11x17 Binder
11x17 Binder shows a sweet-spot price point ($29.22 avg), but soft demand (-6.7% this quarter) keeps it on the watch list.
Flapen Score
Top 14% of 426 Office Products niches · +7 vs the category median of 47
Is 11x17 Binder profitable on Amazon?
According to Flapen's Amazon United States niche tracking, 11x17 Binder is a $211K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 54/100.
11x17 Binder: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -6.7% over the last 90 days and 7.1% of searches end in a purchase.
$211K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 24 products
Top 11x17 Binder products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Cardinal 11-Inch x 17-Inch ClearVue Slant-D Ring Binder 1-Inch White (22112CB)
- Price
- $14.17
- Rating
- 4.7/5
- Reviews
- 166
- Age
- 19y ago
Sooez Art Portfolios 11x17 Large Portfolio Folder with 30 Pockets & Black Inner Sheets Display 60 Pages 11 x 17 Presentation Book
- Price
- $15.89
- Rating
- 4.8/5
- Reviews
- 1,946
- Age
- 5y ago
Cardinal Slant-D Ring 11 x 17 Tabloid ClearVue Binders 3 Rings 63% Recycled White
- Price
- $22.71
- Rating
- 4.7/5
- Reviews
- 1,643
- Age
- 19y ago
Cardinal 11-Inch x 17-Inch ClearVue Slant-D Ring Binder 2-Inch White (22132)
- Price
- $20.55
- Rating
- 4.7/5
- Reviews
- 1,643
- Age
- 19y ago
Humyoun 4 Pcs 11 x 17 Inch 3 Ring Binders 1 Inch Rings Heavy Duty View Plastic Flexible D Ring Binders Economy Holds 11 x 17 Paper for Artwork Blueprints Office Home Work Places (White)
- Price
- $36.58
- Rating
- 4.1/5
- Reviews
- 82
- Age
- 1y ago
Trending
90-day click momentum
Humyoun 4 Pcs 11 x 17 Inch 3 Ring Binders 1.5 Inch Rings Heavy Duty View Plastic Flexible D Ring Binders Economy Holds 11 x 17 Paper for Artwork Blueprints Office Home Work Places(Black)
- Price
- $38.57
- Rating
- 4.1/5
- Reviews
- 82
- Age
- 1y ago
JoyCat Art Portfolio Binder Fits 11x17 40 Pockets Art Folder with Clear View Pages 80 Sheets Presentation Binder for Artists and Students (Black)
- Price
- $17.98
- Rating
- 4.6/5
- Reviews
- 95
- Age
- 1y ago
Dunwell 11x17 Art Portfolio Binder with Black Mounting Paper (Black) Large Portfolio Folder for Artwork Storage 24 Clear Plastic Sleeves Displays 48 Pages Acid-Free 11 x 17 Presentation Book
- Price
- $18.26
- Rating
- 4.7/5
- Reviews
- 5,197
- Age
- 5y ago
Resurhang 10 Pcs 11x17 Inch Pressboard Report Cover 3 Capacity Presentation Binder Folder with Metal Prong Paper Fastener to Neatly Bind Reports Proposals Transcripts Other Documents (Black)
- Price
- $33.23
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 2y ago
gisgfim 12 Pcs 11 x 17 Pressboard Report Cover 3 Capacity Metal Prong Paper Fastener with Compressor Presentation Binder Folder to Neatly Bind Reports Proposals Transcripts Document
- Price
- $40.74
- Rating
- 4.6/5
- Reviews
- 38
- Age
- 2y ago
Newest
by launch dateJoyCat Art Portfolio Binder Fits 11x17 40 Pockets Art Folder with Clear View Pages 80 Sheets Presentation Binder for Artists and Students (Black)
- Price
- $17.98
- Rating
- 4.6/5
- Reviews
- 95
- Age
- 1y ago
Humyoun 4 Pcs 11 x 17 Inch 3 Ring Binders 1.5 Inch Rings Heavy Duty View Plastic Flexible D Ring Binders Economy Holds 11 x 17 Paper for Artwork Blueprints Office Home Work Places(Black)
- Price
- $38.57
- Rating
- 4.1/5
- Reviews
- 82
- Age
- 1y ago
Humyoun 8 Pcs 3 Ring Binders Rings Heavy Duty View D Ring Binders Economy Holds 11 x 17 Paper for Artwork Blueprints Office Home Work Places(White 1 Inch)
- Price
- $52.41
- Rating
- 4.1/5
- Reviews
- 19
- Age
- 1y ago
Humyoun 4 Pcs 11 x 17 Inch 3 Ring Binders 1 Inch Rings Heavy Duty View Plastic Flexible D Ring Binders Economy Holds 11 x 17 Paper for Artwork Blueprints Office Home Work Places(Black)
- Price
- $36.02
- Rating
- 4.1/5
- Reviews
- 82
- Age
- 1y ago
Humyoun 4 Pcs 11 x 17 Inch 3 Ring Binders 1 Inch Rings Heavy Duty View Plastic Flexible D Ring Binders Economy Holds 11 x 17 Paper for Artwork Blueprints Office Home Work Places (White)
- Price
- $36.58
- Rating
- 4.1/5
- Reviews
- 82
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
78
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
56%
Top 20: 96%
Open market
15%
- Cardinal41%
- Humyoun12%
- Sooez9%
- Avery9%
- Dunwell8%
- Ruby Paulina6%
- Open — no brand owns it (6 brands, 15%)
11x17 Binder demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top 11x17 Binder search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 11x17 binder54K/yr
- 11x17 binder 3 ring11K/yr
- 11 x 17 binder10K/yr
- 11 x 17 binders 3 ring6K/yr
- ledger binder5K/yr
- 11x17 3 ring binder5K/yr
- 11x17 binders4K/yr
- tabloid binder4K/yr
- long binder3K/yr
What reviews say buyers love and hate about 11x17 Binder
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Overall a quality binder”
“as advertised”
“Amazing bargain for a portfolio that includes so much”
“Good fit”
“Great organization tool”
What buyers complain about
88% of reviews“This a little too big”
“Doesn't hold 11x17" posters as claimed.”
“This product has failed at the one job it's supposed to do”
“Badly creased”
“the plastic is cheap and tears”
11x17 Binder return rate & reasons
Why buyers send it back, as a share of all return requests.
1.4%
Return rate
86%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 11x17 Binder questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
