cat broth
Launch itA $1.5M/yr market growing +4.6% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Market size
Great$1.5M$1.5M/yr · 775K searches
Avg price
Great$16.36avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,124.63avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.82–$29.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Growth
Okay+4.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, cat broth is a $1.5M/yr Amazon United States market (775K searches/yr). The top 5 brands hold 77% of demand. Verdict: Launch it — 67/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
cat broth market data
- Units sold / yr
- 100K–125K
- avg 3,000–4,000/product
- Revenue / yr
- $1.6M–$2.0M
- units × avg price
- Launch success
- —
- 2 of 2 new (360d)
- Conversion rate
- 12.0%
- Avg BSR
- #135
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 0.0%
- Avg brand age
- 67 months
- Avg seller age
- 129 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
51
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
46%
Top 20: 89%
Open market
17%
- Fancy Feast39%
- Caru13%
- Made by Nacho10%
- INABA9%
- Solid Gold7%
- Applaws6%
- Open — no brand owns it (8 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top cat broth search terms
- cat broth154K/yr
- bone broth for cats109K/yr
- broth for cats78K/yr
- fancy feast broths67K/yr
- fancy feast broths for cats51K/yr
- cat bone broth44K/yr
- cat broths for indoor cats37K/yr
- cat food broth40K/yr
- fancy feast broth32K/yr
- chicken broth for cats29K/yr
Top cat broth products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 30 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Purina Fancy Feast Lickable Wet Cat Food Broth Complement Classics Collection Variety Pack - (Pack of 12) 1.4 oz. Pouches
Fancy Feast$12.564.6★7,623 rev
Purina Fancy Feast Lickable Broth Topper Complement Creamy Wet Cat Food Variety Pack - (Pack of 12) 1.4 oz. Pouches
Fancy Feast$12.964.7★2,386 rev
Caru - Daily Dish Chicken Bone Broth - Meal Topper for Dogs & Cats - Supports Overall Pet Health - Pour-Over Broth for Wet/Dry Food - Human Grade Ingredients - Non-GMO - Made in USA - 17.6 oz - 1 Pack
Caru$4.823.7★3,380 rev
Applaws Bone Broth Fish & Chicken Variety 12-Pack Lickable Wet Cat Food Topper High Protein Limited Ingredient Grain Free No Artificial Additives (12 x 3 oz Resealable Spout Pouches)
Applaws$12.184.6★193 rev
INABA Churu Broth for Cats Side Dish Pouch 1.4 Ounces per Pouch 12 Pouches Chicken & Seafood Variety
INABA$13.014.7★715 rev
Newest
by launch date
Instinct Bone Broth Meal Topper for Cats Human Grade - Cage-Free Chicken 16 oz. Pouch
Instinct$9.3517 rev
Made by Nacho Bone Broth Cat Food Topper for Hydration and Picky Eaters - Add Protein and Flavor to Your Dry Cat Food Supports Optimal Nutrition Digestion Skin & Coat 11 oz. Turkey
Made by Nacho$6.80152 rev
Made by Nacho Bone Broth Cat Food Topper for Hydration and Picky Eaters - Add Protein and Flavor to Your Dry Cat Food Supports Optimal Nutrition Digestion Skin & Coat 11 oz. Chicken
Made by Nacho$6.26165 rev
Made by Nacho Bone Broth Cat Food Topper for Hydration and Picky Eaters - Add Protein and Flavor to Your Dry Cat Food 11 oz. (Pack of 4) Variety Pack
Made by Nacho$26.8861 rev
Made by Nacho Bone Broth Cat Food Topper for Hydration and Picky Eaters - Add Protein and Flavor to Your Dry Cat Food Supports Optimal Nutrition Digestion Skin & Coat 11 oz. (Pack of 4) Chicken
Made by Nacho$26.29165 rev
Trending
90-day click momentumInstinct Bone Broth Meal Topper for Cats Human Grade - Cage-Free Chicken 16 oz. Pouch
Instinct$9.354.2★
Made by Nacho Bone & Joint Support Meal Topper Cage-Free Chicken Puree with Bone Broth Cat Food Topper Hydration and Flavor Immune Support 1.4 oz Each 18 Count
Made by Nacho$23.504.7★
Made by Nacho Bone Broth Cat Food Topper for Hydration and Picky Eaters - Add Protein and Flavor to Your Dry Cat Food Supports Optimal Nutrition Digestion Skin & Coat 11 oz. Chicken
Made by Nacho$6.263.9★
INABA Churu Broth for Cats Creamy Pure Side Dish Pouch 1.05 oz Pouches 15 Pouches Total Chicken Variety
INABA$12.804.4★
INABA Churu Broth for Cats Side Dish Pouch 1.4 Ounces per Pouch 12 Pouches Chicken and Tuna Variety
INABA$13.024.4★
What buyers say about cat broth
What buyers praise and complain about, mined from review topics.What buyers love
“Cats Love It”
“I love the taste”
“Keeps cats hydrated”
“Good quality”
“What I like the most is the good variety of flavors”
“it is very affordable”
“Easy to open”
“I love that it doesnt smell horrible”
“Works as advertised great for my cat”
“Not sure what in this food did it since it's pretty simple and clean ingredients”
What buyers complain about
“Little expensive”
“It smells not that pleasant”
“diarrhea”
“because apparently chicken is far too boring for their taste pallets”
“No added ingredients that disagree with my Dogs”
“had a really hard time eating”
“its difficult to get all of the food out”
“the dry food is just terrible horrible ingredients”
“My kittens did not like the chicken nacho bone broth flavor”
“Small”
Top return reasons
Common questions
- Is cat broth profitable to sell on Amazon United States?
- The niche generates $1.5M/yr across 30 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.6%. Flapen's verdict: Launch it (67/100).
- How competitive is the cat broth niche?
- 14 brands and 51 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in cat broth?
- Top complaints mined from reviews: Value For Money, Smell, Indigestion. The return rate is 0.0%.
- When does demand for cat broth peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the cat broth niche?
- Listings span $4.82–$29.26; the average listing price is $16.36 (sweet spot $15–$100). The average incumbent carries 1,125 reviews — the moat a new listing must climb.