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Flea and Tick Prevention for Small Dogs

Pass

Flea and Tick Prevention for Small Dogs scores 72 out of 100, a Pass. Shoppers spend an estimated $2.3M a year here, search demand grew +59.7% this quarter, and an estimated 0.7% of orders come back.

Flapen Score
72
72 / 100
Top 1% of 3,978 Pet Supplies niches · +21 vs the category median of 51
Market size
$2.3M/yr584K searches / yr
90-day growth
+59.7%search demand this quarter
Competition
46%top-5 click share · 15 brands · 63 sellers

Flapen Score

Flea and Tick Prevention for Small Dogs against its category

The dotted line is the Pet Supplies average. Past it, Flea and Tick Prevention for Small Dogs is stronger. Inside it, weaker.

72Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flea and Tick Prevention for Small Dogs market on Amazon at a glance

Shoppers on Amazon United States searched for Flea and Tick Prevention for Small Dogs 584K times last year and spent an estimated $2.3M. The top 5 brands take 84% of clicks. Demand peaks in Apr–May–Jun–Aug. Flapen scores it 72 out of 100, a Pass.

01 · Demand

An estimated 10.9% of those searches ended in a purchase.

Shoppers searched for this 584K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +59.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.

Searches, last 12 months
584K
Growth, 90 days vs prior 90
+59.7%
Conversion, latest week
10.9%
Market size, estimated
$2.3Ma year
Peak month
April5.8× the quietest month
Top search term
flea and tick prevention for small dogs88K searches a year

02 · Price

A sale here is worth $36.75.

Listings sell for $36.75 on average, from $7.90 to $192.48. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At $36.75 that is $46K to $55K a year per listing.

Average price
$36.75inside the $15 to $100 sweet spot
Price range
$7.90–$192.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,250–1,500
Revenue per listing a year
$46K–$55K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Flea & Tick Control. It carries 21,615 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#18in Flea & Tick Control
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
21,615per listing
Listings tracked
33

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Flea and Tick Prevention for Small Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

63

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

46%

Top 20: 88%

Open market

12%

  • Brand 138%
  • Brand 218%
  • Brand 315%
  • Brand 47%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (9 brands, 12%)

Demand

Flea and Tick Prevention for Small Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Aug · busiest ÷ quietest = 5.8×

Search terms

Top Flea and Tick Prevention for Small Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flea and tick prevention for small dogs88K/yr
  • k9 advantix ii small dog82K/yr
  • small dog flea and tick treatment51K/yr
  • puppy flea and tick prevention41K/yr
  • simparica trio for small dogs30K/yr
  • frontline plus for dogs 5-22 lbs39K/yr
  • flea medicine for small dogs39K/yr
  • puppy flea treatment37K/yr
  • flea and tick prevention for dogs small27K/yr
  • flea and tick prevention for puppies32K/yr

Reviews and returns

What reviews say buyers love and hate about Flea and Tick Prevention for Small Dogs

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Value For Money”
47%of negative reviews mention “Functionality-Overall”
0.7%of orders come back
“Doesn't seem to work very well”
A buyer, on “Functionality-Overall”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Flea and Tick Prevention for Small Dogs questions

Answered from the same tracked data.