black wood filler
Skip itA small market ($53K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,426avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.20avg listing price — sweet spot $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Price range
Bad$6.47–$17.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad$53K$53K/yr · 36K searches
According to Flapen's Amazon United States niche tracking, black wood filler is a $53K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 42/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
black wood filler market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $45K–$56K
- units × avg price
- Conversion rate
- 13.1%
- Avg BSR
- #55
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 0.0%
- Avg brand age
- 68 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
60
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
9%
- DAP32%
- deuvuo18%
- Minwax15%
- ROBERTS12%
- Wadities9%
- Boncart6%
- Open — no brand owns it (3 brands, 9%)
Demand
Weekly Amazon search volume, last 19 weeks — -4.4% search growth over the last 90 days.Top black wood filler search terms
- black wood filler26K/yr
- wood filler black6K/yr
- black wood putty5K/yr
Top black wood filler products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DAP Plastic Wood All Purpose Latex Wood Filler Black 6 oz (7079800587)
DAP$9.804.4★738 rev
Deuvuo Black Wood Filler Putty High-Performance Black Wood Filler Paste kit - Quickly Fix Wood Cracks and Blemishes with Wood Hole Filler - Paintable Stainable Sandable & Quick Drying - 9.87 Ounce
deuvuo$12.524.4★711 rev
Minwax Wood Putty Ebony 3.75 oz
Minwax$6.474.1★601 rev
Roberts Palette Quick-Repair Putty for Wood Laminate & Vinyl - Black
ROBERTS$6.974.3★39 rev
Wadities Black Wood Filler Black Wood Putty Paintable Stainable Wood Repair Putty 9.87 Ounce Wood Furniture Repair kit Quickly Repair Wood Cracks and Holes on Wooden Floor Furniture (Black)
Wadities$9.964.3★507 rev
Newest
by launch dateDAP Plastic Wood All Purpose Latex Wood Filler Black 6 oz (7079800587)
DAP$9.80738 rev
Roberts Palette Quick-Repair Putty for Wood Laminate & Vinyl - Black
ROBERTS$6.9739 rev
Black Wood Filler Putty Repair Kit - 17.63 Ounce Paintable Sandable Restore Wood Cracks and Holes on Furniture Hardwood Floor Door Cabinet
A-HEYIDA$17.7429 rev
Titebond Instant Bond Medium CA Super Glue Jet Black Ethyl Cyanoacrylate Adhesive for Woodworking Gap-Filling 40-60 Second Set 2 Oz. 8211
Titebond$15.89154 rev
Wadities Black Wood Filler Black Wood Putty Paintable Stainable Wood Repair Putty 9.87 Ounce Wood Furniture Repair kit Quickly Repair Wood Cracks and Holes on Wooden Floor Furniture (Black)
Wadities$9.96507 rev
Trending
90-day click momentumDAP Plastic Wood All Purpose Latex Wood Filler Black 6 oz (7079800587)
DAP$9.804.4★
Minwax Stainable Wood Filler 6 oz
Minwax$8.864.4★
Titebond Instant Bond Medium CA Super Glue Jet Black Ethyl Cyanoacrylate Adhesive for Woodworking Gap-Filling 40-60 Second Set 2 Oz. 8211
Titebond$15.894.4★
Minwax Wood Putty Ebony 3.75 oz
Minwax$6.474.1★
Wadities Black Wood Filler Black Wood Putty Paintable Stainable Wood Repair Putty 9.87 Ounce Wood Furniture Repair kit Quickly Repair Wood Cracks and Holes on Wooden Floor Furniture (Black)
Wadities$9.964.3★
What buyers say about black wood filler
What buyers praise and complain about, mined from review topics.What buyers love
“Good glue”
“Excellent product”
“Worked well filled in the small hole on my door”
“Really looks good”
“Good value”
“And set up in in hours, not seconds”
“works as advertised”
“Solid choice”
“Easy to use”
“Black color is perfect”
What buyers complain about
“its pretty thin”
“it is significantly lighter in color”
“Difficult to get out of the tube”
“Case split”
“Didnt work at all”
“Absolutely NOT stainable as claimed”
“never set up”
“Don't waste your money”
“not brand name quality”
“It it's grainy”
Top return reasons
Common questions
- Is black wood filler profitable to sell on Amazon United States?
- The niche generates $53K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Skip it (42/100).
- How competitive is the black wood filler niche?
- 9 brands and 60 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in black wood filler?
- Top complaints mined from reviews: Thickness, Color, Ease Of Use. The return rate is 1.6%.
- What does it cost to enter the black wood filler niche?
- Listings span $6.47–$17.74; the average listing price is $11.20 (sweet spot $15–$100). The average incumbent carries 1,426 reviews — the moat a new listing must climb.