Bird Feeder
PassBird Feeder scores 79 out of 100, a Pass. Shoppers spend an estimated $13.4M a year here, search demand grew +70.7% this quarter, and an estimated 0.7% of orders come back.
- Flapen Score
- 79 / 100Top 1% of 8,839 Patio, Lawn & Garden niches · +23 vs the category median of 5679
- Market size
- $13.4M/yr13.3M searches / yr
- 90-day growth
- +70.7%search demand this quarter
- Competition
- 32%top-5 click share · 38 brands · 92 sellers
Flapen Score
Bird Feeder against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Bird Feeder is stronger. Inside it, weaker.
Market
The Bird Feeder market on Amazon at a glance
Shoppers on Amazon United States searched for Bird Feeder 13.3M times last year and spent an estimated $13.4M. The top 5 brands take 41% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 79 out of 100, a Pass.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 13.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +70.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13.4M a year.
- Searches, last 12 months
- 13.3M
- Growth, 90 days vs prior 90
- +70.7%
- Conversion, latest week
- 3.3%
- Market size, estimated
- $13.4Ma year
- Peak month
- May3.4× the quietest month
- Top search term
- bird feeder5.8M searches a year
02 · Price
A sale here is worth $30.35.
Listings sell for $30.35 on average, from $9.02 to $128.90. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 8,000 to 10,000 of them. At $30.35 that is $243K to $304K a year per listing.
- Average price
- $30.35inside the $15 to $100 sweet spot
- Price range
- $9.02–$128.90
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500K–600K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $243K–$304K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #88 within Backyard Birding & Wildlife. It carries 4,047 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 1.5%
- Average rank
- #88in Backyard Birding & Wildlife
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 4,047per listing
- Listings tracked
- 51
04 · Newcomers
10 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Bird Feeder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
38 falling
Sellers
92
Top-5 brand share
41%
Top 20: 85%
Top-5 click share
32%
Top 20: 71%
Open market
55%
- Brand 112%
- Brand 29%
- Brand 38%
- Brand 47%
- Brand 55%
- Brand 64%
Demand
Bird Feeder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 3.4×
Search terms
Top Bird Feeder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bird feeder5.8M/yr
- bird feeders for outdoors2.9M/yr
- squirrel proof bird feeders1.0M/yr
- bird feeders986K/yr
- bird feeder squirrel proof417K/yr
- bird feeders for outdoors hanging345K/yr
- hanging bird feeder269K/yr
- wild bird feeders195K/yr
- squirrel proof bird feeder175K/yr
- solar bird feeder169K/yr
Reviews and returns
What reviews say buyers love and hate about Bird Feeder
We read the reviews and the return reasons for every product selling here.
“Very long”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Lawn Aerator
$6.2M/yr+90.1%
Shepherds Hooks for Outdoor
$3.9M/yr+141.2%
Garden Mesh
$716K/yr+152.7%
75 Foot Garden Hose
$1.8M/yr+117.6%
Bird Deterrents for Outside
$2.1M/yr+131.5%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bird Feeder questions
Answered from the same tracked data.