Is black wall paper profitable to sell on Amazon United States?

The niche generates $62K/yr across 125 tracked products. 1 of 23 products launched in the last 360 days are still selling. 90-day search growth is -14.7%. Flapen's verdict: Worth a look (54/100).

How competitive is the black wall paper niche?

65 brands and 62 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 31% of demand.

What do buyers complain about in black wall paper?

Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Value For Money. The return rate is 3.5%.

When does demand for black wall paper peak?

Demand peaks in Feb; the busiest month runs 1.7× the quietest.

What does it cost to enter the black wall paper niche?

Listings span $4.84–$57.66; the average listing price is $14.40 (sweet spot $15–$100). The average incumbent carries 1,243 reviews — the moat a new listing must climb.

black wall paper

Worth a look

Shows a fragmented shelf (top 5 take 17% of clicks), but a small market ($62K/yr) keeps it on the watch list.

Competition

Incredible17%

top-5 click share — an open shelf

Brand share

Incredible31%

top-5 brand share — no brand owns this niche

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great$4.84–$57.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.40

avg listing price — sweet spot $15–$100

Review moat

Good1,243.03

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Growth

Bad-14.7%

90-day search growth — must beat 0% to launch

Market size

Bad$62K

$62K/yr · 356K searches

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, black wall paper is a $62K/yr Amazon United States market (356K searches/yr). The top 5 brands hold 31% of demand. Demand peaks in Feb. Verdict: Worth a look — 54/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

black wall paper market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $72K–$86K; units × avg price
Conversion rate: 1.2%
Avg BSR: #980
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 7.5%
Avg brand age: 37 months
Avg seller age: 167 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

65 falling

Sellers

Top-5 brand share

31%

Top 20: 72%

Top-5 click share

17%

Top 20: 47%

Open market

65%

Safiyya10%
Yasinet6%
Livelynine6%
VEELIKE5%
Heroad4%
Froluya4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.7% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 1.7×

Open Trend

Top black wall paper search terms

black and gold wallpaper99K/yr -24.0%0.5% conv.
gold contact paper35K/yr +6.6%2.6% conv.
white and gold wallpaper36K/yr -19.2%0.4% conv.
gold wall paper25K/yr -2.7%0.5% conv.
gold and white wallpaper21K/yr -6.3%0.4% conv.
black and gold wallpaper peel and stick20K/yr -9.6%0.4% conv.
white and gold peel and stick wallpaper19K/yr -16.6%0.4% conv.
gold contact paper peel and stick12K/yr -10.0%2.2% conv.
gold and black wallpaper13K/yr -21.9%0.5% conv.
black gold wallpaper12K/yr -9.3%0.6% conv.

All search terms

Top black wall paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yasinet Peel and Stick Wallpaper Black and Gold Wallpaper Black Geometric Contact Paper for Bedroom Modern Removable Self Adhesive Wall Paper Waterproof Decorative for Wall Vinyl 17.3X118.7

Yasinet$8.523.9★894 rev

Safiyya 118 x 17.3 Gold and Black Wallpaper Geometric Contact Paper Peel and Stick Wallpaper Removable Self Adhesive Contact Paper for Cabinets and Walls Vinyl Rolls

Safiyya$11.383.9★512 rev

JiffDiff Vintage Metallic Peel and Stick Wallpaper Self Adhesive Industrial Metallic Concrete Wall Paper Modern Stick on Wallpaper Contact Paper(17.3 x 120 Black Gold)

JiffDiff$13.784.6★418 rev

Yancorp 17.4x118 Wallpaper Peel and Stick Modern Matte Stripe Gold and Black Wallpaper Self-Adhesive Removable Contact Paper for Kitchen Bedroom Countertop Wall Vinyl

Yancorp$6.863.4★56 rev

MelunMer Geometric Contact Paper Peel and Stick Wallpaper Gold 17.7118

MelunMer$5.784.4★3,060 rev

Newest

by launch date

Damask Floral Peel and Stick Wallpaper Removable Gold Flowers Contact Paper

EchoSphere$9.5350 rev

4mo ago

WESTICK Gold Textured Stainless Steel Contact Paper Waterproof Metallic Gold Wallpaper Peel and Stick Countertops Vinyl Refrigerator Wrap Contact Paper for Kitchen Cabinets Drawers Fridge 12x80

WESTICK$7.82201 rev

10mo ago

Livelynine Gold Metallic Peel and Stick Wallpaper Removable Thick Luxury Black Gold Textured Contact Paper for Countertops Kitchen Cabinets Self Adhesive Vintage Accent Wall Paper Bedroom 15.8x78.8

Livelynine$9.6368 rev

11mo ago

TAPETYLLER Stainless Steel Contact Paper 15.7x 118 Dark Gold Stainless Steel Contact Paper Peel and Stick Countertop Self Adhesive Thick Texture Vinyl Waterproof Wallpaper Fridge Kitchen Cabinets

TAPETYLLER$9.35144 rev

1y ago

Qianglive Gold Stainless Steel Contact Paper Peel and Stick Metallic Wallpaper Gold Removable Wall Paper for Appliances Decorative Self Adhesive Roll for Kitchen Fridge Dishwasher Cabinets 11.8x80

Qianglive$6.57180 rev

1y ago

What buyers say about black wall paper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“The quality seems solid for the price”

Ease Of Use16%

“Easy to peel”

Color8%

“The colors are incredibly vibrant”

Adhesion/Stickiness8%

“Great adhesive”

Design-Overall7%

“Beautiful design”

Value For Money6%

“Great value for the money”

Assembly/Installation6%

“only took a few minutes to install”

Advertised Vs Actual Product4%

“works as advertised”

Thickness2%

“The material felt thick enough to handle a few bumps from toys”

Texture/Consistency-Overall2%

“the texture is perfect”

What buyers complain about

Adhesion/Stickiness20%

“Bad adhesive”

Quality-Overall12%

“Cheap quality”

Value For Money8%

“they are expensive if one can find them”

Durability5%

“Easily torn”

Thickness5%

“Not very thick”

Ease Of Use5%

“So hard to use”

Color4%

“not matching colors”

Size-Overall3%

“This kit is fairly small”

Sharpness3%

“It isn't a sharp blade”

Assembly/Installation2%

“ripped easily as I was trying to install it”

Top return reasons

Color21%

Size-Overall15%

Advertised Vs Actual Product13%

Adhesion/Stickiness10%

Functionality-Overall9%