Is Black Surgical Masks profitable to sell on Amazon United States?

Flapen scores Black Surgical Masks 52 out of 100 on Amazon United States, a Maybe. Shoppers spend $103K a year across 24 tracked products. Amazon counts 0 of the 1 products launched in the last year as successful launches. Search demand grew -6.6% in the last 90 days.

How competitive is the Black Surgical Masks niche on Amazon United States?

21 brands and 37 sellers compete in Black Surgical Masks on Amazon United States. The top 5 Black Surgical Masks products take 54% of clicks, and the top 5 brands take 62%.

What do buyers complain about in Black Surgical Masks?

Black Surgical Masks buyers on Amazon United States complain most about Size-Overall, Quality-Overall, and Thickness. Returns run at 0.7% of orders.

When does demand for Black Surgical Masks peak?

Search demand for Black Surgical Masks on Amazon United States peaks in Jan–Feb, and the busiest month runs 1.9× the quietest.

What does it cost to enter the Black Surgical Masks niche?

Black Surgical Masks sells for $12.43 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $6.52 to $49.98. The average product has 30,835 reviews, the count a new listing must catch up to.

Black Surgical Masks

Maybe

Returns run at only 0.7% of orders. But the average product has 30,835 reviews to catch up to, so Black Surgical Masks is a Maybe.

Filters No Dominant Brand

Flapen Score: 52
52 / 100Top 31% of 9,536 Tools & Home Improvement niches · +4 vs the category median of 48
Market size: $103K/yr71K searches / yr
90-day growth: -6.6%search demand this quarter
Competition: 54%top-5 click share · 21 brands · 37 sellers

Flapen Score

Black Surgical Masks against its category

The dotted line is the Tools & Home Improvement average. Past it, Black Surgical Masks is stronger. Inside it, weaker.

52Maybe

This niche Category average

See the method

Market

The Black Surgical Masks market on Amazon at a glance

Shoppers on Amazon United States searched for Black Surgical Masks 71K times last year and spent an estimated $103K. The top 5 brands take 62% of clicks. Demand peaks in Jan–Feb. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

11.6% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months: 71K
Growth, 90 days vs prior 90: -6.6%
Conversion, latest week: 11.6%
Market size, estimated: $103Ka year
Peak month: January1.9× the quietest month
Top search term: black masks disposable 100 pack14K searches a year

02 · Price

A sale here is worth $12.43.

Listings sell for $12.43 on average, from $6.52 to $49.98. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $12.43 that is $6K to $9K a year per listing.

Average price: $12.43under the $15 to $100 sweet spot
Price range: $6.52–$49.98
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 8K–10K
Units per listing a year: 500–750
Revenue per listing a year: $6K–$9K
Returns: 0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Masks & Respirators. It carries 30,835 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #32in Masks & Respirators
Average rating: 4.48 starsAmazon United States average 4.42 stars
Average reviews: 30,835per listing
Listings tracked: 24

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months: 1
Successful launches: 0Amazon's first-year sales bar
Average brand age: 53 months

Products