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4th of July Banner

Pass

4th of July Banner scores 72 out of 100, a Pass. Shoppers spend an estimated $136K a year here, search demand grew >1,000% this quarter, and an estimated 1.2% of orders come back.

Flapen Score
72
72 / 100
Top 4% of 8,839 Patio, Lawn & Garden niches · +16 vs the category median of 56
Market size
$136K/yr382K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
17%top-5 click share · 99 brands · 109 sellers

Flapen Score

4th of July Banner against its category

The dotted line is the Patio, Lawn & Garden average. Past it, 4th of July Banner is stronger. Inside it, weaker.

72Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 4th of July Banner market on Amazon at a glance

Shoppers on Amazon United States searched for 4th of July Banner 382K times last year and spent an estimated $136K. The top 5 brands take 28% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 72 out of 100, a Pass.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 382K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $136K a year.

Searches, last 12 months
382K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
2.5%
Market size, estimated
$136Ka year
Peak month
June104.0× the quietest month
Top search term
4th of july banner111K searches a year

02 · Price

A sale here is worth $14.50.

Listings sell for $14.50 on average, from $4.03 to $65.55. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $14.50 that is $1K to $4K a year per listing.

Average price
$14.50under the $15 to $100 sweet spot
Price range
$4.03–$65.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #4,055 within Flags. It carries 383 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
95%
Out of stock, average day
8.6%
Average rank
#4,055in Flags
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
383per listing
Listings tracked
131

04 · Newcomers

31 of last year's 54 launches cleared the first-year sales bar.

54 products launched here in the last 12 months. 31 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
54
Successful launches
31Amazon's first-year sales bar
Average brand age
18 months

Products

Top 4th of July Banner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

Brands

99 flat

Sellers

109

Top-5 brand share

28%

Top 20: 58%

Top-5 click share

17%

Top 20: 44%

Open market

69%

  • Brand 17%
  • Brand 27%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

4th of July Banner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 104.0×

Search terms

Top 4th of July Banner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 4th of july banner111K/yr
  • fourth of july banner41K/yr
  • 4th of july banners for outside35K/yr
  • 4th of july banners35K/yr
  • patriotic banner37K/yr
  • patriotic banners28K/yr
  • patriotic banners for outside25K/yr
  • usa banner25K/yr
  • red white and blue banner18K/yr
  • happy 4th of july banner15K/yr

Reviews and returns

What reviews say buyers love and hate about 4th of July Banner

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Quality-Overall”
1.2%of orders come back
“Quality is low”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 4th of July Banner questions

Answered from the same tracked data.