Is bunting profitable to sell on Amazon United States?

The niche generates $1.3M/yr across 59 tracked products. 15 of 16 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Launch it (79/100).

How competitive is the bunting niche?

41 brands and 49 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in bunting?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Color. The return rate is 1.1%.

When does demand for bunting peak?

Demand peaks in May–Jun–Jul; the busiest month runs 84.6× the quietest.

What does it cost to enter the bunting niche?

Listings span $6.99–$105.76; the average listing price is $27.80 (sweet spot $15–$100). The average incumbent carries 679 reviews — the moat a new listing must climb.

bunting

Launch it

A $1.3M/yr market growing >1,000% this quarter with returns at 1.1% — clears our launch bar.

Growth

Incredible>1,000%

90-day search growth — must beat 0% to launch

Avg price

Incredible$27.80

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 6% kills the launch gate

Brand share

Great46%

top-5 brand share — no brand owns this niche

Price range

Great$6.99–$105.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.3M

$1.3M/yr · 1.5M searches

Competition

Great34%

top-5 click share — an open shelf

Review moat

Good678.61

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, bunting is a $1.3M/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 46% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 79/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 60K–80K; avg 1,000–1,250/product
Revenue / yr: $1.7M–$2.2M; units × avg price
Launch success: 94%; 15 of 16 new (360d)
Conversion rate: 2.9%
Avg BSR: #1,550
Page quality: 0%
Prime: 95%
Sponsored: 100%
Out of stock: 7.9%
Avg brand age: 26 months
Avg seller age: 169 days

Competition

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

41 rising

Sellers

Top-5 brand share

46%

Top 20: 83%

Top-5 click share

34%

Top 20: 68%

Open market

49%

NUOLAN15%
Heartome9%
HOOSUN9%
GoosWexmzl7%
NUOGIC7%
STTQYB5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — >1,000% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 84.6×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 59 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

2x4 Ft American Pleated Fan Flag Patriotic Half Fan Bunting Flag Indoor Outdoor for Red White Blue USA 250th Anniversary 4th of July Decoration Patriotic Decor Memorial Day (Set of 5)

NUOLAN$33.764.6★466 rev

3x6 Ft American Pleated Fan Flag (Set of 4) Patriotic Half Fan Bunting 4th of July Memorial Day Decorations for 250th Anniversary (Large Size)

GoosWexmzl$41.794.6★1,228 rev

1.5x3 Ft 4th of July Decorations 250 anniversary flag Bunting Flags outdoor- Half Fan Banner Pleated Patriotic USA Flags 3-Pack

NUOGIC$13.954.6★1,135 rev

3x6 FT American Bunting Flags Outdoor 4th of July Pleated Large Fan Flags USA Patriotic Banner Decorations for 250th Anniversary Outside Porch Fence Yard Garden Red White and Blue Decor (4)

STTQYB$37.474.7★200 rev

HOOSUN 4th of July Decorations American Flag Bunting for Outside Patriotic Fourth of July Bunting Memorial Day Decorations USA Pleated Fan Flag 1.5x3 FT Red White and Blue Buntings Banner 6 Pack

HOOSUN$27.334.5★2,783 rev

Newest

by launch date

America 250th Anniversary Half Circle Bunting 2 Pack 1.5x3 Ft | Patriotic Fan Bunting 1776-2026 | Premium Polyester Brass Grommets | 4th of July Memorial Day Independence Day Porch Decor

Jester Fiesta$9.3651 rev

2mo ago

250th Anniversary 4th of July Decorations 4 Pcs 2 x 4 FT American Bunting Flags for Outside Pleated Half Fan Flag Bunting for Memorial Day Independence Day Patriotic Decorations

FloraSea$23.7523 rev

2mo ago

Betsy Ross Flag Bunting 48Pcs Flags 14x21cm String - 49ft Double-sided printed with Polyester Rope - 13 Stars Colonial Banner For 4th of July 250th Anniversary Soccer 2026 & Game Day Decor

Jester Fiesta$9.7373 rev

2mo ago

Waybla 2 PCS 250th Anniversary USA Flag Bunting Banner 1.5 x 3 FT 1776-2026 Patriotic Half Fan Flags American Anniversary Decorations for Porch Fence Wall and Outdoor Party Decor

Waybla$6.9921 rev

2mo ago

BEANEWONE American Flag Bunting Patriotic Pleated Fan Flag with Brass Grommets Ideal for 4th of July Memorial Day & 250th Independence Day Anniversary Porch & Outdoor Decor (1.5x3 Feet - 3PCs)

Beanewone$12.6655 rev

3mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall35%

“Good quality, easy to assemble”

Value For Money12%

“Excellent Value”

Color11%

“Colors are very vibrant”

Advertised Vs Actual Product6%

“Better than Expected”

Material Quality5%

“Good material”

Durability5%

“Will made, durable material”

Size-Overall4%

“Good size”

Strength3%

“The fabric surprised me in a good way—it feels sturdier”

Design-Overall2%

“Nice design”

Stitch/Finish/Polish2%

“The stitching is clean”

What buyers complain about

Quality-Overall12%

“I expected something of lower quality”

Size-Overall11%

“Wrong size”

Color9%

“Colors are off”

Material Quality7%

“the material isn't quality”

Durability7%

“its torn apart”

Thickness6%

“Thin material”

Stitch/Finish/Polish5%

“The stitching is off”

Advertised Vs Actual Product4%

“Not as advertised”

Value For Money3%

“Not worth the cost”

Smell2%

“Smelled horrible”

Top return reasons

Size-Overall42%

Material Quality13%

Color9%

Quality-Overall9%

Advertised Vs Actual Product7%

Value For Money3%

Thin3%

Functionality-Overall2%

Stitch/Finish/Polish2%

Mounting2%

Common questions

Is bunting profitable to sell on Amazon United States?: The niche generates $1.3M/yr across 59 tracked products. 15 of 16 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Launch it (79/100).
How competitive is the bunting niche?: 41 brands and 49 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 46% of demand.
What do buyers complain about in bunting?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Color. The return rate is 1.1%.
When does demand for bunting peak?: Demand peaks in May–Jun–Jul; the busiest month runs 84.6× the quietest.
What does it cost to enter the bunting niche?: Listings span $6.99–$105.76; the average listing price is $27.80 (sweet spot $15–$100). The average incumbent carries 679 reviews — the moat a new listing must climb.

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bunting

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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