Journal for Women
MaybeShoppers spend an estimated $2.7M a year here. But demand is soft, at -23.2% this quarter, so Journal for Women is a Maybe.
- Flapen Score
- 62 / 100Top 3% of 426 Office Products niches · +15 vs the category median of 4762
- Market size
- $2.7M/yr7.6M searches / yr
- 90-day growth
- -23.2%search demand this quarter
- Competition
- 29%top-5 click share · 50 brands · 166 sellers
Flapen Score
Journal for Women against its category
The dotted line is the Office Products average. Past it, Journal for Women is stronger. Inside it, weaker.
Market
The Journal for Women market on Amazon at a glance
Shoppers on Amazon United States searched for Journal for Women 7.6M times last year and spent an estimated $2.7M. The top 5 brands take 50% of clicks. Demand peaks in Jan–Dec. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 7.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.7M a year.
- Searches, last 12 months
- 7.6M
- Growth, 90 days vs prior 90
- -23.2%
- Conversion, latest week
- 2.4%
- Market size, estimated
- $2.7Ma year
- Peak month
- December2.5× the quietest month
- Top search term
- journal for women2.7M searches a year
02 · Price
A sale here is worth $14.97.
Listings sell for $14.97 on average, from $4.68 to $94.17. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 3,000 to 4,000 of them. At $14.97 that is $45K to $60K a year per listing.
- Average price
- $14.97under the $15 to $100 sweet spot
- Price range
- $4.68–$94.17
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $45K–$60K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #119 within Personal Organizers. It carries 2,940 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #119in Personal Organizers
- Average rating
- 4.74 starsAmazon United States average 4.42 stars
- Average reviews
- 2,940per listing
- Listings tracked
- 78
04 · Newcomers
8 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Journal for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
50 rising
Sellers
166
Top-5 brand share
50%
Top 20: 82%
Top-5 click share
29%
Top 20: 58%
Open market
45%
- Brand 119%
- Brand 214%
- Brand 36%
- Brand 46%
- Brand 55%
- Brand 65%
Demand
Journal for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Journal for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- journal for women2.7M/yr
- diary888K/yr
- leather journal808K/yr
- journal for men735K/yr
- leather notebook390K/yr
- journals for women307K/yr
- mens journal237K/yr
- daily journal229K/yr
- leather bound journal151K/yr
- vintage journal144K/yr
Reviews and returns
What reviews say buyers love and hate about Journal for Women
We read the reviews and the return reasons for every product selling here.
“Cheap and very sturdy paper”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Journal for Women questions
Answered from the same tracked data.







