cat brush
Launch itA $4.4M/yr market growing +29.0% this quarter with returns at 1.7% — clears our launch bar.
Market size
Incredible$4.4M$4.4M/yr · 3.5M searches
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 6% kills the launch gate
Brand share
Great60%top-5 brand share — no brand owns this niche
Price range
Good$5.74–$31.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.84avg listing price — sweet spot $15–$100
Growth
Good+29.0%90-day search growth — must beat 0% to launch
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad12,864.35avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, cat brush is a $4.4M/yr Amazon United States market (3.5M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jun–Jul. Verdict: Launch it — 65/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 300K–400K
- avg 15,000–20,000/product
- Revenue / yr
- $3.9M–$5.1M
- units × avg price
- Launch success
- —
- 3 of 3 new (360d)
- Conversion rate
- 9.8%
- Avg BSR
- #8
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 0.0%
- Avg brand age
- 33 months
- Avg seller age
- 147 days
Competition
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
25 rising
Sellers
59
Top-5 brand share
60%
Top 20: 95%
Top-5 click share
59%
Top 20: 94%
Open market
33%
- Aumuca19%
- Swihauk16%
- YiEFUR9%
- Dipoo8%
- Depets8%
- SleekEZ7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +29.0% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 1.8×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aumuca Cat Brush for Shedding Cat Brushes for Indoor Cats Cat Brush for Long or Short Haired Cats Cat Grooming Brush Cat Comb for Kitten Rabbit Massage Removes Loose Fur
Aumuca$14.594.4★37,179 rev
Swihauk Self Cleaning Slicker Brush - Skin Friendly Deshedding Grooming Tool for Dogs & Cats Suitable for Shedding & Haired Pets with Pet Supplies Accessories Blue
Swihauk$14.884.6★13,077 rev
Cat Hair Brush Cat Brush for Shedding Soft Silicone Self Cleaning Brushes for Short and Long Haired Cats for Grooming and Shedding
YiEFUR$8.504.5★5,643 rev
Dipoo Self Cleaning Shedding Brush - Skin Friendly Grooming Tool for Dogs Cats and Puppies Deshedding and Hair Removal for Long and Short Haired Pets Black
Dipoo$9.704.6★6,946 rev
Depets Self Cleaning Slicker Brush Dog Cat Bunny Pet Grooming Shedding Brush - Easy to Remove Loose Undercoat Pet Massaging Tool Suitable for Pets with Long or Short Hair
Depets$7.394.5★22,108 rev
Newest
by launch date
3PCS Cat Grooming Supplies Cat Brush & Nail Clipper/Trimmer & Flea Comb for Shedding Indoor Cats Essentials Stuff Accessories (Black)
Comotech$9.761,487 rev
Pet Steam Brush for Dog & Cat - 3-in-1 Steam Grooming Brush for Shedding & Hair Removal - Self Cleaning Spray Comb with Mist for Long Haired Pets - Includes 1*Waterless Shampoo Blue.
LetsFeed$19.381,413 rev
Pat Your Pet Deshedding Dog Brush For Shedding Cat Brushes For Indoor Cats Double-Sided Cat Brush Deshedding & Grooming Tool For Long Haired And Short Haired Dogs Skin-Friendly
Pat Your Pet$13.1442,449 rev
JRKOETY Cat Brush Self Cleaning Ergonomic Handle Slicker Cat Brush with Release Button Tool Suitable for Cats and Dogs Pet Hair Cleaner Easy to Remove Loose Undercoat
JRKOETY$5.74545 rev
Cat Steam Brush Brushes for Indoor Cats with Release Button Dual Speed Spray USB Rechargeable Grooming Supplies Cat Brush for Shedding Suitable for All Long-haired and Short-haired Pets
FEELNEEDY$15.002,451 rev
Trending
90-day click momentumPat Your Pet Deshedding Dog Brush For Shedding Cat Brushes For Indoor Cats Double-Sided Cat Brush Deshedding & Grooming Tool For Long Haired And Short Haired Dogs Skin-Friendly
Pat Your Pet$13.144.6★
3PCS Cat Grooming Supplies Cat Brush & Nail Clipper/Trimmer & Flea Comb for Shedding Indoor Cats Essentials Stuff Accessories (Black)
Comotech$9.764.5★
aumuca Dog & Cat Deshedding Brush Pet Grooming Brush & Undercoat Rake for Long or Short Hair Dematting Comb for Dogs Cats Matted Fur Kitten Puppy Rabbit Horse
Aumuca$19.634.7★
EasyGroomer Deshedding Brush for Dogs & Cats Undercoat Grooming Tool for Short & Long Hair Removes Loose Fur & Dirt Reduces Shedding for Small & Large Pets Purple
EquiGroomer$20.684.5★
NVNAN Pet Hair Removal Glove for Dogs & Cats 2-in-1 Deshedding Brush & Massage Mitt - Grooming Gloves for Shedding Control Bathing and Washing Safe for Short/Long Hair Pets 2-Pack (Blue)
NVNAN$11.074.1★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great hair removal”
“Cats Love it”
“pretty easy to wash”
“Easy to handle”
“EXCELLENT PRODUCT”
“very affordable”
“Better than I expected”
“It's very soft”
“more comfortable”
“they are the perfect length”
What buyers complain about
“Poor Performance”
“Doesn't Last”
“This is a product of substandard quality”
“Too BIG”
“False advertising”
“its hard to get through it”
“Does not remove hair”
“could be a little cheaper for what it is”
“not easy to clean”
“Too stiff”
Top return reasons
Common questions
- Is cat brush profitable to sell on Amazon United States?
- The niche generates $4.4M/yr across 26 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +29.0%. Flapen's verdict: Launch it (65/100).
- How competitive is the cat brush niche?
- 25 brands and 59 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in cat brush?
- Top complaints mined from reviews: Functionality-Overall, Durability, Quality-Overall. The return rate is 1.7%.
- When does demand for cat brush peak?
- Demand peaks in Jun–Jul; the busiest month runs 1.8× the quietest.
- What does it cost to enter the cat brush niche?
- Listings span $5.74–$31.34; the average listing price is $12.84 (sweet spot $15–$100). The average incumbent carries 12,864 reviews — the moat a new listing must climb.
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