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Black Strike Plate

Fail

Shoppers spend only $27K a year here, so Black Strike Plate is a Fail.

Flapen Score
38
38 / 100
Ranks 8,108 of 9,536 Tools & Home Improvement niches · −10 vs the category median of 48
Market size
$27K/yr31K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
66%top-5 click share · 14 brands · 23 sellers

Flapen Score

Black Strike Plate against its category

The dotted line is the Tools & Home Improvement average. Past it, Black Strike Plate is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Strike Plate market on Amazon at a glance

Shoppers on Amazon United States searched for Black Strike Plate 31K times last year and spent an estimated $27K. The top 5 brands take 75% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
9.8%
Market size, estimated
$27Ka year
Peak month
August1.3× the quietest month
Top search term
black strike plate8K searches a year

02 · Price

A sale here is worth $8.91.

Listings sell for $8.91 on average, from $3.21 to $18.42. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $8.91 that is $891 to $2K a year per listing.

Average price
$8.91under the $15 to $100 sweet spot
Price range
$3.21–$18.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$891–$2K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #222 within Door Hardware & Locks. It carries 444 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
80%
Out of stock, average day
4.4%
Average rank
#222in Door Hardware & Locks
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
444per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Black Strike Plate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$5K$8K$11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

23

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

18%

  • FdcLixuvol22%
  • PRIME-LINE15%
  • EATAKWARD14%
  • Stone Harbor Hardware14%
  • Peohud11%
  • Newlaking6%

Demand

Black Strike Plate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Black Strike Plate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black strike plate8K/yr
  • black door strike plate8K/yr
  • matte black strike plate4K/yr
  • door strike plate black5K/yr
  • black strike plates for interior doors4K/yr
  • matte black door strike plate2K/yr

Reviews and returns

What reviews say buyers love and hate about Black Strike Plate

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
21%of negative reviews mention “Quality-Overall”
3.2%of orders come back
“not high quality”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Black Strike Plate questions

Answered from the same tracked data.