Is Black Utility Sink profitable to sell on Amazon United States?

Flapen scores Black Utility Sink 49 out of 100 on Amazon United States, a Fail. Shoppers spend $70K a year across 36 tracked products. Amazon counts 6 of the 11 products launched in the last year as successful launches. Search demand grew -7.4% in the last 90 days.

How competitive is the Black Utility Sink niche on Amazon United States?

21 brands and 21 sellers compete in Black Utility Sink on Amazon United States. The top 5 Black Utility Sink products take 47% of clicks, and the top 5 brands take 68%.

What do buyers complain about in Black Utility Sink?

Black Utility Sink buyers on Amazon United States complain most about Quality-Overall, Strength, and Leak-Proof. Returns run at 0.7% of orders.

When does demand for Black Utility Sink peak?

Search demand for Black Utility Sink on Amazon United States is steady all year. The busiest month runs 1.2× the quietest.

What does it cost to enter the Black Utility Sink niche?

Black Utility Sink sells for $188.53 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $92.21 to $278.94. The average product has 180 reviews, the count a new listing must catch up to.

Black Utility Sink

Fail

Prices span $92.21–$278.94, mostly outside the sweet spot, so Black Utility Sink is a Fail.

Filters High Price

Flapen Score: 49
49 / 100Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size: $70K/yr27K searches / yr
90-day growth: -7.4%search demand this quarter
Competition: 47%top-5 click share · 21 brands · 21 sellers

Flapen Score

Black Utility Sink against its category

The dotted line is the Tools & Home Improvement average. Past it, Black Utility Sink is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The Black Utility Sink market on Amazon at a glance

Shoppers on Amazon United States searched for Black Utility Sink 27K times last year and spent an estimated $70K. The top 5 brands take 68% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months: 27K
Growth, 90 days vs prior 90: -7.4%
Conversion, latest week: 1.4%
Market size, estimated: $70Ka year
Peak month: January1.2× the quietest month
Top search term: black utility sink22K searches a year

02 · Price

A sale here is worth $188.53.

Listings sell for $188.53 on average, from $92.21 to $278.94. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $188.53 that is $0 to $19K a year per listing.

Average price: $188.53above the $15 to $100 sweet spot
Price range: $92.21–$278.94
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 250–500
Units per listing a year: 0–100
Revenue per listing a year: $0–$19K
Returns: 0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 28% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #374 within Laundry & Utility Fixtures. It carries 180 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings: 97%
Prime listings: 28%
Out of stock, average day: 9.1%
Average rank: #374in Laundry & Utility Fixtures
Average rating: 4.12 starsAmazon United States average 4.42 stars
Average reviews: 180per listing
Listings tracked: 36

04 · Newcomers

Amazon counts 6 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 11
Successful launches: 6Amazon's first-year sales bar
Average brand age: 25 months

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