Is Cat Broth profitable to sell on Amazon United States?

Flapen scores Cat Broth 67 out of 100 on Amazon United States, a Pass. Shoppers spend $1.5M a year across 30 tracked products. 2 of the 2 products launched in the last year cleared the first-year sales bar. Search demand grew +4.6% in the last 90 days.

How competitive is the Cat Broth niche on Amazon United States?

14 brands and 51 sellers compete in Cat Broth on Amazon United States. The top 5 Cat Broth products take 46% of clicks, and the top 5 brands take 77%.

What do buyers complain about in Cat Broth?

Cat Broth buyers on Amazon United States complain most about Value For Money, Smell, and Indigestion. An estimated 0.0% of orders come back.

When does demand for Cat Broth peak?

Search demand for Cat Broth on Amazon United States is steady all year. The busiest month runs 1.4× the quietest.

What does it cost to enter the Cat Broth niche?

Cat Broth sells for $16.36 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $4.82 to $29.26. The average product has 1,125 reviews, the count a new listing must catch up to.

Cat Broth

Pass

Cat Broth scores 67 out of 100, a Pass. Shoppers spend an estimated $1.5M a year here, search demand grew +4.6% this quarter, and an estimated 0.0% of orders come back.

Flapen Score: 67
67 / 100Top 3% of 3,978 Pet Supplies niches · +16 vs the category median of 51
Market size: $1.5M/yr775K searches / yr
90-day growth: +4.6%search demand this quarter
Competition: 46%top-5 click share · 14 brands · 51 sellers

Flapen Score

Cat Broth against its category

The dotted line is the Pet Supplies average. Past it, Cat Broth is stronger. Inside it, weaker.

67Pass

This niche Category average

See the method

Market

The Cat Broth market on Amazon at a glance

Shoppers on Amazon United States searched for Cat Broth 775K times last year and spent an estimated $1.5M. The top 5 brands take 77% of clicks. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 12.0% of those searches ended in a purchase.

Shoppers searched for this 775K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months: 775K
Growth, 90 days vs prior 90: +4.6%
Conversion, latest week: 12.0%
Market size, estimated: $1.5Ma year
Peak month: January1.4× the quietest month
Top search term: cat broth154K searches a year

02 · Price

A sale here is worth $16.36.

Listings sell for $16.36 on average, from $4.82 to $29.26. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At $16.36 that is $49K to $65K a year per listing.

Average price: $16.36inside the $15 to $100 sweet spot
Price range: $4.82–$29.26
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 100K–125K
Units per listing a year: 3,000–4,000
Revenue per listing a year: $49K–$65K
Returns: 0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #135 within Food. It carries 1,125 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings: 70%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #135in Food
Average rating: 4.38 starsAmazon United States average 4.42 stars
Average reviews: 1,125per listing
Listings tracked: 30

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months: 2
Successful launches: 2Amazon's first-year sales bar
Average brand age: 67 months

Products

Top Cat Broth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

46%

Top 20: 89%

Open market

17%

Brand 139%
Brand 213%
Brand 310%
Brand 49%
Brand 57%
Brand 66%
Open — no brand owns it (8 brands, 17%)

Demand

Cat Broth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Cat Broth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

cat broth154K/yr +8.8%9.0% conv.
bone broth for cats109K/yr -5.9%5.3% conv.
broth for cats78K/yr +5.4%6.0% conv.
fancy feast broths67K/yr -4.6%20.0% conv.
fancy feast broths for cats51K/yr +3.0%20.7% conv.
cat bone broth44K/yr +13.7%5.6% conv.
cat broths for indoor cats37K/yr +11.5%7.5% conv.
cat food broth40K/yr +13.2%5.8% conv.
fancy feast broth32K/yr -1.1%19.8% conv.
chicken broth for cats29K/yr -1.4%7.1% conv.

Reviews and returns

What reviews say buyers love and hate about Cat Broth

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Pet Friendly”

23%of negative reviews mention “Value For Money”

<0.1%of orders come back, a rate Amazon rounds to zero

“Little expensive”

A buyer, on “Value For Money”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Cat Broth questions

Answered from the same tracked data.

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