Cat Couch Scratcher
PassCat Couch Scratcher scores 69 out of 100, a Pass. Shoppers spend an estimated $283K a year here, search demand grew +37.8% this quarter, and an estimated 1.4% of orders come back.
- Flapen Score
- 69 / 100Top 2% of 3,978 Pet Supplies niches · +18 vs the category median of 5169
- Market size
- $283K/yr449K searches / yr
- 90-day growth
- +37.8%search demand this quarter
- Competition
- 33%top-5 click share · 45 brands · 51 sellers
Flapen Score
Cat Couch Scratcher against its category
The dotted line is the Pet Supplies average. Past it, Cat Couch Scratcher is stronger. Inside it, weaker.
Market
The Cat Couch Scratcher market on Amazon at a glance
Shoppers on Amazon United States searched for Cat Couch Scratcher 449K times last year and spent an estimated $283K. The top 5 brands take 41% of clicks. Flapen scores it 69 out of 100, a Pass.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 449K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +37.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $283K a year.
- Searches, last 12 months
- 449K
- Growth, 90 days vs prior 90
- +37.8%
- Conversion, latest week
- 2.2%
- Market size, estimated
- $283Ka year
- Peak month
- June1.6× the quietest month
- Top search term
- cat couch scratcher64K searches a year
02 · Price
A sale here is worth $28.53.
Listings sell for $28.53 on average, from $9.86 to $87.18. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $28.53 that is $3K to $7K a year per listing.
- Average price
- $28.53inside the $15 to $100 sweet spot
- Price range
- $9.86–$87.18
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #131 within Beds & Furniture. It carries 1,354 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #131in Beds & Furniture
- Average rating
- 4.32 starsAmazon United States average 4.42 stars
- Average reviews
- 1,354per listing
- Listings tracked
- 63
04 · Newcomers
12 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 17
- Successful launches
- 12Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Cat Couch Scratcher products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
45 falling
Sellers
51
Top-5 brand share
41%
Top 20: 83%
Top-5 click share
33%
Top 20: 69%
Open market
53%
- Brand 111%
- Brand 29%
- Brand 38%
- Brand 47%
- Brand 57%
- Brand 65%
Demand
Cat Couch Scratcher search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Cat Couch Scratcher search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cat couch scratcher64K/yr
- cat scratcher for couch38K/yr
- couch cat scratcher40K/yr
- cat scratcher sofa34K/yr
- cardboard cat bed31K/yr
- cat scratch couch29K/yr
- cat sofa scratcher16K/yr
- cat scratching couch18K/yr
- couch scratching post16K/yr
- cat scratching post for couch11K/yr
Reviews and returns
What reviews say buyers love and hate about Cat Couch Scratcher
We read the reviews and the return reasons for every product selling here.
“Doesn't stick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Couch Scratcher questions
Answered from the same tracked data.