dog brush
Launch itA $6.3M/yr market growing +50.3% this quarter with returns at 1.5% — clears our launch bar.
Market size
Incredible$6.3M$6.3M/yr · 5.1M searches
Brand share
Great51%top-5 brand share — no brand owns this niche
Returns
Great1.5%return rate — above 6% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Growth
Good+50.3%90-day search growth — must beat 0% to launch
Price range
Good$5.83–$35.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.07avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad11,179.94avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, dog brush is a $6.3M/yr Amazon United States market (5.1M searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Jun–Jul. Verdict: Launch it — 71/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 400K–500K
- avg 12,500–15,000/product
- Revenue / yr
- $5.6M–$7.0M
- units × avg price
- Launch success
- 100%
- 6 of 6 new (360d)
- Conversion rate
- 8.8%
- Avg BSR
- #8
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 97%
- Out of stock
- 0.0%
- Avg brand age
- 37 months
- Avg seller age
- 145 days
Competition
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
31 rising
Sellers
61
Top-5 brand share
51%
Top 20: 90%
Top-5 click share
49%
Top 20: 87%
Open market
43%
- Swihauk14%
- SleekEZ13%
- Maxpower Planet9%
- Dipoo8%
- Docrok7%
- UGNEL6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +50.3% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 1.8×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 34 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Swihauk Self Cleaning Slicker Brush - Skin Friendly Deshedding Grooming Tool for Dogs & Cats Suitable for Shedding & Haired Pets with Pet Supplies Accessories Blue
Swihauk$14.884.6★13,077 rev
SleekEZ Dog Brush for Shedding | Patented Deshedding Dog Brush | Pet Hair Remover for Short Medium & Long Coats | Made in USA | 5 Inch
SleekEZ$19.924.6★35,196 rev
Dipoo Self Cleaning Shedding Brush - Skin Friendly Grooming Tool for Dogs Cats and Puppies Deshedding and Hair Removal for Long and Short Haired Pets Black
Dipoo$9.704.6★6,946 rev
Maxpower Planet Original Pet Grooming Rake - Double-Sided Deshedding Dematting Tool Undercoat Rake for Dogs & Cats Extra-Wide Dog Grooming Brush & Deshedder Comb for Long Hair Reduces Shedding 95%
Maxpower Planet$11.584.6★58,052 rev
Docrok Pet Grooming Combo - Blue Deshedding Brush with Metal Comb for Detangling and Dematting Long Matted Fur on Cats and Dogs
Docrok$15.744.6★11,251 rev
Newest
by launch date
Professional 3PCS Self Cleaning Slicker Brush & Pet Grooming Rake & Flea Comb for Dogs Cats and Horses | Double-Sided Dematting Comb & Skin Friendly Deshedding Grooming Tool | Pet Supplies (Blue)
Augwind$10.06900 rev
Dematting Comb for Dogs and Cats Undercoat Rake Pet Brush for Long Hair Deshedding Dog Brush Removes Tangles Knots and Loose Fur Grooming Tool for Thick Coats (Blue L)
ROVIA$9.77123 rev
Self Cleaning Shedding Brush - 5-in-1 Professional Pet Grooming Kit Skin Friendly Grooming Tool for Dogs Cats and Puppies Deshedding and Hair Removal for Long and Short Haired Pets Blue
AUSRKI$9.12322 rev
Pet Steam Brush for Dog & Cat - 3-in-1 Steam Grooming Brush for Shedding & Hair Removal - Self Cleaning Spray Comb with Mist for Long Haired Pets - Includes 1*Waterless Shampoo Blue.
LetsFeed$19.381,413 rev
Deshedding Dog Brush for Shedding Self Clean Cat Brush Deshedding & Grooming Tool for Long Haired and Short Haired Dogs Slicker Brushes for Dogs Skin-Friendly Retractable Bristles Easy to Clean
Pawradise$10.435,094 rev
Trending
90-day click momentumProfessional 3PCS Self Cleaning Slicker Brush & Pet Grooming Rake & Flea Comb for Dogs Cats and Horses | Double-Sided Dematting Comb & Skin Friendly Deshedding Grooming Tool | Pet Supplies (Blue)
Augwind$10.064.7★
Dematting Comb for Dogs and Cats Undercoat Rake Pet Brush for Long Hair Deshedding Dog Brush Removes Tangles Knots and Loose Fur Grooming Tool for Thick Coats (Blue L)
ROVIA$9.774.2★
3PCS Self Cleaning Slicker Brush & Pet Grooming Rake & Flea Comb for Dogs Cats and Horses | Double-Sided Dematting Comb & Skin Friendly Deshedding Grooming Tool | Premium Pet Supplies (Black)
Augwind$13.994.7★
Pat Your Pet Deshedding Dog Brush For Shedding Cat Brushes For Indoor Cats Double-Sided Cat Brush Deshedding & Grooming Tool For Long Haired And Short Haired Dogs Skin-Friendly
Pat Your Pet$13.144.6★
Deshedding Dog Brush for Shedding Self Clean Cat Brush Deshedding & Grooming Tool for Long Haired and Short Haired Dogs Slicker Brushes for Dogs Skin-Friendly Retractable Bristles Easy to Clean
Pawradise$10.434.5★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“easy hair removal”
“dog loves it”
“EXCELLENT PRODUCT”
“Convenient and easy”
“It cleans easily”
“very affordable”
“Exactly as advertised”
“feels softer”
“It seems very strong material”
“Perfect size for my puppy”
What buyers complain about
“Poor Performance”
“Regret buying it; The cheapest quality”
“Broke after one use”
“False advertising”
“Too big”
“Not worth the money”
“its hard to get through it”
“Didnt do much hair removal for me”
“not easy to clean”
“Not as sharp as I would have liked”
Top return reasons
Common questions
- Is dog brush profitable to sell on Amazon United States?
- The niche generates $6.3M/yr across 34 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +50.3%. Flapen's verdict: Launch it (71/100).
- How competitive is the dog brush niche?
- 31 brands and 61 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in dog brush?
- Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Durability. The return rate is 1.5%.
- When does demand for dog brush peak?
- Demand peaks in Jun–Jul; the busiest month runs 1.8× the quietest.
- What does it cost to enter the dog brush niche?
- Listings span $5.83–$35.70; the average listing price is $14.07 (sweet spot $15–$100). The average incumbent carries 11,180 reviews — the moat a new listing must climb.
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