black tile paint
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$59.39avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,187.1avg incumbent reviews — the moat a new listing must climb
Price range
Okay$17.02–$221.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-16.0%90-day search growth — must beat 0% to launch
Market size
Bad$61K$61K/yr · 44K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, black tile paint is a $61K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
black tile paint market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $45K–$59K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #275
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 50 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
2 flat
Sellers
80
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Rust-Oleum Home59%
- Rust-Oleum41%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.0% search growth over the last 90 days.Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.0×
Top black tile paint search terms
- rustoleum floor paint23K/yr
- rustoleum tile paint6K/yr
- rustoleum floor paint kit4K/yr
- rustoleum floor coating4K/yr
- rustoleum tile paint kit3K/yr
- rustoleum floor tile paint kit3K/yr
Top black tile paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rust-Oleum 367598 Home Interior Floor Coating Kit Semi-Gloss Ultra White
Rust-Oleum Home$60.204.3★1,128 rev
Rust-Oleum Home Interior Floor Matte Black Coating Kit
Rust-Oleum Home$60.664.4★749 rev
Rust-Oleum Home Interior Floor Matte Greige Coating Kit
Rust-Oleum Home$59.484.4★749 rev
Tub & Tile Touch Up Gloss White Paint Kit
Rust-Oleum$37.934.3★2,252 rev
Rust-Oleum 365928 Charcoal Gray Home Home Floor Coating Premix Base Coat 1 Qt
Rust-Oleum$30.874.3★143 rev
Newest
by launch date
Tub & Tile Touch Up Gloss Coastal Fog Paint Kit
Rust-Oleum$34.462,252 rev
Tub & Tile Touch Up Gloss White Paint Kit
Rust-Oleum$37.932,252 rev
Rust-Oleum Home Floor Coating Ultra White Tint Base Matte Kit
Rust-Oleum$61.4027 rev
Rust-Oleum 100806 Home Floor Watercolor Coating Kit White
Rust-Oleum$63.40123 rev
Rust-Oleum 358874 Pearl Gray Home Home Floor Coating Premix Base Coat 1 Qt
Rust-Oleum$31.35112 rev
Trending
90-day click momentumTub & Tile Touch Up Gloss Coastal Fog Paint Kit
Rust-Oleum$34.464.3★
Rust-Oleum Home Interior Floor Matte Greige Coating Kit
Rust-Oleum Home$59.484.4★
Rust-Oleum EpoxyShield Gloss Gray Garage Floor Coating Kit
Rust-Oleum$95.304.2★
Rust-Oleum 367596 Home Interior Floor Coating Kit Matte Charcoal Gray
Rust-Oleum Home$61.564.4★
Rust-Oleum 367592 Home Interior Floor Coating Kit Matte Aged Gray
Rust-Oleum Home$58.814.4★
What buyers say about black tile paint
What buyers praise and complain about, mined from review topics.What buyers love
“it had such great reviews that I decided to give it a try”
“Covers well”
“Works great”
“Overall very happy with this paint combo”
“Very easy to use”
“There are no harsh odors from the paint”
“much cheaper than replacing everything”
“as advertised”
“its holding up good”
“I followed the directions exactly”
What buyers complain about
“The paint tint problem is easily seen”
“may be problematic for those who are sensitive to chemical smells”
“Color Match Problem”
“Didnt cover at all”
“Hard to use”
“which I cant stand”
“within the first 3 minutes it was breaking down”
“The product arrived opened and leaking”
“is peeling of in the tub now. maybe should have been thicker”
“Expensive and time consuming”
Top return reasons
Common questions
- Is black tile paint profitable to sell on Amazon United States?
- The niche generates $61K/yr across 20 tracked products. 90-day search growth is -16.0%. Flapen's verdict: Skip it (39/100).
- How competitive is the black tile paint niche?
- 2 brands and 80 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in black tile paint?
- Top complaints mined from reviews: Paint Quality, Smell, Color. The return rate is 1.1%.
- When does demand for black tile paint peak?
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the black tile paint niche?
- Listings span $17.02–$221.99; the average listing price is $59.39 (sweet spot $15–$100). The average incumbent carries 1,187 reviews — the moat a new listing must climb.