Blue Candles

Shoppers searched for this 611K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $441K a year.

Searches, last 12 months

611K

Growth, 90 days vs prior 90

-8.7%

Conversion, latest week

3.9%

Market size, estimated

$441Ka year

Peak month

February2.2× the quietest month

Top search term

blue candles177K searches a year

Listings sell for $18.57 on average, from $5.58 to $48.72. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $18.57 that is $2K to $5K a year per listing.

Average price

$18.57inside the $15 to $100 sweet spot

Price range

$5.58–$48.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

2.6%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #247 within Novelty Lighting. It carries 2,203 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

8.3%

Average rank

#247in Novelty Lighting

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

2,203per listing

Listings tracked

171

42 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

42

Successful launches

7Amazon's first-year sales bar

Average brand age

42 months