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711l

Fail

The top 5 brands take 96% of clicks, so 711l is a Fail.

Flapen Score
41
41 / 100
Ranks 7,340 of 9,536 Tools & Home Improvement niches · −7 vs the category median of 48
Market size
$145K/yr146K searches / yr
90-day growth
+7.1%search demand this quarter
Competition
65%top-5 click share · 8 brands · 60 sellers

Flapen Score

711l against its category

The dotted line is the Tools & Home Improvement average. Past it, 711l is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 711l market on Amazon at a glance

Shoppers on Amazon United States searched for 711l 146K times last year and spent an estimated $145K. The top 5 brands take 96% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 41 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $145K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
+7.1%
Conversion, latest week
1.9%
Market size, estimated
$145Ka year
Peak month
April5.2× the quietest month
Top search term
klein wrench set33K searches a year

02 · Price

A sale here is worth $51.97.

Listings sell for $51.97 on average, from $15.53 to $141.14. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $51.97 that is $5K to $13K a year per listing.

Average price
$51.97inside the $15 to $100 sweet spot
Price range
$15.53–$141.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$5K–$13K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #89 within Wrenches. It carries 659 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#89in Wrenches
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
659per listing
Listings tracked
26

04 · Newcomers

Amazon counts 7 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
47 months

Products

Top 711l products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

$0$7K$15K$22K$29K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

60

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

65%

Top 20: 94%

Open market

2%

  • KLEIN TOOLS86%
  • Crescent3%
  • DURATECH3%
  • DISEN2%
  • Lichamp2%
  • GRENPRO2%
  • Open — no brand owns it (2 brands, 2%)

Demand

711l search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 5.2×

Search terms

Top 711l search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • klein wrench set33K/yr
  • klein wrench23K/yr
  • klein ratcheting wrench set13K/yr
  • dog bone wrench15K/yr
  • klein wrenches10K/yr
  • klein tools wrench8K/yr
  • klein ratchet wrench6K/yr
  • klein 4 in 1 ratcheting wrench4K/yr
  • klein tools wrench set7K/yr
  • klein ratcheting wrench11K/yr

Reviews and returns

What reviews say buyers love and hate about 711l

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Quality-Overall”
1.1%of orders come back
“Poor quality control”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common 711l questions

Answered from the same tracked data.