bird feeder
Launch itA $13.4M/yr market growing +70.7% this quarter with returns at 0.7% — clears our launch bar.
Market size
Incredible$13.4M$13.4M/yr · 13.3M searches
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Avg price
Incredible$30.35avg listing price — sweet spot $15–$100
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Growth
Great+70.7%90-day search growth — must beat 0% to launch
Price range
Good$9.02–$128.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,047.06avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, bird feeder is a $13.4M/yr Amazon United States market (13.3M searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Apr–May–Jun. Verdict: Launch it — 79/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 500K–600K
- avg 8,000–10,000/product
- Revenue / yr
- $15.2M–$18.2M
- units × avg price
- Launch success
- 91%
- 10 of 11 new (360d)
- Conversion rate
- 3.3%
- Avg BSR
- #88
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 1.5%
- Avg brand age
- 34 months
- Avg seller age
- 161 days
Competition
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
38 falling
Sellers
92
Top-5 brand share
41%
Top 20: 85%
Top-5 click share
32%
Top 20: 71%
Open market
55%
- Birdream12%
- Youvip9%
- Dreamdrawer8%
- Gbekery7%
- FEED GARDEN5%
- Niser4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +70.7% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 3.4×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 51 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Youvip Metal Roof Bird Feeder - Chew Proof for Outdoor Hanging Wild Bird Seeds. Bronze
Youvip$17.744.5★3,567 rev
Squirrel Proof Bird Feeder - 360 Feeding Perch Tray for Outdoor Hanging Wild Bird Seeds Dark Green.
Dreamdrawer$27.684.2★1,164 rev
Birdream 2 Pack Bird Feeders for Outdoor Hanging Retro Pagoda Design Fun Installation Bird Feeder Attracting Wild Birds Chickadees Goldfinches Cardinals Finches and Sparrows
Birdream$20.984.3★4,849 rev
Gbekery Metal Bird Feeders for Outdoors Hanging Weather Resistant Wild Bird Feeder with 360 Degree Feeding Tray Green
Gbekery$15.844.4★806 rev
Squirrel Proof Bird Feeder Metal Mesh Bird Feeders for Outdoors Hanging Gravity Protection Squirrel Proof Wild Bird Feeders with Finch Cardinal Chickadee 3LB Large Capacity Green
Niser$35.664.3★2,649 rev
Newest
by launch date
Birdream 2 Pack Bird Feeders for Outdoor Hanging Assembly Required 1-Min Easy Setup Classic Courtyard Design Attracting Cardinals Chickadees Goldfinches & Sparrows Total 7 LB - Black
Birdream$25.87221 rev
Birdream 2 Pack Solar Bird Feeders for Outdoors Hanging Assembly Required 1-Min Easy Setup Wild Seed Feeders for Cardinals Chickadees and Finches
Birdream$32.45162 rev
Birdream 2 Pack Bird Feeders for Outdoor Hanging Assembly Required 1-Min Easy Setup Charming Castle Design Attracting Cardinals Chickadees Goldfinches & Sparrows - Black
Birdream$21.88300 rev
Squirrel Proof Bird Feeder Metal Bird Feeders for Outdoors Hanging 3.6LB Large Seeds Capacity for Wild Birds Finch Cardinal Blue Jay Chickadee Green
LCSEVEN$23.46664 rev
FUNPENY Bird Feeders for Outdoors Hanging Gazebo Wild Bird Seed Feeder for Outside Roof Yard Garden Decorations Brown
FUNPENY$10.81122 rev
Trending
90-day click momentumFUNPENY Bird Feeders for Outdoors Hanging Gazebo Wild Bird Seed Feeder for Outside Roof Yard Garden Decorations Brown
FUNPENY$10.814.2★
Squirrel Proof Bird Feeder Metal Bird Feeders for Outdoors Hanging 3.6LB Large Seeds Capacity for Wild Birds Finch Cardinal Blue Jay Chickadee Green
LCSEVEN$23.464.0★
Birdream 2 Pack Solar Bird Feeders for Outdoors Hanging Assembly Required 1-Min Easy Setup Wild Seed Feeders for Cardinals Chickadees and Finches
Birdream$32.454.4★
Birdream 2 Pack Bird Feeders for Outdoor Hanging Assembly Required 1-Min Easy Setup Classic Courtyard Design Attracting Cardinals Chickadees Goldfinches & Sparrows Total 7 LB - Black
Birdream$25.874.6★
Bird Feeders for Outdoors Hanging Metal Bird Feeder with Double Suet Cage Weatherproof Metal Roof 3.5Lbs Large Capacity Great for Attracting Finch Cardinal Chickadee Wild Birds Pinecone Brown
Grete Gotye$29.254.4★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Quality food”
“Very affordable”
“EASY TO USE”
“Solid built”
“Very well built”
“Assembly is very easy”
“Better than expected”
“Durable material”
“Easy to Clean”
“not too small”
What buyers complain about
“Very long”
“Didnt last”
“Bad quality”
“Did NOT keep squirrels out”
“I could have bought for much cheaper”
“Poor functionality”
“Difficult to fill”
“Not very strong”
“Assembly Nightmare”
“the design has a flaw”
Top return reasons
Common questions
- Is bird feeder profitable to sell on Amazon United States?
- The niche generates $13.4M/yr across 51 tracked products. 10 of 11 products launched in the last 360 days are still selling. 90-day search growth is +70.7%. Flapen's verdict: Launch it (79/100).
- How competitive is the bird feeder niche?
- 38 brands and 92 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 41% of demand.
- What do buyers complain about in bird feeder?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 0.7%.
- When does demand for bird feeder peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 3.4× the quietest.
- What does it cost to enter the bird feeder niche?
- Listings span $9.02–$128.90; the average listing price is $30.35 (sweet spot $15–$100). The average incumbent carries 4,047 reviews — the moat a new listing must climb.
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