bunting
Launch itA $1.3M/yr market growing >1,000% this quarter with returns at 1.1% — clears our launch bar.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Avg price
Incredible$27.80avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Price range
Great$6.99–$105.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.3M$1.3M/yr · 1.5M searches
Competition
Great34%top-5 click share — an open shelf
Review moat
Good678.61avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, bunting is a $1.3M/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 46% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 79/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
bunting market data
- Units sold / yr
- 60K–80K
- avg 1,000–1,250/product
- Revenue / yr
- $1.7M–$2.2M
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #1,550
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 100%
- Out of stock
- 7.9%
- Avg brand age
- 26 months
- Avg seller age
- 169 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
41 rising
Sellers
49
Top-5 brand share
46%
Top 20: 83%
Top-5 click share
34%
Top 20: 68%
Open market
49%
- NUOLAN15%
- Heartome9%
- HOOSUN9%
- GoosWexmzl7%
- NUOGIC7%
- STTQYB5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — >1,000% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 84.6×
Top bunting search terms
- bunting flags outdoor279K/yr
- american flag bunting241K/yr
- patriotic bunting127K/yr
- bunting160K/yr
- flag bunting108K/yr
- 4th of july bunting65K/yr
- buntings for outside65K/yr
- flag buntings for outside63K/yr
- american flag bunting for outside53K/yr
- flag banners for outside56K/yr
Top bunting products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2x4 Ft American Pleated Fan Flag Patriotic Half Fan Bunting Flag Indoor Outdoor for Red White Blue USA 250th Anniversary 4th of July Decoration Patriotic Decor Memorial Day (Set of 5)
NUOLAN$33.764.6★466 rev
3x6 Ft American Pleated Fan Flag (Set of 4) Patriotic Half Fan Bunting 4th of July Memorial Day Decorations for 250th Anniversary (Large Size)
GoosWexmzl$41.794.6★1,228 rev
1.5x3 Ft 4th of July Decorations 250 anniversary flag Bunting Flags outdoor- Half Fan Banner Pleated Patriotic USA Flags 3-Pack
NUOGIC$13.954.6★1,135 rev
3x6 FT American Bunting Flags Outdoor 4th of July Pleated Large Fan Flags USA Patriotic Banner Decorations for 250th Anniversary Outside Porch Fence Yard Garden Red White and Blue Decor (4)
STTQYB$37.474.7★200 rev
HOOSUN 4th of July Decorations American Flag Bunting for Outside Patriotic Fourth of July Bunting Memorial Day Decorations USA Pleated Fan Flag 1.5x3 FT Red White and Blue Buntings Banner 6 Pack
HOOSUN$27.334.5★2,783 rev
Newest
by launch date
American Bunting Flags for Outside 4th of July Flags Outdoor American Pleated Fan Flag 1.5x3 FT Patriotic Decor Bunting Banner Fourth of July Yard Decorations Red White and Blue Decor for Outside (4 Pack)
OUZIO$16.10124 rev
4th of July Bunting Flags Outdoor 1.5x3 FT 3PCS American USA Patriotic Pleated Fan Flag for 250th Anniversary Red White Blue Decor for Independence Day Memorial Day Veterans Day Porch Yard Garden Outdoor
Heartome$13.97470 rev
American Bunting Flags Outdoor 3x6 FT 4th of July Decorations 4 Pack
Ketsana$36.8683 rev
2 4 FT 4th of July Decorations 4 PCS Bunting Flags Outdoor Patriotic Fourth of July Banner Red White and Blue American Pleated Fan Flag for Memorial Day Independence Day 250th Anniversary Decor
Heartome$33.25367 rev
3x6 FT American Bunting Flags Outdoor 4th of July Pleated Large Fan Flags USA Patriotic Banner Decorations for 250th Anniversary Outside Porch Fence Yard Garden Red White and Blue Decor (4)
STTQYB$37.47200 rev
Trending
90-day click momentumAmerican Bunting Flags for Outside 4th of July Flags Outdoor American Pleated Fan Flag 1.5x3 FT Patriotic Decor Bunting Banner Fourth of July Yard Decorations Red White and Blue Decor for Outside (4 Pack)
OUZIO$16.104.2★
3x6 FT American Bunting Flags Outdoor 4th of July Pleated Large Fan Flags USA Patriotic Banner Decorations for 250th Anniversary Outside Porch Fence Yard Garden Red White and Blue Decor (4)
STTQYB$37.474.7★
HOOSUN 4 Pack American Flag Bunting for Outside Patriotic 4th of July Decorations 3x6 FT Patriotic Bunting Flags Memorial Day Decor Red White and Blue Pleated Fan Flag American Flags Banners for Porch
HOOSUN$41.014.5★
4th of July Bunting Flags Outdoor 1.5x3 FT 3PCS American USA Patriotic Pleated Fan Flag for 250th Anniversary Red White Blue Decor for Independence Day Memorial Day Veterans Day Porch Yard Garden Outdoor
Heartome$13.974.6★
HOOSUN 4th of July Decorations American Flag Bunting for Outside Patriotic Fourth of July Bunting Memorial Day Decorations USA Pleated Fan Flag 1.5x3 FT Red White and Blue Buntings Banner 4 Pack
HOOSUN$23.984.5★
What buyers say about bunting
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, easy to assemble”
“Excellent Value”
“Colors are very vibrant”
“Better than Expected”
“Good material”
“Will made, durable material”
“Good size”
“The fabric surprised me in a good way—it feels sturdier”
“Nice design”
“The stitching is clean”
What buyers complain about
“I expected something of lower quality”
“Wrong size”
“Colors are off”
“the material isn't quality”
“its torn apart”
“Thin material”
“The stitching is off”
“Not as advertised”
“Not worth the cost”
“Smelled horrible”
Top return reasons
Common questions
- Is bunting profitable to sell on Amazon United States?
- The niche generates $1.3M/yr across 59 tracked products. 15 of 16 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Launch it (79/100).
- How competitive is the bunting niche?
- 41 brands and 49 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in bunting?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Color. The return rate is 1.1%.
- When does demand for bunting peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 84.6× the quietest.
- What does it cost to enter the bunting niche?
- Listings span $6.99–$105.76; the average listing price is $27.80 (sweet spot $15–$100). The average incumbent carries 679 reviews — the moat a new listing must climb.