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11x17 Binder

Maybe

Products sell for $29.22 on average, inside the sweet spot. But demand is soft, at -6.7% this quarter, so 11x17 Binder is a Maybe.

Flapen Score
54
54 / 100
Top 14% of 426 Office Products niches · +7 vs the category median of 47
Market size
$211K/yr102K searches / yr
90-day growth
-6.7%search demand this quarter
Competition
56%top-5 click share · 12 brands · 78 sellers

Flapen Score

11x17 Binder against its category

The dotted line is the Office Products average. Past it, 11x17 Binder is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 11x17 Binder market on Amazon at a glance

Shoppers on Amazon United States searched for 11x17 Binder 102K times last year and spent an estimated $211K. The top 5 brands take 79% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $211K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
-6.7%
Conversion, latest week
7.1%
Market size, estimated
$211Ka year
Peak month
February1.4× the quietest month
Top search term
11x17 binder54K searches a year

02 · Price

A sale here is worth $29.22.

Listings sell for $29.22 on average, from $7.02 to $97.47. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $29.22 that is $7K to $15K a year per listing.

Average price
$29.22inside the $15 to $100 sweet spot
Price range
$7.02–$97.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$7K–$15K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #94 within Binders & Binding Systems. It carries 613 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#94in Binders & Binding Systems
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
613per listing
Listings tracked
24

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top 11x17 Binder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

78

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

15%

  • Brand 141%
  • Brand 212%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (6 brands, 15%)

Demand

11x17 Binder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top 11x17 Binder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 11x17 binder54K/yr
  • 11x17 binder 3 ring11K/yr
  • 11 x 17 binder10K/yr
  • 11 x 17 binders 3 ring6K/yr
  • ledger binder5K/yr
  • 11x17 3 ring binder5K/yr
  • 11x17 binders4K/yr
  • tabloid binder4K/yr
  • long binder3K/yr

Reviews and returns

What reviews say buyers love and hate about 11x17 Binder

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
1.4%of orders come back
“This a little too big”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 11x17 Binder questions

Answered from the same tracked data.