago
Newest
by launch date
Aalnfe Blue Led Lights Strip Indoor Rope Lights Easy DIY Cuttable Strip Lights for Fish Tank Bar Room Bathroom Living Room Kitchen Ceiling Wall Vanity Mirror Decor
- Price
- $20.86
- Rating
- 4.8/5
- Reviews
- 13
- Age
- 8mo ago

YAOZHOU Christmas Decorations Blue Fairy String Lights Battery Operated with Timer 2 Pack Total 33FT 100 Led Mini Battery Powered Mason Jar Waterproof Firefly Lights DIY Party
- Price
- $7.77
- Rating
- 4.5/5
- Reviews
- 675
- Age
- 1y ago

LAMPHOME 100 LED Blue Fairy Lights Battery Operated Mini Battery Powered Copper Wire Starry String Lights Light Length 32.5Ft Multi Functions & Timer with Remote Indoor/Outdoor use
- Price
- $8.90
- Rating
- 4.5/5
- Reviews
- 368
- Age
- 1y ago

HISHINY Christmas Lights 100 Count Blue Christmas Tree String Lights with White Wire for Outdoor Indoor Christmas Decorations Wedding Decorations Valentines Day Decor UL Certified (21feet)
- Price
- $11.16
- Rating
- 4.5/5
- Reviews
- 845
- Age
- 1y ago

Brightown 60 LED Solar Flower String Lights for Outside Waterproof Fairy Lights for Garden Yard Fence Patio Christmas Tree Wedding Party Decor Blue
- Price
- $12.01
- Rating
- 4.4/5
- Reviews
- 4,431
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 falling
Sellers
33
Top-5 brand share
56%
Top 20: 94%
Top-5 click share
45%
Top 20: 89%
Open market
39%
- HXWEIYE19%
- LAMPHOME16%
- ZGWJ8%
- HISHINY8%
- Brightown6%
- Sujeet5%
Demand
Blue Lights search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 6.1× · 8 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Blue Lights
We read the reviews and the return reasons for every product selling here.
“Not blue”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blue Lights questions
Answered from the same tracked data.









