How much is my Amazon FBA business worth?

For most owner-run FBA businesses in 2025–2026, roughly 2.5–4× annual SDE at the quality end — while average closed deals ran nearer 2–2.2× annual, and small owner-run businesses often trade at 1.6–3.3×. Size, growth trend, and risk decide where you land; the calculator above walks through exactly those factors.

What is SDE, and why not just use profit?

Seller's discretionary earnings is net profit plus everything you personally take out — one owner's salary and benefits, one-time costs, personal expenses run through the business. It exists so businesses that pay their owners differently can be compared on the same basis, and it's the standard pricing base below about $1M in earnings.

Is the valuation based on revenue or profit?

Profit, always. A $2M-revenue business with thin margins can be worth less than a $700k-revenue business with clean earnings. If someone quotes a revenue multiple for an FBA business, be skeptical.

Is my inventory included in the price?

No. Buyers purchase sellable inventory separately at landed cost at closing, on top of the multiple-based price — and they may exclude stale or declining SKUs. Bloated inventory doesn't raise your price; right-size it 6–12 months before listing.

A marketplace quoted me "32×" — is that 32 years of profit?

It's 32× your average monthly net profit, which is about 2.7× annual. Marketplaces like Empire Flippers quote monthly multiples (20–60×); brokers and M&A advisors quote annual ones (2–5×). Divide by 12 to compare, and always confirm which basis a quote uses.

How long does selling take?

In 2025, about 100 days on the market on average, with a typical deal running 60–120 days end to end — plus 1–2 months of account transfer and 1–3 months of transition support. A prepared first-time seller should budget 6–10 months from decision to full exit.

What do brokers and marketplaces charge?

Full-service brokers typically take 10–15% of the business price. Empire Flippers charges 15% up to $700k, sliding to 8% up to $5M, with a $10k minimum; Flippa runs a listing fee plus a 5–10% success fee. Selling directly to a buyer costs nothing in fees but loses the competitive tension that raises prices.

Do I get all the cash at closing?

Under about $350k, usually yes — all cash. Larger deals typically pay 70–80% up front with the rest as earnouts or stability payments over 12–24 months; roughly three-quarters of seven-figure FBA sales include an earnout, so plan for a tail.

Can I even sell my Amazon account? Amazon says accounts aren't transferable.

The standard path is selling the legal entity that owns the account, which Amazon recognizes — otherwise a careful managed migration of account credentials, banking, and tax details over one to two months. Thousands of FBA businesses change hands this way every year.

What will buyers check in due diligence?

Everything, from three angles: your Seller Central reports, bank statements, and supplier invoices must all tell the same story. Add account health, tax returns, SKU-level profitability including ad spend, and an inventory count. Clean, accrual-basis books are what make diligence survivable — messy financials kill more deals than anything else.

FBA Valuation Calculator

What your business would sell for — SDE, multiple, and deal value

The money — last 12 months

Net profit, last 12 months

Before paying yourself — the number sellerboard or your P&L shows

Add-backs (optional)

Your salary + one-time costs a buyer won't inherit

Total sales, last 12 months (optional)

Only used to sanity-check your numbers

Sellable inventory at landed cost (optional)

What you paid to make and ship it — not retail value

The business

How long have you been selling this brand?

Sales vs the previous 12 months?

Your best seller's share of revenue?

Hours you work on it per week?

Risk & transferability

Registered trademark + Brand Registry?

Revenue outside Amazon?

Backup supplier if yours disappeared?

Suspension or serious policy strike, last 2 years?

Estimated business value$228k – $296k · 2.7×

Estimated business value

Market-ready

$228k

$296k

$262kmost likely

≈ 2.7× your yearly profit (SDE) · ≈ 32× monthly

Your multiple on the market scale

How you compare — 2025 sold deals

Distressed

1.1×

Typical sale

2.2×

You

2.7×

Premium

3.4×

What's helping, what's hurting

Business age · 2–4 years—
Growth trend · Growing+0.20×
Product concentration · 30–50%—
Trademark & Brand Registry · Yes, both+0.30×
Owner involvement · 10–20—
Off-Amazon revenue · Amazon only—
Supplier backup · Yes / multiple—
Account health · No—

Your biggest levers before selling

1.Document SOPs and delegate to cut your hoursup to +$29k
2.Spread revenue across more productsup to +$19k
3.Add a sales channel outside Amazonup to +$15k

Each lever re-runs the same valuation with that one improvement applied.

What the buyer pays

Business value$228k – $296k

Inventory at landed cost + $18,000

Total deal value$246k – $314k

If sold through a broker: fees about $26k–$39k (10–15% of the price).

Calibrated to closed sales — asking prices run 15–18% higher and usually don't clear.

An estimate calibrated to real sold-deal data — not an appraisal, and not financial or tax advice. Final prices are set by due diligence, deal structure, and negotiation.

How the valuation works — the same math buyers use

SDE: the number buyers pay for
Seller's discretionary earnings is your last-12-months net profit plus everything you personally take out — your salary, perks, and one-time costs a new owner won't inherit. Businesses under about $1M in earnings are priced as a multiple of SDE, so every documented add-back dollar is worth its amount times your multiple.
What sets your multiple
Size sets the base — bigger earnings command higher multiples — then growth trend, product spread, trademark protection, your weekly hours, off-Amazon revenue, supplier backup, and account health each move it by a documented amount. The calculator shows every one of those moves, nothing hidden.
Inventory is paid separately
The multiple applies to SDE only. Buyers purchase your sellable inventory on top, at landed cost — what you paid to make and ship it — and may exclude stale stock. Bloated inventory doesn't raise your price; it scares buyers about working capital.
"32×" and "2.7×" are the same number
Marketplaces like Empire Flippers quote a multiple of average monthly net profit (20–60×); brokers and M&A advisors quote annual SDE multiples (2–5×). Divide a monthly quote by 12 before comparing offers — mixing the two misvalues a business by an order of magnitude.
Preparation pays, literally
Sellers who start preparing one to two years before listing exit at roughly 2.7× the price of sellers who want out immediately: clean separate books, accrual accounting, a filed trademark, documented SOPs, and fewer owner-hours all show up directly in the multiple.
Why you get a range, not a number
The estimate is calibrated to what businesses actually sold for in 2024–2025, not asking prices, which run 15–18% higher and usually don't clear. The final price is set by due diligence, buyer competition, and deal structure — so an honest tool gives you a range.

FBA Valuation Calculator

How the valuation works — the same math buyers use

Selling an Amazon FBA business