Is black wallpaper profitable to sell on Amazon United States?

The niche generates $73K/yr across 92 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Worth a look (54/100).

How competitive is the black wallpaper niche?

53 brands and 51 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 36% of demand.

What do buyers complain about in black wallpaper?

Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Value For Money. The return rate is 3.4%.

When does demand for black wallpaper peak?

Demand peaks in Aug; the busiest month runs 1.6× the quietest.

What does it cost to enter the black wallpaper niche?

Listings span $4.84–$76.30; the average listing price is $15.21 (sweet spot $15–$100). The average incumbent carries 947 reviews — the moat a new listing must climb.

black wallpaper

Worth a look

Shows no brand lock-in (top 5 brands take 36% of clicks), but weak search conversion (0.9%) keeps it on the watch list.

Brand share

Incredible36%

top-5 brand share — no brand owns this niche

Competition

Great22%

top-5 click share — an open shelf

Price range

Great$4.84–$76.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great$15.21

avg listing price — sweet spot $15–$100

Review moat

Good947.3

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Growth

Bad-7.8%

90-day search growth — must beat 0% to launch

Market size

Bad$73K

$73K/yr · 520K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, black wallpaper is a $73K/yr Amazon United States market (520K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Aug. Verdict: Worth a look — 54/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

black wallpaper market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $91K–$122K; units × avg price
Conversion rate: 0.9%
Avg BSR: #956
Page quality: 0%
Prime: 99%
Sponsored: 91%
Out of stock: 7.2%
Avg brand age: 38 months
Avg seller age: 152 days

Competition & brand share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

53 falling

Sellers

Top-5 brand share

36%

Top 20: 74%

Top-5 click share

22%

Top 20: 56%

Open market

59%

VEELIKE9%
Very Berry Sticker8%
Livelynine7%
Safiyya6%
MelunMer5%
Flarnadox5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.8% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.6×

Open Trend

Top black wallpaper search terms

gold wallpaper112K/yr -7.4%0.4% conv.
gold peel and stick wallpaper67K/yr -7.7%0.8% conv.
gold contact paper35K/yr +6.6%2.4% conv.
metallic wallpaper34K/yr -5.3%0.1% conv.
white and gold wallpaper36K/yr -19.2%0.4% conv.
peel and stick wallpaper gold32K/yr -4.5%0.5% conv.
gold wall paper25K/yr -2.7%0.5% conv.
gold wallpaper peel and stick11K/yr +183.2%0.7% conv.
gold and white wallpaper21K/yr -6.3%0.4% conv.
metallic peel and stick wallpaper19K/yr -6.1%0.1% conv.

All search terms

Top black wallpaper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Very Berry Sticker Gold Peel and Stick Wallpaper (15.7 x 78 1 Pack)

Very Berry Sticker$21.424.5★2,086 rev

Flarnadox Gold Khaki Wood Peel and Stick Wallpaper Stripe 20.8 x 118 (53cm x300cm) Removable Self-Adhesive 3D Modern Rustic Industrial Bathroom Bedroom Decorating

Flarnadox$35.793.5★154 rev

MelunMer Geometric Contact Paper Peel and Stick Wallpaper Gold 17.7118

MelunMer$5.784.4★3,060 rev

VEELIKE Beige Gold Liquid Marble Contact Paper for Countertops Waterproof Peel and Stick Countertops Matte Marble Wallpaper for Kitchen 15.7x118 Self Adhesive Countertop Vinyl for Bathroom Table

VEELIKE$13.664.6★451 rev

VEELIKE Metallic Wallpaper Stick and Peel Textured Gold Wallpaper for Bedroom Accent Walls 15.7x118 Self Adhesive Gold Contact Paper for Cabinets Drawers Waterproof Removable Gold Vinyl Wallpaper

VEELIKE$12.764.3★51 rev

Newest

by launch date

Damask Floral Peel and Stick Wallpaper Removable Gold Flowers Contact Paper

EchoSphere$9.5350 rev

4mo ago

WESTICK Gold Textured Stainless Steel Contact Paper Waterproof Metallic Gold Wallpaper Peel and Stick Countertops Vinyl Refrigerator Wrap Contact Paper for Kitchen Cabinets Drawers Fridge 12x80

WESTICK$7.82201 rev

10mo ago

Livelynine Gold Metallic Peel and Stick Wallpaper Removable Thick Luxury Black Gold Textured Contact Paper for Countertops Kitchen Cabinets Self Adhesive Vintage Accent Wall Paper Bedroom 15.8x78.8

Livelynine$9.6368 rev

11mo ago

TAPETYLLER Stainless Steel Contact Paper 15.7x 118 Dark Gold Stainless Steel Contact Paper Peel and Stick Countertop Self Adhesive Thick Texture Vinyl Waterproof Wallpaper Fridge Kitchen Cabinets

TAPETYLLER$9.35144 rev

1y ago

Qianglive Gold Stainless Steel Contact Paper Peel and Stick Metallic Wallpaper Gold Removable Wall Paper for Appliances Decorative Self Adhesive Roll for Kitchen Fridge Dishwasher Cabinets 11.8x80

Qianglive$6.57180 rev

1y ago

What buyers say about black wallpaper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“The quality seems solid for the price”

Ease Of Use17%

“Easy to peel”

Color8%

“The colors are perfect”

Adhesion/Stickiness8%

“adhesion was good”

Design-Overall6%

“Beautiful design”

Value For Money6%

“Good price”

Assembly/Installation5%

“Installation takes skill and practice”

Advertised Vs Actual Product4%

“works as advertised”

Texture/Consistency-Overall3%

“the texture is perfect”

Brightness/Shine/Glow2%

“I like the shine”

What buyers complain about

Adhesion/Stickiness18%

“Bad adhesive”

Quality-Overall10%

“Extremely poor quality”

Value For Money7%

“Expensive”

Color6%

“A little darker than I anticipated”

Durability6%

“rips easily”

Thickness4%

“Thin paper”

Size-Overall4%

“This kit is fairly small”

Sharpness4%

“It isn't a sharp blade”

Ease Of Use4%

“So hard to use”

Functionality-Overall2%

“Didn't work”

Top return reasons

Color24%

Size-Overall15%

Advertised Vs Actual Product12%

Functionality-Overall10%

Adhesion/Stickiness9%

Value For Money6%

Quality-Overall4%

Sharpness3%

Defective Material/Parts2%

Material Quality2%

Common questions

Is black wallpaper profitable to sell on Amazon United States?: The niche generates $73K/yr across 92 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Worth a look (54/100).
How competitive is the black wallpaper niche?: 53 brands and 51 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 36% of demand.
What do buyers complain about in black wallpaper?: Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Value For Money. The return rate is 3.4%.
When does demand for black wallpaper peak?: Demand peaks in Aug; the busiest month runs 1.6× the quietest.
What does it cost to enter the black wallpaper niche?: Listings span $4.84–$76.30; the average listing price is $15.21 (sweet spot $15–$100). The average incumbent carries 947 reviews — the moat a new listing must climb.