63
monthly calendar
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Brand share
Great41%top-5 brand share — no brand owns this niche
Returns
Good2.2%return rate — above 6% kills the launch gate
Review moat
Good842.38avg incumbent reviews — the moat a new listing must climb
Growth
Good+33.8%90-day search growth — must beat 0% to launch
Avg price
Good$12.68avg listing price — sweet spot $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Market size
Good$368K$368K/yr · 627K searches
Price range
Okay$5.25–$282.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality