black twine
Skip itPrices mostly outside the sweet spot ($4.41–$12.04) — this niche doesn't clear our bar today.
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Growth
Good+40.5%90-day search growth — must beat 0% to launch
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,886.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.21avg listing price — sweet spot $15–$100
Market size
Bad$61K$61K/yr · 57K searches
Price range
Bad$4.41–$12.04cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, black twine is a $61K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
black twine market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $43K–$58K
- units × avg price
- Conversion rate
- 14.7%
- Avg BSR
- #97
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 1.9%
- Avg brand age
- 48 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
18
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
56%
Top 20: 97%
Open market
25%
- Ohtomber19%
- KINGLAKE15%
- Vanhench14%
- PerkDecor13%
- HSTECH8%
- Joyberg7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +40.5% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 6.4×
Top black twine search terms
- black twine38K/yr
- black twine string9K/yr
- black jute twine6K/yr
- black jute4K/yr
Top black twine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Black Natural Cotton Craft String - Ohtomber 328 Feet 2MM Bakers Twine for DIY Crafts and Gift Wrapping
Ohtomber$5.944.7★2,846 rev
Vanhench 805ft Black Twine String Black Hemp Jute Rope Cord Twine for Christmas Decorations Arts & Crafts Gift Wrapping String for Bracelets Art Decoration Packing Material
Vanhench$8.944.6★4,180 rev
PerkDecor Twine String Natural Jute Twine & Cotton Twine Bundle - Bulk Packing Twine for Crafts Gift Wrapping String Gardening Twine Home Decor (3 Rolls 984ft 2mm)
PerkDecor$5.534.8★110 rev
KINGLAKE Black Jute Twine String - 2mm 164 Feet Long Black String Hemp Jute Rope Cord Twine for Crafts Gift Wrapping Gift Tags Home Decor Halloween
KINGLAKE$4.414.6★180 rev
984 Ft Twine String Natural Jute Twine 2mm White Cotton Rope 10ply Black Cotton for Crafts Art Gardening Plants Gift Wrapping Decoration Packing String Bulk(3 Rolls)
Joyberg$5.944.8★1,839 rev
Newest
by launch datePerkDecor Twine String Natural Jute Twine & Cotton Twine Bundle - Bulk Packing Twine for Crafts Gift Wrapping String Gardening Twine Home Decor (3 Rolls 984ft 2mm)
PerkDecor$5.53110 rev
PerkDecor Twine String Natural Jute Twine & Cotton Twine Bundle - Bulk Packing Twine for Crafts Gift Wrapping String Gardening Twine Home Decor (3 Rolls 1500ft 2mm)
PerkDecor$7.02110 rev
G2PLUS Black Jute Twine 2mm 3 Ply 164Ft Craft Twine String for Gift Wrapping DIY Crafts Gardening and Christmas Halloween Decorations
G2PLUS$4.8532 rev
KINGLAKE Black Jute Twine String - 2mm 164 Feet Long Black String Hemp Jute Rope Cord Twine for Crafts Gift Wrapping Gift Tags Home Decor Halloween
KINGLAKE$4.41180 rev
Black Nylon Twine 200ft 3mm UV Resistant for Garden Fishing Wrap Camping
ANMOFLY$9.9640 rev
Trending
90-day click momentumPerkDecor Twine String Natural Jute Twine & Cotton Twine Bundle - Bulk Packing Twine for Crafts Gift Wrapping String Gardening Twine Home Decor (3 Rolls 984ft 2mm)
PerkDecor$5.534.8★
PerkDecor Twine String Natural Jute Twine & Cotton Twine Bundle - Bulk Packing Twine for Crafts Gift Wrapping String Gardening Twine Home Decor (3 Rolls 1500ft 2mm)
PerkDecor$7.024.8★
TRIBERION Paracord Rope 750 lb - 1000ft / 500ft / 200ft / 100ft 5/32 Parachute Cord 4MM 12-Strand para Cord - Heavy Duty Spool String for Survival Camping Gear Survival Bracelet Clothesline
Triberion$6.704.7★
PerkDecor 810FT Natural Jute Twine String Bulk Hemp Rope Cord for Crafts Gardening Gift Wrapping Wedding Dcor Packing Material Burlap Ribbon Christmas Knitting Macrame Decoration (Black 2mm* 810ft)
PerkDecor$7.934.7★
G2PLUS Black Jute Twine 2mm 3 Ply 164Ft Craft Twine String for Gift Wrapping DIY Crafts Gardening and Christmas Halloween Decorations
G2PLUS$4.854.6★
What buyers say about black twine
What buyers praise and complain about, mined from review topics.What buyers love
“Good variety”
“Great deal”
“As described”
“did not break”
“Sturdy”
“The colors are simply beautiful”
“Super easy to use & store”
“The material is nice- the cotton rope is soft”
“The cotton ones are very soft and also strong”
“Not too thin where it snaps”
What buyers complain about
“cheap - breaks”
“broke instantly”
“cotton but”
“Not for braiding or fusing”
“Not as thick as some photos suggest”
“It does not smell like other twines I have used”
“Breaks easy”
“tough as it should be”
“There's no stretch to any of them”
“Not as described”
Top return reasons
Common questions
- Is black twine profitable to sell on Amazon United States?
- The niche generates $61K/yr across 23 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is +40.5%. Flapen's verdict: Skip it (48/100).
- How competitive is the black twine niche?
- 16 brands and 18 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in black twine?
- Top complaints mined from reviews: Quality-Overall, Durability, Material Quality. The return rate is 1.5%.
- When does demand for black twine peak?
- Demand peaks in Sep–Oct; the busiest month runs 6.4× the quietest.
- What does it cost to enter the black twine niche?
- Listings span $4.41–$12.04; the average listing price is $7.21 (sweet spot $15–$100). The average incumbent carries 2,887 reviews — the moat a new listing must climb.