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Blink Doorbell Chime

Pass

Blink Doorbell Chime scores 66 out of 100, a Pass. Shoppers spend $1.8M a year here, search demand grew +137.8% this quarter, and returns run at 6.8% of orders.

Flapen Score
66
66 / 100
Top 2% of 9,536 Tools & Home Improvement niches · +18 vs the category median of 48
Market size
$1.8M/yr463K searches / yr
90-day growth
+137.8%search demand this quarter
Competition
72%top-5 click share · 7 brands · 13 sellers

Flapen Score

Blink Doorbell Chime against its category

The dotted line is the Tools & Home Improvement average. Past it, Blink Doorbell Chime is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blink Doorbell Chime market on Amazon at a glance

Shoppers on Amazon United States searched for Blink Doorbell Chime 463K times last year and spent an estimated $1.8M. The top 5 brands take 96% of clicks. Demand peaks in Jun–Jul. Flapen scores it 66 out of 100, a Pass.

01 · Demand

12.6% of searches ended in a purchase last week.

Shoppers searched for this 463K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +137.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months
463K
Growth, 90 days vs prior 90
+137.8%
Conversion, latest week
12.6%
Market size, estimated
$1.8Ma year
Peak month
June2.6× the quietest month
Top search term
blink doorbell chime177K searches a year

02 · Price

A sale here is worth $30.08.

Listings sell for $30.08 on average, from $11.60 to $41.73. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $30.08 that is $15K to $23K a year per listing.

Average price
$30.08inside the $15 to $100 sweet spot
Price range
$11.60–$41.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$15K–$23K
Returns
6.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.2% of listings are out of stock. The average listing ranks #165 within Door Chimes & Bells. It carries 786 reviews at 3.79 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
25.2%
Average rank
#165in Door Chimes & Bells
Average rating
3.79 starsAmazon United States average 4.42 stars
Average reviews
786per listing
Listings tracked
13

04 · Newcomers

Amazon counts 4 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
4Amazon's first-year sales bar
Average brand age
37 months

Products

Top Blink Doorbell Chime products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

$0$175K$351K$526K$701K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

13

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

2%

  • BITIWEND44%
  • Seektain24%
  • Bistee16%
  • Satisure9%
  • Aaeytby3%
  • PHYSEN2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Blink Doorbell Chime search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.6×

Search terms

Top Blink Doorbell Chime search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blink doorbell chime177K/yr
  • blink chime96K/yr
  • blink chime for doorbell54K/yr
  • blink doorbell chime box39K/yr
  • blink chime for doorbell wireless6K/yr
  • chime for blink doorbell14K/yr
  • indoor chime for blink doorbell12K/yr
  • blink chime box9K/yr
  • blink door bell chime box7K/yr
  • chime for blink doorbell wireless4K/yr

Reviews and returns

What reviews say buyers love and hate about Blink Doorbell Chime

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Compatibility-Overall”
6.8%of orders come back
“could not get it to pair”
A buyer, on “Compatibility-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Blink Doorbell Chime questions

Answered from the same tracked data.