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Black Towel Hook

Maybe

The top 5 brands take only 45% of clicks. But the products selling today already average 4.6★, so Black Towel Hook is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 9,536 Tools & Home Improvement niches · +7 vs the category median of 48
Market size
$476K/yr649K searches / yr
90-day growth
+8.6%search demand this quarter
Competition
33%top-5 click share · 33 brands · 89 sellers

Flapen Score

Black Towel Hook against its category

The dotted line is the Tools & Home Improvement average. Past it, Black Towel Hook is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Towel Hook market on Amazon at a glance

Shoppers on Amazon United States searched for Black Towel Hook 649K times last year and spent an estimated $476K. The top 5 brands take 45% of clicks. Demand peaks in Oct–Nov. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

6.5% of searches ended in a purchase last week.

Shoppers searched for this 649K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $476K a year.

Searches, last 12 months
649K
Growth, 90 days vs prior 90
+8.6%
Conversion, latest week
6.5%
Market size, estimated
$476Ka year
Peak month
November2.0× the quietest month
Top search term
black towel hook127K searches a year

02 · Price

A sale here is worth $11.30.

Listings sell for $11.30 on average, from $5.71 to $19.56. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $11.30 that is $8K to $11K a year per listing.

Average price
$11.30under the $15 to $100 sweet spot
Price range
$5.71–$19.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
$8K–$11K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #288 within Bathroom Hardware. It carries 3,175 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#288in Bathroom Hardware
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
3,175per listing
Listings tracked
53

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Black Towel Hook products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

$0$14K$29K$43K$57K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 rising

Sellers

89

Top-5 brand share

45%

Top 20: 89%

Top-5 click share

33%

Top 20: 70%

Open market

50%

  • Kruodop12%
  • Homagic12%
  • VAEHOLD10%
  • Fenas6%
  • pickpiff5%
  • Nolimas5%

Demand

Black Towel Hook search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '25Spike '25MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Black Towel Hook search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black towel hook127K/yr
  • brushed nickel towel hook74K/yr
  • black towel hooks59K/yr
  • robe hooks44K/yr
  • shower hooks for towels47K/yr
  • matte black towel hook37K/yr
  • towel hooks adhesive23K/yr
  • wall mounted towel hooks bathroom7K/yr
  • brushed nickel towel hooks21K/yr
  • black bathroom hooks22K/yr

Reviews and returns

What reviews say buyers love and hate about Black Towel Hook

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Adhesion/Stickiness”
3.0%of orders come back
“Bad adhesive”
A buyer, on “Adhesion/Stickiness”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Black Towel Hook questions

Answered from the same tracked data.