Cat Scratch Pad

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

+17.0%

Conversion, latest week

5.4%

Market size, estimated

$1.5Ma year

Peak month

July1.9× the quietest month

Top search term

cardboard cat scratcher365K searches a year

Listings sell for $19.49 on average, from $7.03 to $35.58. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At $19.49 that is $24K to $29K a year per listing.

Average price

$19.49inside the $15 to $100 sweet spot

Price range

$7.03–$35.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

1,250–1,500

Revenue per listing a year

$24K–$29K

Returns

0.9%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #63 within Beds & Furniture. It carries 3,277 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

0.1%

Average rank

#63in Beds & Furniture

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

3,277per listing

Listings tracked

54

9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

7Amazon's first-year sales bar

Average brand age

29 months