Skip to content

Blue Lamp

Maybe

The top 5 products take only 6% of clicks. But buyers convert on only 0.9% of searches, so Blue Lamp is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 9,536 Tools & Home Improvement niches · +12 vs the category median of 48
Market size
$1.2M/yr2.1M searches / yr
90-day growth
+7.4%search demand this quarter
Competition
6%top-5 click share · 150 brands · 191 sellers

Flapen Score

Blue Lamp against its category

The dotted line is the Tools & Home Improvement average. Past it, Blue Lamp is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Lamp market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Lamp 2.1M times last year and spent an estimated $1.2M. The top 5 brands take 24% of clicks. Demand peaks in Jan. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
+7.4%
Conversion, latest week
0.9%
Market size, estimated
$1.2Ma year
Peak month
January1.6× the quietest month
Top search term
blue lamp201K searches a year

02 · Price

A sale here is worth $63.19.

Listings sell for $63.19 on average, from $10.88 to $198.87. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At $63.19 that is $0 to $6K a year per listing.

Average price
$63.19inside the $15 to $100 sweet spot
Price range
$10.88–$198.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #781 within Lamps & Shades. It carries 689 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
96%
Out of stock, average day
5.2%
Average rank
#781in Lamps & Shades
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
689per listing
Listings tracked
462

04 · Newcomers

Amazon counts 97 of last year's 150 launches as successful.

150 products launched here in the last 12 months. Amazon counts 97 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
150
Successful launches
97Amazon's first-year sales bar
Average brand age
30 months

Products

Top Blue Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 6% of clicks. An open shelf where new products get seen.

$0$12K$23K$35K$46K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

150 rising

Sellers

191

Top-5 brand share

24%

Top 20: 56%

Top-5 click share

6%

Top 20: 18%

Open market

78%

  • Seealle5%
  • JONATHAN Y4%
  • PARTPHONER4%
  • PoKat4%
  • G-SAFAVA3%
  • USumkky3%

Demand

Blue Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KBlack Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Blue Lamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue lamp201K/yr
  • gold lamps151K/yr
  • gold table lamp167K/yr
  • buffet lamps194K/yr
  • coastal lamp112K/yr
  • blue lamps102K/yr
  • coastal lamps96K/yr
  • farmhouse lamps140K/yr
  • stone lamp84K/yr
  • green lamps85K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Lamp

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Brightness/Shine/Glow”
11%of negative reviews mention “Size-Overall”
4.7%of orders come back
“Extremely small”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Blue Lamp questions

Answered from the same tracked data.