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Dog Water Toy

Pass

Dog Water Toy scores 76 out of 100, a Pass. Shoppers spend an estimated $565K a year here, search demand grew +350.1% this quarter, and an estimated 0.6% of orders come back.

Filters Trending
Flapen Score
76
76 / 100
Top 1% of 3,978 Pet Supplies niches · +25 vs the category median of 51
Market size
$565K/yr483K searches / yr
90-day growth
+350.1%search demand this quarter
Competition
36%top-5 click share · 27 brands · 78 sellers

Flapen Score

Dog Water Toy against its category

The dotted line is the Pet Supplies average. Past it, Dog Water Toy is stronger. Inside it, weaker.

76Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Water Toy market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Water Toy 483K times last year and spent an estimated $565K. The top 5 brands take 64% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 76 out of 100, a Pass.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 483K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +350.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $565K a year.

Searches, last 12 months
483K
Growth, 90 days vs prior 90
+350.1%
Conversion, latest week
7.2%
Market size, estimated
$565Ka year
Peak month
June19.0× the quietest month
Top search term
dog water toys104K searches a year

02 · Price

A sale here is worth $16.34.

Listings sell for $16.34 on average, from $4.49 to $49.60. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $16.34 that is $8K to $12K a year per listing.

Average price
$16.34inside the $15 to $100 sweet spot
Price range
$4.49–$49.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
$8K–$12K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #299 within Toys. It carries 6,349 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#299in Toys
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
6,349per listing
Listings tracked
56

04 · Newcomers

3 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Dog Water Toy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

27 rising

Sellers

78

Top-5 brand share

64%

Top 20: 95%

Top-5 click share

36%

Top 20: 70%

Open market

31%

  • Brand 139%
  • Brand 27%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Dog Water Toy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 19.0×

Search terms

Top Dog Water Toy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog water toys104K/yr
  • dog pool toys81K/yr
  • water toys for dogs57K/yr
  • dog water toy40K/yr
  • floating dog toys40K/yr
  • pool toys for dogs28K/yr
  • water dog toys15K/yr
  • floating dog toys for water fetch16K/yr
  • dog water toys for large dogs12K/yr
  • dog pool toy12K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Water Toy

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Durability”
29%of negative reviews mention “Durability”
0.6%of orders come back
“Broke Within Two Weeks”
A buyer, on “Durability”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dog Water Toy questions

Answered from the same tracked data.