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Black Tea Lights

Fail

Shoppers spend only $66K a year here, so Black Tea Lights is a Fail.

Flapen Score
34
34 / 100
Ranks 8,821 of 9,536 Tools & Home Improvement niches · −14 vs the category median of 48
Market size
$66K/yr81K searches / yr
90-day growth
-16.4%search demand this quarter
Competition
65%top-5 click share · 14 brands · 19 sellers

Flapen Score

Black Tea Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Black Tea Lights is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Tea Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Black Tea Lights 81K times last year and spent an estimated $66K. The top 5 brands take 79% of clicks. Demand peaks in Sep–Oct. Flapen scores it 34 out of 100, a Fail.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
7.1%
Market size, estimated
$66Ka year
Peak month
October5.0× the quietest month
Top search term
black tea lights31K searches a year

02 · Price

A sale here is worth $11.49.

Listings sell for $11.49 on average, from $4.95 to $18.91. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $11.49 that is $3K to $6K a year per listing.

Average price
$11.49under the $15 to $100 sweet spot
Price range
$4.95–$18.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #134 within Novelty Lighting. It carries 8,754 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#134in Novelty Lighting
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
8,754per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Black Tea Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

$0$7K$13K$20K$27K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

19

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

17%

  • Homemory28%
  • MAQIHAN23%
  • MUUFAZA11%
  • MEGA CANDLES10%
  • Hanzim7%
  • Amagic4%
  • Open — no brand owns it (8 brands, 17%)

Demand

Black Tea Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 5.0×

Search terms

Top Black Tea Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black tea lights31K/yr
  • black tea lights candles18K/yr
  • black tealight candles13K/yr
  • black tea candles6K/yr
  • black tea light candles4K/yr
  • black tea lights with remote8K/yr

Reviews and returns

What reviews say buyers love and hate about Black Tea Lights

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Brightness/Shine/Glow”
16%of negative reviews mention “Quality-Overall”
3.9%of orders come back
“Junk”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Black Tea Lights questions

Answered from the same tracked data.