Cat Collar

Shoppers searched for this 7.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.

Searches, last 12 months

7.6M

Growth, 90 days vs prior 90

+12.9%

Conversion, latest week

2.7%

Market size, estimated

$2.1Ma year

Peak month

July1.3× the quietest month

Top search term

cat collar3.4M searches a year

Listings sell for $10.11 on average, from $3.83 to $54.53. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 2,000 to 2,500 of them. At $10.11 that is $20K to $25K a year per listing.

Average price

$10.11under the $15 to $100 sweet spot

Price range

$3.83–$54.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

2,000–2,500

Revenue per listing a year

$20K–$25K

Returns

1.8%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #52 within Collars, Harnesses & Leashes. It carries 5,518 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

88%

Out of stock, average day

0.2%

Average rank

#52in Collars, Harnesses & Leashes

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

5,518per listing

Listings tracked

80

11 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

6Amazon's first-year sales bar

Average brand age

40 months