Is cat scratch pad profitable to sell on Amazon United States?

The niche generates $1.5M/yr across 54 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is +17.0%. Flapen's verdict: Launch it (72/100).

How competitive is the cat scratch pad niche?

38 brands and 42 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 39% of demand.

What do buyers complain about in cat scratch pad?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 0.9%.

When does demand for cat scratch pad peak?

Demand peaks in Jul–Aug–Oct; the busiest month runs 1.9× the quietest.

What does it cost to enter the cat scratch pad niche?

Listings span $7.03–$35.58; the average listing price is $19.49 (sweet spot $15–$100). The average incumbent carries 3,277 reviews — the moat a new listing must climb.

cat scratch pad

Launch it

A $1.5M/yr market growing +17.0% this quarter with returns at 0.9% — clears our launch bar.

Brand share

Incredible39%

top-5 brand share — no brand owns this niche

Returns

Incredible0.9%

return rate — above 6% kills the launch gate

Competition

Great28%

top-5 click share — an open shelf

Market size

Great$1.5M

$1.5M/yr · 1.4M searches

Avg price

Great$19.49

avg listing price — sweet spot $15–$100

Price range

Good$7.03–$35.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Growth

Okay+17.0%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,277.15

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, cat scratch pad is a $1.5M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Jul–Aug–Oct. Verdict: Launch it — 72/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

cat scratch pad market data

Units sold / yr: 80K–100K; avg 1,250–1,500/product
Revenue / yr: $1.6M–$1.9M; units × avg price
Launch success: 78%; 7 of 9 new (360d)
Conversion rate: 5.4%
Avg BSR: #63
Page quality: 0%
Prime: 100%
Sponsored: 98%
Out of stock: 0.1%
Avg brand age: 29 months
Avg seller age: 168 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

38 falling

Sellers

Top-5 brand share

39%

Top 20: 85%

Top-5 click share

28%

Top 20: 69%

Open market

55%

TIMHAKA9%
FUKUMARU9%
Conlun8%
Amazon Basics7%
EHEYCIGA6%
ZOMISIA6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +17.0% search growth over the last 90 days.

Peak months: Jul, Aug, Oct · busiest ÷ quietest = 1.9×

Open Trend

Top cat scratch pad search terms

cardboard cat scratcher365K/yr +9.9%6.8% conv.
cat scratcher bed148K/yr +45.3%2.5% conv.
cat cardboard scratcher101K/yr +12.4%7.7% conv.
cat scratcher cardboard116K/yr -6.5%5.8% conv.
cat scratcher couch71K/yr +39.8%1.7% conv.
cat scratching mat50K/yr +39.6%3.1% conv.
cat scratch box62K/yr +7.4%5.0% conv.
scratch pad61K/yr -5.2%5.2% conv.
cat scratch bed50K/yr +23.4%3.1% conv.
cat scratch mat51K/yr +12.3%3.6% conv.

All search terms

Top cat scratch pad products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 54 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TIMHAKA Cat Scratching Board Corrugate Cat Scratcher for Indoor Cats with Catnip Cat Scratch Pad with Premium Scratch Textures Design Cardboard Cat Scratcher with Double-Sided Usability (Pack of 2)

TIMHAKA$10.114.5★4,668 rev

ZOMISIA 26 Cardboard Cat Scratcher Bed - Large Scratcher Couch for Indoor Cats Orthopedic Scratching Board Lounger Scratching Couch with Bells

ZOMISIA$22.704.7★406 rev

miwoowim 3-Piece Cat Scratcher Set Oval Bowl Nest for Indoor Cats

miwoowim$25.004.7★862 rev

8 Packs in 1 Cat Scratch Pad Cat Scratcher Cardboard Reversible Durable Recyclable Cardboard Premium Scratch Suitable for Cats to Rest Grind Claws and Play

Catinarla$20.154.5★2,160 rev

EHEYCIGA Cardboard Cat Scratcher for Indoor Cats 26.8 Inch L Shaped Vertical Cat Scratching Board with Ball Cat Toy Large Cat Scratcher Pad Brown

EHEYCIGA$19.724.5★3,201 rev

Newest

by launch date

MUCAOL Cat Scratch Puzzle Enrichment Box Cat Nail File Enrichment Box No Assembly Required Built-in Sandpaper Trims Your pets Claws as They Play(Burlywood Color)

MUCAOL$29.1468 rev

6mo ago

Petinstinct Cat Scratcher Mat 23.6x 15.7 Natural Sisal Cat Scratch Mat with Hook and Loop Tape Horizontal Scratching Rug Pad for Indoor Cats Furniture Protector Floor Carpet Wall Pad M Beige

Petinstinct$10.0162 rev

6mo ago

Cat Scratch Puzzle Enrichment Box Wooden Cat Nail File Box Stress Free Alternative to Grinders Maze Toy Box for Indoor Cats Scratching with Sandpaper & 3 Bell Balls

Generic$27.0352 rev

7mo ago

Markarbarka 27 Inch Cat Couch Scratcher Large Cardboard Box with Durable Scratch Pad for Cats Comfortable Cat Scratching Sofa & Cozy Nest with Reversible Scratchers

Markarbarka$23.64177 rev

8mo ago

Amazon Basics Cat Scratching Post Cat Scratch Pad for Indoor Cats with Catnip Single Layer with Curve 16.5 x 8.1 x 1.6 in 2-Pack

Amazon Basics$9.28477 rev

8mo ago

What buyers say about cat scratch pad

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly36%

“My Cats Approved”

Value For Money9%

“Great Deal”

Scratch Resistance8%

“No scratching”

Quality-Overall7%

“Amazing quality”

Size-Overall6%

“Accurate size”

Durability5%

“Durable material”

Strength4%

“The construction is nice and sturdy”

Assembly/Installation4%

“Easy assembly”

Fun/Entertainment Experience3%

“Fun times”

Advertised Vs Actual Product2%

“As Advertised”

What buyers complain about

Size-Overall25%

“Extremely small”

Durability9%

“Broke within a week”

Quality-Overall7%

“Cheap quality”

Value For Money6%

“The price is lower”

Assembly/Installation6%

“Difficult to put together”

Thickness5%

“Not that thick”

Strength4%

“Not sturdy”

Ease Of Cleaning3%

“Not an easy clean if that happens”

Adhesion/Stickiness2%

“Adhesive sucks”

Advertised Vs Actual Product2%

“Not as advertised”

Top return reasons

Size-Overall43%

Defective Material/Parts9%

Assembly/Installation8%

Advertised Vs Actual Product8%

Material Quality6%

Value For Money4%

Quality-Overall3%

Adhesion/Stickiness3%

Strength2%

Functionality-Overall2%

Common questions

Is cat scratch pad profitable to sell on Amazon United States?: The niche generates $1.5M/yr across 54 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is +17.0%. Flapen's verdict: Launch it (72/100).
How competitive is the cat scratch pad niche?: 38 brands and 42 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 39% of demand.
What do buyers complain about in cat scratch pad?: Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 0.9%.
When does demand for cat scratch pad peak?: Demand peaks in Jul–Aug–Oct; the busiest month runs 1.9× the quietest.
What does it cost to enter the cat scratch pad niche?: Listings span $7.03–$35.58; the average listing price is $19.49 (sweet spot $15–$100). The average incumbent carries 3,277 reviews — the moat a new listing must climb.