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Blank Keys

Fail

The top 5 brands take 91% of clicks, so Blank Keys is a Fail.

Flapen Score
46
46 / 100
Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size
$151K/yr314K searches / yr
90-day growth
+0.9%search demand this quarter
Competition
67%top-5 click share · 9 brands · 33 sellers

Flapen Score

Blank Keys against its category

The dotted line is the Tools & Home Improvement average. Past it, Blank Keys is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blank Keys market on Amazon at a glance

Shoppers on Amazon United States searched for Blank Keys 314K times last year and spent an estimated $151K. The top 5 brands take 91% of clicks. Demand peaks in Apr. Flapen scores it 46 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 314K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $151K a year.

Searches, last 12 months
314K
Growth, 90 days vs prior 90
+0.9%
Conversion, latest week
2.8%
Market size, estimated
$151Ka year
Peak month
April1.7× the quietest month
Top search term
house key51K searches a year

02 · Price

A sale here is worth $17.38.

Listings sell for $17.38 on average, from $4.03 to $62.20. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $17.38 that is $4K to $9K a year per listing.

Average price
$17.38inside the $15 to $100 sweet spot
Price range
$4.03–$62.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #7,295 within Door Hardware & Locks. It carries 218 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#7,295in Door Hardware & Locks
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
218per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Blank Keys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

$0$15K$30K$45K$60K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

33

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

7%

  • Lucky Line61%
  • SUMMIT DOORWARE19%
  • HAOHUODUO4%
  • Hillman3%
  • WAHLIN PARTS3%
  • JMA3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Blank Keys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.7×

Search terms

Top Blank Keys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • house key51K/yr
  • blank keys43K/yr
  • key blanks49K/yr
  • blank key25K/yr
  • kw1 key blanks21K/yr
  • house key blank20K/yr
  • house keys17K/yr
  • kw113K/yr
  • key blank18K/yr
  • blank keys with designs10K/yr

Reviews and returns

What reviews say buyers love and hate about Blank Keys

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Value For Money”
28%of negative reviews mention “Durability”
1.2%of orders come back
“Broke after a few months of use”
A buyer, on “Durability”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Blank Keys questions

Answered from the same tracked data.