Is Black Toilet Handle profitable to sell on Amazon United States?

Flapen scores Black Toilet Handle 48 out of 100 on Amazon United States, a Fail. Shoppers spend $207K a year across 20 tracked products. Amazon counts 2 of the 2 products launched in the last year as successful launches. Search demand grew -13.7% in the last 90 days.

How competitive is the Black Toilet Handle niche on Amazon United States?

12 brands and 73 sellers compete in Black Toilet Handle on Amazon United States. The top 5 Black Toilet Handle products take 55% of clicks, and the top 5 brands take 75%.

What do buyers complain about in Black Toilet Handle?

Black Toilet Handle buyers on Amazon United States complain most about Quality-Overall, Material Quality, and Durability. Returns run at 5.6% of orders, which is high.

When does demand for Black Toilet Handle peak?

Search demand for Black Toilet Handle on Amazon United States is steady all year. The busiest month runs 1.4× the quietest.

What does it cost to enter the Black Toilet Handle niche?

Black Toilet Handle sells for $19.10 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $7.91 to $68.55. The average product has 1,459 reviews, the count a new listing must catch up to.

Black Toilet Handle

Fail

Demand is soft, at -13.7% this quarter, so Black Toilet Handle is a Fail.

Filters High Returns

Flapen Score: 48
48 / 100Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median
Market size: $207K/yr155K searches / yr
90-day growth: -13.7%search demand this quarter
Competition: 55%top-5 click share · 12 brands · 73 sellers

Flapen Score

Black Toilet Handle against its category

The dotted line is the Tools & Home Improvement average. Past it, Black Toilet Handle is stronger. Inside it, weaker.

48Fail

This niche Category average

See the method

Market

The Black Toilet Handle market on Amazon at a glance

Shoppers on Amazon United States searched for Black Toilet Handle 155K times last year and spent an estimated $207K. The top 5 brands take 75% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $207K a year.

Searches, last 12 months: 155K
Growth, 90 days vs prior 90: -13.7%
Conversion, latest week: 7.0%
Market size, estimated: $207Ka year
Peak month: January1.4× the quietest month
Top search term: black toilet handle79K searches a year

02 · Price

A sale here is worth $19.10.

Listings sell for $19.10 on average, from $7.91 to $68.55. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $19.10 that is $10K to $14K a year per listing.

Average price: $19.10inside the $15 to $100 sweet spot
Price range: $7.91–$68.55
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 13K–15K
Units per listing a year: 500–750
Revenue per listing a year: $10K–$14K
Returns: 5.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #559 within Plumbing. It carries 1,459 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings: 75%
Prime listings: 100%
Out of stock, average day: 4.3%
Average rank: #559in Plumbing
Average rating: 4.42 starsAmazon United States average 4.42 stars
Average reviews: 1,459per listing
Listings tracked: 20

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months: 2
Successful launches: 2Amazon's first-year sales bar
Average brand age: 49 months

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