Hose Reel
PassHose Reel scores 81 out of 100, a Pass. Shoppers spend an estimated $23.3M a year here, search demand grew +148.6% this quarter, and an estimated 1.8% of orders come back.
- Flapen Score
- 81 / 100Top 1% of 8,839 Patio, Lawn & Garden niches · +25 vs the category median of 5681
- Market size
- $23.3M/yr10.4M searches / yr
- 90-day growth
- +148.6%search demand this quarter
- Competition
- 22%top-5 click share · 64 brands · 180 sellers
Flapen Score
Hose Reel against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Hose Reel is stronger. Inside it, weaker.
Market
The Hose Reel market on Amazon at a glance
Shoppers on Amazon United States searched for Hose Reel 10.4M times last year and spent an estimated $23.3M. The top 5 brands take 36% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 81 out of 100, a Pass.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 10.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +148.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23.3M a year.
- Searches, last 12 months
- 10.4M
- Growth, 90 days vs prior 90
- +148.6%
- Conversion, latest week
- 3.3%
- Market size, estimated
- $23.3Ma year
- Peak month
- May6.8× the quietest month
- Top search term
- hose reel2.1M searches a year
02 · Price
A sale here is worth $67.09.
Listings sell for $67.09 on average, from $7.53 to $209.73. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 4,000 to 5,000 of them. At $67.09 that is $268K to $335K a year per listing.
- Average price
- $67.09inside the $15 to $100 sweet spot
- Price range
- $7.53–$209.73
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $268K–$335K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #73 within Watering Equipment. It carries 1,784 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 94%
- Out of stock, average day
- 4.5%
- Average rank
- #73in Watering Equipment
- Average rating
- 4.33 starsAmazon United States average 4.42 stars
- Average reviews
- 1,784per listing
- Listings tracked
- 101
04 · Newcomers
25 of last year's 25 launches cleared the first-year sales bar.
25 products launched here in the last 12 months. 25 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 25
- Successful launches
- 25Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Hose Reel products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 22% of clicks. An open shelf where new products get seen.
Brands
64 rising
Sellers
180
Top-5 brand share
36%
Top 20: 71%
Top-5 click share
22%
Top 20: 49%
Open market
60%
- Brand 110%
- Brand 210%
- Brand 37%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
Hose Reel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.8×
Search terms
Top Hose Reel search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hose reel2.1M/yr
- retractable garden hose1.2M/yr
- hose holder1.4M/yr
- garden hose holder1.2M/yr
- garden hose reel896K/yr
- hose reels for outside636K/yr
- water hose holder501K/yr
- hose holders for outside428K/yr
- water hose reel421K/yr
- retractable hose285K/yr
Reviews and returns
What reviews say buyers love and hate about Hose Reel
We read the reviews and the return reasons for every product selling here.
“Breaks easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hose Reel questions
Answered from the same tracked data.









