cat deterrent indoor
Worth a lookShows beatable incumbent ratings (3.4★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Market size
Incredible$2.4M$2.4M/yr · 1.1M searches
Avg price
Great$21.32avg listing price — sweet spot $15–$100
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Price range
Great$8.14–$59.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,902.6avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, cat deterrent indoor is a $2.4M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 70/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 100K–125K
- avg 4,000–5,000/product
- Revenue / yr
- $2.1M–$2.7M
- units × avg price
- Launch success
- 50%
- 10 of 20 new (360d)
- Conversion rate
- 10.1%
- Avg BSR
- #233
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 24.7%
- Avg brand age
- 42 months
- Avg seller age
- 161 days
Competition
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
39
Top-5 brand share
68%
Top 20: 99%
Top-5 click share
51%
Top 20: 82%
Open market
27%
- Nature's Miracle43%
- LONPAL8%
- SINROBO6%
- Reatoy6%
- Bodhi Dog5%
- Anowbo5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.5×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 35 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Natures Miracle Advanced Platinum No More Spraying 24 Ounces Helps Discourage Repetitive Cat Spraying
Nature's Miracle$12.674.1★2,588 rev
Natures Miracle Advanced Platinum Cat Scratch Deterrent Spray 8 Ounces Discourages Destructive Scratching
Nature's Miracle$8.853.7★4,505 rev
Natures Miracle Advanced Platinum Cat Pet Block Repellent Spray 8 Ounces Indoor Training Aid for Cats
Nature's Miracle$8.143.6★2,701 rev
reatoy Cat Deterrent Spray Cat Deterrent for Furniture Protection Pee Spraying Excessive Scratching & Chewing Everywhere Cat Repellent Indoor and Outdoor Pet-Safe Formula 5.07 Fl Oz
Reatoy$20.004.5★175 rev
Anowbo Cat Deterrent Spray - Cat Deterrent for Furniture Protection Pee Spraying Excessive Chewing & Scratching Everywhere - Use Indoor and Outdoor Pet-Safe Formula 150 ML
Anowbo$20.153.8★46 rev
Newest
by launch date
TPBEHMZ Cat Deterrent Spray 2 Pack Natural Non-Toxic Plant Based Anti-Scratch & Anti-Marking Spray for Cats & Kittens Orange Scent Pet Training Aid Safe for Pet
TPBEHMZ$22.2622 rev
LONPAL Advanced Cat Deterrent Spray (Green M)
LONPAL$12.8220 rev
SINROBO Cat Spray - Natural Safe Cat Spray for Furniture Protection Effective Indoor & Outdoor Training Aid to Stop Pee Spraying Chewing & Scratching
SINROBO$16.0623 rev
diloqio Motion Activated Pet Deterrent Spray System for Cats & Dogs Odorless Pet Deterrent Senses Pets Up to 6 Feet Away Friendly & Safe
diloqio$59.52101 rev
KTSAY dsadasda
KTSAY$17.1025 rev
Trending
90-day click momentumTPBEHMZ Cat Deterrent Spray 2 Pack Natural Non-Toxic Plant Based Anti-Scratch & Anti-Marking Spray for Cats & Kittens Orange Scent Pet Training Aid Safe for Pet
TPBEHMZ$22.262.8★
LONPAL Cat Deterrent Spray
LONPAL$9.893.0★
LONPAL Advanced Cat Deterrent Spray (Green M)
LONPAL$12.822.3★
LONPAL Cat Spray
LONPAL$9.962.2★
Cat Deterrent Spray 2 Pack Natural Non-Toxic Plant Based Anti-Scratch & Anti-Marking Spray for Cats & Kittens Orange Scent Pet Training Aid Safe for Pets Indoor Outdoor Furniture Protector
TPBEHMZ$22.802.9★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Keeps odor down”
“Reliable product”
“As Advertised”
“Cleans well”
“Ease of use”
“Money well spent”
“The spray is consistent”
“works well with my cats”
“They are sturdy”
“EBPP Stop the Scratch works great”
What buyers complain about
“Does not work very well”
“Unpleasant Smell”
“and not inexpensive”
“Spray doesnt work”
“it was just leaking everywhere”
“The pumps are also very low quality”
“Break to easily”
“False Advertising”
“Way too sticky”
“not the best cleaner”
Top return reasons
Common questions
- Is cat deterrent indoor profitable to sell on Amazon United States?
- The niche generates $2.4M/yr across 35 tracked products. 10 of 20 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Worth a look (70/100).
- How competitive is the cat deterrent indoor niche?
- 21 brands and 39 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in cat deterrent indoor?
- Top complaints mined from reviews: Functionality-Overall, Smell, Value For Money. The return rate is 0.8%.
- When does demand for cat deterrent indoor peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.5× the quietest.
- What does it cost to enter the cat deterrent indoor niche?
- Listings span $8.14–$59.52; the average listing price is $21.32 (sweet spot $15–$100). The average incumbent carries 5,903 reviews — the moat a new listing must climb.
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