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Dog Brush

Pass

Dog Brush scores 71 out of 100, a Pass. Shoppers spend an estimated $6.3M a year here, search demand grew +50.3% this quarter, and an estimated 1.5% of orders come back.

Flapen Score
71
71 / 100
Top 1% of 3,978 Pet Supplies niches · +20 vs the category median of 51
Market size
$6.3M/yr5.1M searches / yr
90-day growth
+50.3%search demand this quarter
Competition
49%top-5 click share · 31 brands · 61 sellers

Flapen Score

Dog Brush against its category

The dotted line is the Pet Supplies average. Past it, Dog Brush is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Brush 5.1M times last year and spent an estimated $6.3M. The top 5 brands take 51% of clicks. Demand peaks in Jun–Jul. Flapen scores it 71 out of 100, a Pass.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 5.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +50.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.3M a year.

Searches, last 12 months
5.1M
Growth, 90 days vs prior 90
+50.3%
Conversion, latest week
8.8%
Market size, estimated
$6.3Ma year
Peak month
June1.8× the quietest month
Top search term
dog brush1.7M searches a year

02 · Price

A sale here is worth $14.07.

Listings sell for $14.07 on average, from $5.83 to $35.70. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 12,500 to 15,000 of them. At $14.07 that is $176K to $211K a year per listing.

Average price
$14.07under the $15 to $100 sweet spot
Price range
$5.83–$35.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
400K–500K
Units per listing a year
12,500–15,000
Revenue per listing a year
$176K–$211K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Grooming. It carries 11,180 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#8in Grooming
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
11,180per listing
Listings tracked
34

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
37 months

Products

Top Dog Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

31 rising

Sellers

61

Top-5 brand share

51%

Top 20: 90%

Top-5 click share

49%

Top 20: 87%

Open market

43%

  • Brand 114%
  • Brand 213%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Dog Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.8×

Search terms

Top Dog Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog brush1.7M/yr
  • dog brush for shedding704K/yr
  • deshedding dog brush488K/yr
  • dog brush for long haired dogs240K/yr
  • dog brush for short haired dogs248K/yr
  • dog hair brush214K/yr
  • dog grooming brush169K/yr
  • dog deshedding brush157K/yr
  • dog shedding brush164K/yr
  • dog brushes157K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Brush

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Hair Removal”
19%of negative reviews mention “Functionality-Overall”
1.5%of orders come back
“Poor Performance”
A buyer, on “Functionality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dog Brush questions

Answered from the same tracked data.