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Bug House

Pass

Bug House scores 70 out of 100, a Pass. Shoppers spend an estimated $293K a year here, search demand grew +72.8% this quarter, and an estimated 1.3% of orders come back.

Flapen Score
70
70 / 100
Top 2% of 3,978 Pet Supplies niches · +19 vs the category median of 51
Market size
$293K/yr312K searches / yr
90-day growth
+72.8%search demand this quarter
Competition
44%top-5 click share · 32 brands · 60 sellers

Flapen Score

Bug House against its category

The dotted line is the Pet Supplies average. Past it, Bug House is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bug House market on Amazon at a glance

Shoppers on Amazon United States searched for Bug House 312K times last year and spent an estimated $293K. The top 5 brands take 50% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 70 out of 100, a Pass.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 312K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +72.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $293K a year.

Searches, last 12 months
312K
Growth, 90 days vs prior 90
+72.8%
Conversion, latest week
4.9%
Market size, estimated
$293Ka year
Peak month
May4.7× the quietest month
Top search term
bug hotel35K searches a year

02 · Price

A sale here is worth $18.96.

Listings sell for $18.96 on average, from $9.09 to $37.71. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $18.96 that is $5K to $9K a year per listing.

Average price
$18.96inside the $15 to $100 sweet spot
Price range
$9.09–$37.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #172 within Reptiles & Amphibians. It carries 1,110 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
98%
Out of stock, average day
4.7%
Average rank
#172in Reptiles & Amphibians
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
1,110per listing
Listings tracked
40

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
38 months

Products

Top Bug House products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

32 falling

Sellers

60

Top-5 brand share

50%

Top 20: 89%

Top-5 click share

44%

Top 20: 80%

Open market

44%

  • Brand 113%
  • Brand 212%
  • Brand 311%
  • Brand 49%
  • Brand 56%
  • Brand 66%

Demand

Bug House search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.7×

Search terms

Top Bug House search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bug hotel35K/yr
  • bug house31K/yr
  • bug cage27K/yr
  • bug house for kids21K/yr
  • bug habitat25K/yr
  • bug container23K/yr
  • bug box23K/yr
  • bug container for kids11K/yr
  • bug boxes for kids11K/yr
  • bug habitats for kids14K/yr

Reviews and returns

What reviews say buyers love and hate about Bug House

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Fun/Entertainment Experience”
16%of negative reviews mention “Size-Overall”
1.3%of orders come back
“Pole way too short”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Bug House questions

Answered from the same tracked data.