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Black Wood Stain

Fail

Shoppers spend only $115K a year here, so Black Wood Stain is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$115K/yr122K searches / yr
90-day growth
+8.4%search demand this quarter
Competition
67%top-5 click share · 11 brands · 54 sellers

Flapen Score

Black Wood Stain against its category

The dotted line is the Tools & Home Improvement average. Past it, Black Wood Stain is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Wood Stain market on Amazon at a glance

Shoppers on Amazon United States searched for Black Wood Stain 122K times last year and spent an estimated $115K. The top 5 brands take 88% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
+8.4%
Conversion, latest week
5.2%
Market size, estimated
$115Ka year
Peak month
May1.4× the quietest month
Top search term
black wood stain56K searches a year

02 · Price

A sale here is worth $18.15.

Listings sell for $18.15 on average, from $7.64 to $58.83. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $18.15 that is $5K to $9K a year per listing.

Average price
$18.15inside the $15 to $100 sweet spot
Price range
$7.64–$58.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Finishes, Sealers & Stains. It carries 966 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#55in Finishes, Sealers & Stains
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
966per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Black Wood Stain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

$0$11K$23K$34K$46K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

54

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

9%

  • Minwax28%
  • Varathane27%
  • Furniture Clinic24%
  • Vividye6%
  • Mollor4%
  • DecorRom3%
  • Open — no brand owns it (5 brands, 9%)

Demand

Black Wood Stain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Black Wood Stain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black wood stain56K/yr
  • black stain for wood16K/yr
  • black stain19K/yr
  • wood stain black7K/yr
  • black wood stain and sealer in one7K/yr
  • black gel stain5K/yr
  • black gel stain for wood3K/yr
  • black wood stain outdoor2K/yr
  • water based black wood stain2K/yr
  • black gel stain for wood no sanding2K/yr

Reviews and returns

What reviews say buyers love and hate about Black Wood Stain

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Color”
2.0%of orders come back
“Not black”
A buyer, on “Color”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Black Wood Stain questions

Answered from the same tracked data.