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Black Wallpaper

Maybe

The top 5 brands take only 36% of clicks. But buyers convert on only 0.9% of searches, so Black Wallpaper is a Maybe.

Flapen Score
54
54 / 100
Top 24% of 9,536 Tools & Home Improvement niches · +6 vs the category median of 48
Market size
$73K/yr520K searches / yr
90-day growth
-7.8%search demand this quarter
Competition
22%top-5 click share · 53 brands · 51 sellers

Flapen Score

Black Wallpaper against its category

The dotted line is the Tools & Home Improvement average. Past it, Black Wallpaper is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Wallpaper market on Amazon at a glance

Shoppers on Amazon United States searched for Black Wallpaper 520K times last year and spent an estimated $73K. The top 5 brands take 36% of clicks. Demand peaks in Aug. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 520K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
520K
Growth, 90 days vs prior 90
-7.8%
Conversion, latest week
0.9%
Market size, estimated
$73Ka year
Peak month
August1.6× the quietest month
Top search term
gold wallpaper112K searches a year

02 · Price

A sale here is worth $15.21.

Listings sell for $15.21 on average, from $4.84 to $76.30. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $15.21 that is $0 to $2K a year per listing.

Average price
$15.21inside the $15 to $100 sweet spot
Price range
$4.84–$76.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #956 within Wallpaper & Wallpapering Supplies. It carries 947 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
99%
Out of stock, average day
7.2%
Average rank
#956in Wallpaper & Wallpapering Supplies
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
947per listing
Listings tracked
92

04 · Newcomers

Amazon counts 0 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Black Wallpaper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

$0$1K$3K$4K$6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

53 falling

Sellers

51

Top-5 brand share

36%

Top 20: 74%

Top-5 click share

22%

Top 20: 56%

Open market

59%

  • VEELIKE9%
  • Very Berry Sticker8%
  • Livelynine7%
  • Safiyya6%
  • MelunMer5%
  • Flarnadox5%

Demand

Black Wallpaper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.6×

Search terms

Top Black Wallpaper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold wallpaper112K/yr
  • gold peel and stick wallpaper67K/yr
  • gold contact paper35K/yr
  • metallic wallpaper34K/yr
  • white and gold wallpaper36K/yr
  • peel and stick wallpaper gold32K/yr
  • gold wall paper25K/yr
  • gold wallpaper peel and stick11K/yr
  • gold and white wallpaper21K/yr
  • metallic peel and stick wallpaper19K/yr

Reviews and returns

What reviews say buyers love and hate about Black Wallpaper

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Adhesion/Stickiness”
3.4%of orders come back
“Bad adhesive”
A buyer, on “Adhesion/Stickiness”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Black Wallpaper questions

Answered from the same tracked data.