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Blue and White Lamp

Maybe

The top 5 brands take only 32% of clicks. But buyers convert on only 0.7% of searches, so Blue and White Lamp is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 9,536 Tools & Home Improvement niches · +8 vs the category median of 48
Market size
$103K/yr267K searches / yr
90-day growth
+19.8%search demand this quarter
Competition
20%top-5 click share · 64 brands · 83 sellers

Flapen Score

Blue and White Lamp against its category

The dotted line is the Tools & Home Improvement average. Past it, Blue and White Lamp is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue and White Lamp market on Amazon at a glance

Shoppers on Amazon United States searched for Blue and White Lamp 267K times last year and spent an estimated $103K. The top 5 brands take 32% of clicks. Demand peaks in Jul–Aug. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months
267K
Growth, 90 days vs prior 90
+19.8%
Conversion, latest week
0.7%
Market size, estimated
$103Ka year
Peak month
August2.6× the quietest month
Top search term
light blue lamp45K searches a year

02 · Price

A sale here is worth $52.22.

Listings sell for $52.22 on average, from $16.61 to $101.50. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $52.22 that is $0 to $5K a year per listing.

Average price
$52.22inside the $15 to $100 sweet spot
Price range
$16.61–$101.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #778 within Lamps & Shades. It carries 940 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
97%
Out of stock, average day
9.9%
Average rank
#778in Lamps & Shades
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
940per listing
Listings tracked
116

04 · Newcomers

Amazon counts 13 of last year's 42 launches as successful.

42 products launched here in the last 12 months. Amazon counts 13 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
42
Successful launches
13Amazon's first-year sales bar
Average brand age
33 months

Products

Top Blue and White Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

$0$2K$4K$6K$8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

64 falling

Sellers

83

Top-5 brand share

32%

Top 20: 72%

Top-5 click share

20%

Top 20: 44%

Open market

64%

  • GyroVu8%
  • SAFAVIEH7%
  • Ziqqeelam7%
  • Komothala6%
  • luxeflow5%
  • G-SAFAVA4%

Demand

Blue and White Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.6×

Search terms

Top Blue and White Lamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • light blue lamp45K/yr
  • blue glass lamp32K/yr
  • small blue lamp29K/yr
  • blue desk lamp27K/yr
  • light blue lamps15K/yr
  • teal lamps19K/yr
  • turquoise lamp19K/yr
  • baby blue lamp10K/yr
  • blue glass table lamp11K/yr
  • light blue table lamp9K/yr

Reviews and returns

What reviews say buyers love and hate about Blue and White Lamp

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Brightness/Shine/Glow”
17%of negative reviews mention “Size-Overall”
4.2%of orders come back
“Lamp was too short”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Blue and White Lamp questions

Answered from the same tracked data.