bird cage
Launch itA $2.6M/yr market growing +15.5% this quarter with returns at 3.2% — clears our launch bar.
Market size
Incredible$2.6M$2.6M/yr · 4.1M searches
Avg price
Great$74.25avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,306.89avg incumbent reviews — the moat a new listing must climb
Price range
Okay$12.36–$185.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.2%return rate — above 6% kills the launch gate
Growth
Okay+15.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, bird cage is a $2.6M/yr Amazon United States market (4.1M searches/yr). The top 5 brands hold 57% of demand. Verdict: Launch it — 63/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
bird cage market data
- Units sold / yr
- 30K–40K
- avg 500–750/product
- Revenue / yr
- $2.2M–$3.0M
- units × avg price
- Launch success
- 80%
- 8 of 10 new (360d)
- Conversion rate
- 0.9%
- Avg BSR
- #46
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 98%
- Out of stock
- 4.5%
- Avg brand age
- 36 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
23 falling
Sellers
44
Top-5 brand share
57%
Top 20: 98%
Top-5 click share
36%
Top 20: 72%
Open market
37%
- VISCOO16%
- VEVOR12%
- VIVOHOME11%
- Yaheetech10%
- Prevue Pet Products7%
- SNAAT7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top bird cage search terms
- bird cage1.9M/yr
- jaulas para pjaros364K/yr
- bird cages247K/yr
- parakeet cage275K/yr
- large bird cage219K/yr
- parrot cage206K/yr
- small bird cage123K/yr
- birdcage114K/yr
- jaula para pajaritos88K/yr
- cockatiel cage101K/yr
Top bird cage products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 44 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VISCOO Upgraded Encrypted 46-Inch Bird Cage with Wooden Perches Metal Parakeet Cage with Slide-Out Tray Water Bottle&Feeder Bird Cages for Parrot Parakeets Cockatiel Lovebird Small Mid-Sized Birds
VISCOO$57.694.1★422 rev
Encrypted Bird Cage Large Bird Cages 57-Inch Top Storage Space Bottom Splash Guard with Essential Bird Supplies Durable & Spacious Aviary Budgies & Cockatiels
SNAAT$55.594.0★100 rev
Craftsboys Basic Bird Cage 24.8inch Parrot Cage (24.8 x 14.6 x 11) Bird Cage with Ladder Horizontal Bar 2 Feeders and Swing
Craftsboys$30.233.8★172 rev
VIVOHOME 30 Inch Height Wrought Iron Bird Cage with Rolling Stand for Conures Lovebirds Cockatiels Finches Black
VIVOHOME$69.764.3★2,184 rev
VEVOR 64-inch Open Top Large Parrot Bird Cage with Detachable Rolling Stand for Parakeets Finches Canaries Lovebirds Cockatiels Budgies Small Quaker Conures Flight Birdcage with Swing and Perch
VEVOR$64.084.5★283 rev
Newest
by launch date
69in Large Forged Steel Birdcage Comes with Bird Nest Ladder Hammock Feeder etc. Equipped with Wheels for Indoors Mobility Suitable for Parrots Pigeons (Black 29.2 Lx14.6 Wx69 H)
Generic$96.6515 rev
46-Inch Flight Bird Cage with Wheels Large Metal Bird Cage with 0.67 Bar Spacing Slide-Out Trays Perches Bowls & Bird Toys Indoor Cage for Cockatiels Lovebirds Finches & Small to Medium Birds
JYEARN$59.067 rev
YITAHOME 53.9 inches Metal Bird Cage for Parakeets: Large Parrot Cages with Seed Catcher & Birdcage Cover with Rolling Stand & Brakes for Lovebirds Cockatiels Pigeon Finches
YITAHOME$102.54195 rev
VEVOR Bird Cage 24.6 x 16.7 x 53.9 inch Flat Top Wrought Iron Bird Flight Cage with Perches Slide-Out Tray and Plastic Feeders Casters for Parrot Blue Tit Cockatiel Canary Budgerigar Conure
VEVOR$81.04328 rev
VEVOR Bird Cage 31.5 x 20.5 x 52 inch Flat Top Wrought Iron Bird Flight Cage with Perches Slide-Out Tray and Plastic Feeders Casters for Parrot Blue Tit Cockatiel Canary and Monk Parakeet
VEVOR$99.42328 rev
Trending
90-day click momentum
A&E Cage Co 503 Flight Cage 24x16x16 Small Bird Cage with Slide-Out Tray Wood Perch Dual Feeding Stations & Carry Handle Black Powder Coated Cage for Finches Canaries & Small Birds
A&E Cage Company$52.084.8★
69in Large Forged Steel Birdcage Comes with Bird Nest Ladder Hammock Feeder etc. Equipped with Wheels for Indoors Mobility Suitable for Parrots Pigeons (Black 29.2 Lx14.6 Wx69 H)
Generic$96.653.5★
46-Inch Flight Bird Cage with Wheels Large Metal Bird Cage with 0.67 Bar Spacing Slide-Out Trays Perches Bowls & Bird Toys Indoor Cage for Cockatiels Lovebirds Finches & Small to Medium Birds
JYEARN$59.064.1★
Encrypted Bird Cage Large Bird Cages 57-Inch Top Storage Space Bottom Splash Guard with Essential Bird Supplies Durable & Spacious Aviary Budgies & Cockatiels
SNAAT$55.594.0★
60in Large Flight Bird cage Equipped with Birds Nest Ladder Swing Feeder etc. with Wheels for Easy Outdoor Movement Suitable for Parrots Pigeons (Black)
Generic$103.823.0★
What buyers say about bird cage
What buyers praise and complain about, mined from review topics.What buyers love
“Decent price”
“I'm thrilled with the size”
“Great variety for the price”
“It's very sturdy”
“Easy assembly”
“Bird approved”
“Keeps your floors nice and clean”
“Great toys”
“so easy”
“Material is durable”
What buyers complain about
“This cage is small”
“Difficult to put together”
“The products quality is subpar”
“Terrible instructions”
“Flimsy wire”
“Worst for the price”
“the material is very flimsy”
“Photos are also deceiving”
“The door design is simply not safe”
“ours keep getting out”
Top return reasons
Common questions
- Is bird cage profitable to sell on Amazon United States?
- The niche generates $2.6M/yr across 44 tracked products. 8 of 10 products launched in the last 360 days are still selling. 90-day search growth is +15.5%. Flapen's verdict: Launch it (63/100).
- How competitive is the bird cage niche?
- 23 brands and 44 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in bird cage?
- Top complaints mined from reviews: Size-Overall, Assembly/Installation, Quality-Overall. The return rate is 3.2%.
- When does demand for bird cage peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the bird cage niche?
- Listings span $12.36–$185.19; the average listing price is $74.25 (sweet spot $15–$100). The average incumbent carries 1,307 reviews — the moat a new listing must climb.