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Black Wall Paper

Maybe

The top 5 products take only 17% of clicks. But shoppers spend only $62K a year here, so Black Wall Paper is a Maybe.

Flapen Score
54
54 / 100
Top 24% of 9,536 Tools & Home Improvement niches · +6 vs the category median of 48
Market size
$62K/yr356K searches / yr
90-day growth
-14.7%search demand this quarter
Competition
17%top-5 click share · 65 brands · 62 sellers

Flapen Score

Black Wall Paper against its category

The dotted line is the Tools & Home Improvement average. Past it, Black Wall Paper is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Wall Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Black Wall Paper 356K times last year and spent an estimated $62K. The top 5 brands take 31% of clicks. Demand peaks in Feb. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 356K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
356K
Growth, 90 days vs prior 90
-14.7%
Conversion, latest week
1.2%
Market size, estimated
$62Ka year
Peak month
February1.7× the quietest month
Top search term
black and gold wallpaper99K searches a year

02 · Price

A sale here is worth $14.40.

Listings sell for $14.40 on average, from $4.84 to $57.66. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $14.40 that is $0 to $1K a year per listing.

Average price
$14.40under the $15 to $100 sweet spot
Price range
$4.84–$57.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #980 within Wallpaper & Wallpapering Supplies. It carries 1,243 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
7.5%
Average rank
#980in Wallpaper & Wallpapering Supplies
Average rating
4.13 starsAmazon United States average 4.42 stars
Average reviews
1,243per listing
Listings tracked
125

04 · Newcomers

Amazon counts 1 of last year's 23 launches as successful.

23 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
23
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Black Wall Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

$0$1K$2K$4K$5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

65 falling

Sellers

62

Top-5 brand share

31%

Top 20: 72%

Top-5 click share

17%

Top 20: 47%

Open market

65%

  • Safiyya10%
  • Yasinet6%
  • Livelynine6%
  • VEELIKE5%
  • Heroad4%
  • Froluya4%

Demand

Black Wall Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Search terms

Top Black Wall Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black and gold wallpaper99K/yr
  • gold contact paper35K/yr
  • white and gold wallpaper36K/yr
  • gold wall paper25K/yr
  • gold and white wallpaper21K/yr
  • black and gold wallpaper peel and stick20K/yr
  • white and gold peel and stick wallpaper19K/yr
  • gold contact paper peel and stick12K/yr
  • gold and black wallpaper13K/yr
  • black gold wallpaper12K/yr

Reviews and returns

What reviews say buyers love and hate about Black Wall Paper

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Adhesion/Stickiness”
3.5%of orders come back
“Bad adhesive”
A buyer, on “Adhesion/Stickiness”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Black Wall Paper questions

Answered from the same tracked data.