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Cat Brush

Pass

Cat Brush scores 65 out of 100, a Pass. Shoppers spend an estimated $4.4M a year here, search demand grew +29.0% this quarter, and an estimated 1.7% of orders come back.

Filters No Dominant Brand
Flapen Score
65
65 / 100Top 5% of 3,978 Pet Supplies niches · +14 vs the category median of 51
Market size
$4.4M/yr3.5M searches / yr
90-day growth
+29.0%search demand this quarter
Competition
59%top-5 click share · 25 brands · 59 sellers

Flapen Score

Cat Brush against its category

The dotted line is the Pet Supplies average. Past it, Cat Brush is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Cat Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Cat Brush 3.5M times last year and spent an estimated $4.4M. The top 5 brands take 60% of clicks. Demand peaks in Jun–Jul. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.4M a year.

Searches, last 12 months
3.5M
Growth, 90 days vs prior 90
+29.0%
Conversion, latest week
9.8%
Market size, estimated
$4.4Ma year
Peak month
July1.8× the quietest month
Top search term
cat brush1.5M searches a year

02 · Price

A sale here is worth $12.84.

Listings sell for $12.84 on average, from $5.74 to $31.34. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 15,000 to 20,000 of them. At $12.84 that is $193K to $257K a year per listing.

Average price
$12.84under the $15 to $100 sweet spot
Price range
$5.74–$31.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
15,000–20,000
Revenue per listing a year
$193K–$257K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Grooming. It carries 12,864 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#8in Grooming
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
12,864per listing
Listings tracked
26

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
33 months

Products

Top Cat Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 rising

Sellers

59

Top-5 brand share

60%

Top 20: 95%

Top-5 click share

59%

Top 20: 94%

Open market

33%

  • Brand 119%
  • Brand 216%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Demand

Cat Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KPrime Day '25SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.8×

Search terms

Top Cat Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat brush1.5M/yr
  • cat brushes for indoor cats519K/yr
  • cat brush for shedding264K/yr
  • cat hair brush241K/yr
  • cat deshedding brush125K/yr
  • deshedding brush for cats122K/yr
  • cat grooming brush95K/yr
  • cat brush for long haired cats101K/yr
  • cat shedding brush72K/yr
  • slicker brush for cats59K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Brush

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Hair Removal”
16%of negative reviews mention “Functionality-Overall”
1.7%of orders come back
“Poor Performance”
A buyer, on “Functionality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Pet Supplies niches

FAQ

Common Cat Brush questions

Answered from the same tracked data.