Is black toilet profitable to sell on Amazon United States?

The niche generates $596K/yr across 24 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Skip it (48/100).

How competitive is the black toilet niche?

15 brands and 27 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in black toilet?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Assembly/Installation. The return rate is 1.9%.

When does demand for black toilet peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the black toilet niche?

Listings span $123.30–$591.14; the average listing price is $311.34 (sweet spot $15–$100). The average incumbent carries 414 reviews — the moat a new listing must climb.

black toilet

Skip it

Prices mostly outside the sweet spot ($123.30–$591.14) — this niche doesn't clear our bar today.

Review moat

Great413.75

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.9%

return rate — above 5% kills the launch gate

Market size

Good$596K

$596K/yr · 193K searches

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$311.34

avg listing price — sweet spot $15–$100

Growth

Bad-9.4%

90-day search growth — must beat 0% to launch

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Price range

Bad$123.30–$591.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon United States niche tracking, black toilet is a $596K/yr Amazon United States market (193K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 48/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

black toilet market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $467K–$623K; units × avg price
Conversion rate: 1.0%
Avg BSR: #97
Page quality: 0%
Prime: 50%
Sponsored: 100%
Out of stock: 4.7%
Avg brand age: 31 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

51%

Top 20: 95%

Open market

27%

Swiss Madison23%
HRVEOCEI20%
HOROW10%
Los Flexi7%
DeerValley7%
Simple Project6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top black toilet search terms

black toilet161K/yr -9.8%0.6% conv.
toilet black11K/yr -16.3%0.5% conv.
black toilets10K/yr -9.6%0.5% conv.
matte black toilet8K/yr +9.1%0.5% conv.
black toliet3K/yr -3.0%0.7% conv.

All search terms

Top black toilet products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HRVEOCEI Black One Piece Toilets for Bathrooms Compact Dual Flush Toilet Elongated with Soft Closing Seat Modern 12 Inch Rough in Toilet Map 1000g Comfort Height Silent Design (Black)

HRVEOCEI$136.275.0★5 rev

St. Tropez One Piece Elongated Toilet Vortex Flush in Glossy Black 1.1/1.6 gpf

Swiss Madison$261.564.2★2,483 rev

Black Toilet with Rimless Swirl Flush Los Flexi 17.3 ADA Modern Elongated One Piece Toilets For Bathrooms Dual Flush 1.0/1.28 GPF Comfort Chair Height Soft-Close Black Toilet Seat & 12 Rough-In

Los Flexi$291.194.7★60 rev

HOROW T0338WB Elongated One Piece Toilet Black Compact Modern Toilet with Comfortable Seat Height ADA Chair Height 17.3 Power Dual Flush 1.1/1.6 GPF Matte Black 12 Rough-in

HOROW$313.144.3★133 rev

Concorde One Piece Square Toilet Dual Flush in Glossy Black 1.1/1.6 gpf

Swiss Madison$278.064.0★355 rev

Newest

by launch date

Black One Piece Toilet with Dual Flush Compact Toilet for Small Bathrooms Elongated Bowl with Comfy 17 H Seat for Apartment 12 Rough-In Toilet & Soft Closing Modern (Black)

Nahenduo$123.300 rev

1w ago

BCANHOME Black Smart Toilet Tankless Bidet Toilet with Auto Open/Close Lid Heated Seat Warm Wash & Dryer Night Light Soft-Close Modern Elongated One Piece Toilets 1.28 GPF

BCANhome$591.141 rev

4mo ago

One Piece Toilet Elongated One-Piece Toilet for Bathrooms Dual Power Flush Toilet 1.1/1.6 GPF and MAP 900g Soft Close Durable Ceramic Easy-to-Clean Surface (Black)

Clovis$308.3311 rev

8mo ago

Casta Diva Elongated One Piece Toilet Black with 17 ADA Comfort Chair Height Seat Compact Toilet for Bathroom Power Dual Flush 1.1/1.6GPF & MAP 1000g 12 Rough-in Matte Black

CASTA DIVA$342.74359 rev

8mo ago

DeerValley Compact One Piece Toilet Standard Seat Height for Small Bathroom Dual Flush 1.1/1.6 GPF Powerful and Quiet 12 Rough-In Skirted Toilet

DeerValley$281.90194 rev

9mo ago

What buyers say about black toilet

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation18%

“Easy to install”

Strength14%

“Sturdy, attractive, efficient and quiet”

Design-Overall12%

“They are attractive”

Quality-Overall10%

“Good quality”

Color8%

“My wife loves the black color”

Advertised Vs Actual Product8%

“Exactly what I expected”

Shape/Style8%

“The look is great”

Ease Of Cleaning6%

“Easy flush and you don't have to clean”

Value For Money3%

“Great value for money”

Size-Overall3%

“New one is perfect everything fits great and looks amazing”

What buyers complain about

Size-Overall23%

“the seat is a little smaller than the bowl”

Quality-Overall18%

“the quality is completely falsely advertised”

Assembly/Installation14%

“Super difficult to install. had to get a professional”

Strength9%

“The cover seems very flimsy”

Advertised Vs Actual Product7%

“Deceptive advertising”

Mechanism Issues6%

“is not easy to tighten”

Ease Of Use3%

“the toilet seat itself is tricky at best”

Noise Level3%

“Weak flush and makes a weird noise when water refills following a flush”

Touch/Button Controls3%

“Buttons feel cheap”

Add-Ons/Attachments3%

“Had to buy extra parts to make it attach”

Top return reasons

Size-Overall44%

Leak-Proof9%

Color7%

Defective Material/Parts7%

Quality-Overall6%

Advertised Vs Actual Product4%

Height4%

Mechanism Issues4%

Value For Money4%

Assembly/Installation2%

Common questions

Is black toilet profitable to sell on Amazon United States?: The niche generates $596K/yr across 24 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Skip it (48/100).
How competitive is the black toilet niche?: 15 brands and 27 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in black toilet?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Assembly/Installation. The return rate is 1.9%.
When does demand for black toilet peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the black toilet niche?: Listings span $123.30–$591.14; the average listing price is $311.34 (sweet spot $15–$100). The average incumbent carries 414 reviews — the moat a new listing must climb.