Black Towel Bar

Shoppers searched for this 480K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $362K a year.

Searches, last 12 months

480K

Growth, 90 days vs prior 90

-4.5%

Conversion, latest week

4.3%

Market size, estimated

$362Ka year

Peak month

July2.2× the quietest month

Top search term

brushed nickel towel bar117K searches a year

Listings sell for $17.57 on average, from $7.07 to $41.87. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $17.57 that is $2K to $4K a year per listing.

Average price

$17.57inside the $15 to $100 sweet spot

Price range

$7.07–$41.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

4.1%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #133 within Bathroom Hardware. It carries 1,742 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

2.4%

Average rank

#133in Bathroom Hardware

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

1,742per listing

Listings tracked

130

17 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

17

Successful launches

7Amazon's first-year sales bar

Average brand age

47 months