Is monthly calendar profitable to sell on Amazon United States?

The niche generates $368K/yr across 137 tracked products. 42 of 81 products launched in the last 360 days are still selling. 90-day search growth is +33.8%. Flapen's verdict: Worth a look (63/100).

How competitive is the monthly calendar niche?

45 brands and 94 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 41% of demand.

What do buyers complain about in monthly calendar?

Top complaints mined from reviews: Size-Overall, Value For Money, Functionality-Overall. The return rate is 2.2%.

When does demand for monthly calendar peak?

Demand peaks in Jul–Aug–Sep; the busiest month runs 3.9× the quietest.

What does it cost to enter the monthly calendar niche?

Listings span $5.25–$282.91; the average listing price is $12.68 (sweet spot $15–$100). The average incumbent carries 842 reviews — the moat a new listing must climb.

monthly calendar

Worth a look

Shows a fragmented shelf (top 5 take 16% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible16%

top-5 click share — an open shelf

Brand share

Great41%

top-5 brand share — no brand owns this niche

Returns

Good2.2%

return rate — above 5% kills the launch gate

Review moat

Good842.38

avg incumbent reviews — the moat a new listing must climb

Growth

Good+33.8%

90-day search growth — must beat 0% to launch

Avg price

Good$12.68

avg listing price — sweet spot $15–$100

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Market size

Good$368K

$368K/yr · 627K searches

Price range

Okay$5.25–$282.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, monthly calendar is a $368K/yr Amazon United States market (627K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 63/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

monthly calendar market data

Units sold / yr: 30K–40K; avg 100–250/product
Revenue / yr: $380K–$507K; units × avg price
Conversion rate: 4.6%
Avg BSR: #770
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 12.8%
Avg brand age: 32 months
Avg seller age: 170 days

Competition & brand share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

Brands

45 rising

Sellers

Top-5 brand share

41%

Top 20: 83%

Top-5 click share

16%

Top 20: 41%

Open market

53%

Youthamazing10%
Blue Sky9%
Coboll8%
Artfan7%
Taja7%
GoiUnlt6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +33.8% search growth over the last 90 days.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.9×

Open Trend

Top monthly calendar search terms

monthly planner 2026-2028175K/yr +14.5%4.8% conv.
monthly calendar185K/yr +7.2%2.1% conv.
planner 2026-202845K/yr +87.2%2.9% conv.
2026-2028 monthly planner51K/yr +7.2%4.1% conv.
2027 calendar planner17K/yr +265.6%2.8% conv.
2 year planner 2026-202836K/yr +14.3%3.4% conv.
2 year calendar 2026-2028 monthly planner18K/yr +66.8%4.5% conv.
2027 planner monthly8K/yr +416.1%1.7% conv.
calendar planner 2026-20289K/yr +222.7%4.5% conv.
planner 2026-2027 monthly only6K/yr +408.9%2.3% conv.

All search terms

Top monthly calendar products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Blue Sky Day Designer 2026-2028 Monthly Academic Year 24 Month Planner Calendar July 2026 - June 2028 8.5 x 11 Flexible Cover Stapled Binding Orange Blossom Mint

Blue Sky$10.664.6★427 rev

2026-2028 Monthly Planner - 2 Year Monthly Planner/Calendar 2026-2028 July 2026 - June 2028 11 x 9 24 Monthly Planner with Tabs Back Pocket Holidays Twin-Wire Binding Note Pages

Indeme$9.924.7★3,434 rev

Monthly Planner 2026-2027 18 Months Calendar Planner 2026-2027 Runs from July 2026 - December 2027 7 x 10 Perfect for School Office Home Planning - Green

Taja$6.224.8★554 rev

2026-2028 Monthly Planner - 3 Year Monthly Planner 2026-2028 Jan. 2026 - Dec. 2028 8.5 x 11 36 Months Calendar Planner with Spiral Bound Notes Pages Perfect for School & Office for Women & Men - Green

Kamoy$9.384.7★225 rev

2026-2028 Monthly Planner Calendar - 3 Year Planner 2026-2028 Jan 2026Dec 2028 8.5 x 11 36 Monthly Calendar with Colorful Tabs Inner Pockets for Home School or Office Use

XIMDY$8.214.8★211 rev

Newest

by launch date

2026-2028 Monthly Planner - 2 Year Monthly Planner Calendar 2026-2028 Jul 2026 - Jun 2028 8.5 x 11 24 Months Spiral-Bound Tabs Holidays Notes Ideal for School Office Home Planning

Ymumuda$6.922,096 rev

5mo ago

Monthly Planner 2026-2028 - 2 Year Planner 2026-2028 July 2026 - June 2028 2 Years Monthly Planner 9 x 11 Two Year Calendar Planners with Back Pocket Twin-wire Binding Tabs - Floral

Artfan$6.3616 rev

6mo ago

Blue Sky Day Designer 2026-2028 Monthly Academic Year 24 Month Planner Calendar July 2026 - June 2028 8.5 x 11 Flexible Cover Stapled Binding Orange Blossom Mint

Blue Sky$10.66427 rev

7mo ago

2026-2028 Monthly Planner - 2 Year Monthly Planner/Calendar 2026-2028 July 2026 - June 2028 11 x 9 24 Months Calendar Yearly planners Tabs Inner Pocket Twin-wire Binding - Oil Painting

Artfan$12.26776 rev

7mo ago

2026-2028 Monthly Planner/Calendar - 2 Year Planner Jul 2026 - Jun 2028 Monthly Calendar 2026-2028 with Two-Side Pocket 9 x 11 Tabs Sturdy Binding

Feteulo$12.75677 rev

8mo ago

What buyers say about monthly calendar

What buyers praise and complain about, mined from review topics.

What buyers love

Document Organizing/Classification21%

“Very well organized”

Size-Overall10%

“Like the size”

Quality-Overall10%

“Great build quality”

Ease Of Use8%

“Easy peezy”

Advertised Vs Actual Product8%

“As described”

Value For Money7%

“Great deal”

Writing Experience5%

“Easy to read and write on”

Design-Overall5%

“clean design”

Paper Quality3%

“paper is sturdy”

Color2%

“Beautiful color”

What buyers complain about

Size-Overall11%

“just larger”

Value For Money10%

“Maybe not worth the price”

Functionality-Overall5%

“does not function properly”

Durability5%

“Falls Apart Quickly”

Quality-Overall5%

“Absolute garbage”

Paper Quality4%

“Paper is very thin”

Thickness4%

“They say its a thick paper”

Advertised Vs Actual Product3%

“Not as advertised”

Software/Application3%

“Glitchy App”

Ease Of Use3%

“Hard to grab”

Top return reasons

Size-Overall47%

Advertised Vs Actual Product13%