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Black Toilet

Fail

Prices span $123.30–$591.14, mostly outside the sweet spot, so Black Toilet is a Fail.

Flapen Score
48
48 / 100
Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median
Market size
$596K/yr193K searches / yr
90-day growth
-9.4%search demand this quarter
Competition
51%top-5 click share · 15 brands · 27 sellers

Flapen Score

Black Toilet against its category

The dotted line is the Tools & Home Improvement average. Past it, Black Toilet is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Toilet market on Amazon at a glance

Shoppers on Amazon United States searched for Black Toilet 193K times last year and spent an estimated $596K. The top 5 brands take 67% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $596K a year.

Searches, last 12 months
193K
Growth, 90 days vs prior 90
-9.4%
Conversion, latest week
1.0%
Market size, estimated
$596Ka year
Peak month
November1.2× the quietest month
Top search term
black toilet161K searches a year

02 · Price

A sale here is worth $311.34.

Listings sell for $311.34 on average, from $123.30 to $591.14. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $311.34 that is $0 to $31K a year per listing.

Average price
$311.34above the $15 to $100 sweet spot
Price range
$123.30–$591.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$31K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #97 within Bathroom Fixtures. It carries 414 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
50%
Out of stock, average day
4.7%
Average rank
#97in Bathroom Fixtures
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
414per listing
Listings tracked
24

04 · Newcomers

Amazon counts 3 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
31 months

Products

Top Black Toilet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

$0$30K$60K$89K$119K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 rising

Sellers

27

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

51%

Top 20: 95%

Open market

27%

  • Swiss Madison23%
  • HRVEOCEI20%
  • HOROW10%
  • Los Flexi7%
  • DeerValley7%
  • Simple Project6%

Demand

Black Toilet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Black Toilet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black toilet161K/yr
  • toilet black11K/yr
  • black toilets10K/yr
  • matte black toilet8K/yr
  • black toliet3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Toilet

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Assembly/Installation”
23%of negative reviews mention “Size-Overall”
1.9%of orders come back
“the seat is a little smaller than the bowl”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Black Toilet questions

Answered from the same tracked data.