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64

at a glance 2024 monthly planner

Worth a look

Shows a fragmented shelf (top 5 take 13% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 37Growth 70Conversion 50Competition 97Returns 86Price range 49Avg price 56Brand share 92Review moat 71Quality gap 19

Competition

Incredible13%

top-5 click share — an open shelf

Brand share

Great43%

top-5 brand share — no brand owns this niche

Returns

Great1.5%

return rate — above 6% kills the launch gate

Review moat

Good646.53

avg incumbent reviews — the moat a new listing must climb

Growth

Good+52.2%

90-day search growth — must beat 0% to launch

Avg price

Good$12.74

avg listing price — sweet spot $15–$100

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Price range

Okay$5.44–$24.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$184K

$184K/yr · 358K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, at a glance 2024 monthly planner is a $184K/yr Amazon United States market (358K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 64/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
15K–20K
avg 0–100/product
Revenue / yr
$191K–$255K
units × avg price
Launch success
39%
35 of 90 new (360d)
Conversion rate
4.0%
Avg BSR
#1,065
Page quality
0%
Prime
99%
Sponsored
94%
Out of stock
20.0%
Avg brand age
30 months
Avg seller age
176 days

Competition

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.

Brands

48 rising

Sellers

91

Top-5 brand share

43%

Top 20: 81%

Top-5 click share

13%

Top 20: 35%

Open market

53%

  • Youthamazing12%
  • Artfan12%
  • MaaIbok11%
  • GoiUnlt5%
  • Planrage4%
  • Pinchoco4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +52.2% search growth over the last 90 days.
25K15KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.6×

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$2K2%$4K3%$6K4%$7K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 161 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Document Organizing/Classification23%

“Very well organized”

Quality-Overall10%

“The overall quality is solid”

Size-Overall10%

“Like the size”

Advertised Vs Actual Product9%

“Exactly as pictured”

Value For Money7%

“Good buy for my money”

Design-Overall6%

“Beautiful design”

Ease Of Use6%

“Easy to read”

Writing Experience5%

“Good writing areas”

Paper Quality3%

“Cute, thick paper, simple”

Durability3%

“durable so it will definitely last”

What buyers complain about

Size-Overall17%

“just larger”

Thickness8%

“Not as thick”

Paper Quality7%

“However paper pages are thin as well as”

Advertised Vs Actual Product6%

“it is deceiving”

Quality-Overall5%

“Bad Quality”

Print Quality4%

“Disappointed in the printing mishap”

Value For Money3%

“Its not worth the price”

Durability3%

“durability comes down to how you use it”

Document Organizing/Classification3%

“If you need a daily planner/calendar to keep yourself organized this is not the one for you”

Ease Of Use3%

“it wouldnt open”

Top return reasons

Size-Overall54%
Advertised Vs Actual Product15%
Value For Money4%
Functionality-Overall3%
Quality-Overall3%
Paper Quality3%
Design-Overall2%
Thin1%
Weight Heavy1%
Strength1%

Common questions

Is at a glance 2024 monthly planner profitable to sell on Amazon United States?
The niche generates $184K/yr across 161 tracked products. 35 of 90 products launched in the last 360 days are still selling. 90-day search growth is +52.2%. Flapen's verdict: Worth a look (64/100).
How competitive is the at a glance 2024 monthly planner niche?
48 brands and 91 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 43% of demand.
What do buyers complain about in at a glance 2024 monthly planner?
Top complaints mined from reviews: Size-Overall, Thickness, Paper Quality. The return rate is 1.5%.
When does demand for at a glance 2024 monthly planner peak?
Demand peaks in May–Jun–Jul; the busiest month runs 3.6× the quietest.
What does it cost to enter the at a glance 2024 monthly planner niche?
Listings span $5.44–$24.18; the average listing price is $12.74 (sweet spot $15–$100). The average incumbent carries 647 reviews — the moat a new listing must climb.

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