Bug House
PassBug House scores 70 out of 100, a Pass. Shoppers spend an estimated $293K a year here, search demand grew +72.8% this quarter, and an estimated 1.3% of orders come back.
- Flapen Score
- 70 / 100Top 2% of 3,978 Pet Supplies niches · +19 vs the category median of 5170
- Market size
- $293K/yr312K searches / yr
- 90-day growth
- +72.8%search demand this quarter
- Competition
- 44%top-5 click share · 32 brands · 60 sellers
Flapen Score
Bug House against its category
The dotted line is the Pet Supplies average. Past it, Bug House is stronger. Inside it, weaker.
Market
The Bug House market on Amazon at a glance
Shoppers on Amazon United States searched for Bug House 312K times last year and spent an estimated $293K. The top 5 brands take 50% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 70 out of 100, a Pass.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 312K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +72.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $293K a year.
- Searches, last 12 months
- 312K
- Growth, 90 days vs prior 90
- +72.8%
- Conversion, latest week
- 4.9%
- Market size, estimated
- $293Ka year
- Peak month
- May4.7× the quietest month
- Top search term
- bug hotel35K searches a year
02 · Price
A sale here is worth $18.96.
Listings sell for $18.96 on average, from $9.09 to $37.71. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $18.96 that is $5K to $9K a year per listing.
- Average price
- $18.96inside the $15 to $100 sweet spot
- Price range
- $9.09–$37.71
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$9K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #172 within Reptiles & Amphibians. It carries 1,110 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 98%
- Out of stock, average day
- 4.7%
- Average rank
- #172in Reptiles & Amphibians
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 1,110per listing
- Listings tracked
- 40
04 · Newcomers
5 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Bug House products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
32 falling
Sellers
60
Top-5 brand share
50%
Top 20: 89%
Top-5 click share
44%
Top 20: 80%
Open market
44%
- Brand 113%
- Brand 212%
- Brand 311%
- Brand 49%
- Brand 56%
- Brand 66%
Demand
Bug House search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 4.7×
Search terms
Top Bug House search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bug hotel35K/yr
- bug house31K/yr
- bug cage27K/yr
- bug house for kids21K/yr
- bug habitat25K/yr
- bug container23K/yr
- bug box23K/yr
- bug container for kids11K/yr
- bug boxes for kids11K/yr
- bug habitats for kids14K/yr
Reviews and returns
What reviews say buyers love and hate about Bug House
We read the reviews and the return reasons for every product selling here.
“Pole way too short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bug House questions
Answered from the same tracked data.









