11x17 binder
Worth a lookShows a sweet-spot price point ($29.22 avg), but soft demand (-6.7% this quarter) keeps it on the watch list.
Avg price
Incredible$29.22avg listing price — sweet spot $15–$100
Price range
Great$7.02–$97.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.4%return rate — above 6% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Review moat
Good612.79avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$211K$211K/yr · 102K searches
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, 11x17 binder is a $211K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $365K–$438K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 7.1%
- Avg BSR
- #94
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 65 months
- Avg seller age
- 174 days
Competition
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
78
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
56%
Top 20: 96%
Open market
15%
- Cardinal41%
- Humyoun12%
- Sooez9%
- Avery9%
- Dunwell8%
- Ruby Paulina6%
- Open — no brand owns it (6 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cardinal 11-Inch x 17-Inch ClearVue Slant-D Ring Binder 1-Inch White (22112CB)
Cardinal$14.174.7★166 rev
Sooez Art Portfolios 11x17 Large Portfolio Folder with 30 Pockets & Black Inner Sheets Display 60 Pages 11 x 17 Presentation Book
Sooez$15.894.8★1,946 rev
Cardinal Slant-D Ring 11 x 17 Tabloid ClearVue Binders 3 Rings 63% Recycled White
Cardinal$22.714.7★1,643 rev
Cardinal 11-Inch x 17-Inch ClearVue Slant-D Ring Binder 2-Inch White (22132)
Cardinal$20.554.7★1,643 rev
Humyoun 4 Pcs 11 x 17 Inch 3 Ring Binders 1 Inch Rings Heavy Duty View Plastic Flexible D Ring Binders Economy Holds 11 x 17 Paper for Artwork Blueprints Office Home Work Places (White)
Humyoun$36.584.1★82 rev
Newest
by launch date
JoyCat Art Portfolio Binder Fits 11x17 40 Pockets Art Folder with Clear View Pages 80 Sheets Presentation Binder for Artists and Students (Black)
JoyCat$17.9895 rev
Humyoun 4 Pcs 11 x 17 Inch 3 Ring Binders 1.5 Inch Rings Heavy Duty View Plastic Flexible D Ring Binders Economy Holds 11 x 17 Paper for Artwork Blueprints Office Home Work Places(Black)
Humyoun$38.5782 rev
Humyoun 8 Pcs 3 Ring Binders Rings Heavy Duty View D Ring Binders Economy Holds 11 x 17 Paper for Artwork Blueprints Office Home Work Places(White 1 Inch)
Humyoun$52.4119 rev
Humyoun 4 Pcs 11 x 17 Inch 3 Ring Binders 1 Inch Rings Heavy Duty View Plastic Flexible D Ring Binders Economy Holds 11 x 17 Paper for Artwork Blueprints Office Home Work Places(Black)
Humyoun$36.0282 rev
Humyoun 4 Pcs 11 x 17 Inch 3 Ring Binders 1 Inch Rings Heavy Duty View Plastic Flexible D Ring Binders Economy Holds 11 x 17 Paper for Artwork Blueprints Office Home Work Places (White)
Humyoun$36.5882 rev
Trending
90-day click momentumHumyoun 4 Pcs 11 x 17 Inch 3 Ring Binders 1.5 Inch Rings Heavy Duty View Plastic Flexible D Ring Binders Economy Holds 11 x 17 Paper for Artwork Blueprints Office Home Work Places(Black)
Humyoun$38.574.1★
JoyCat Art Portfolio Binder Fits 11x17 40 Pockets Art Folder with Clear View Pages 80 Sheets Presentation Binder for Artists and Students (Black)
JoyCat$17.984.6★
Dunwell 11x17 Art Portfolio Binder with Black Mounting Paper (Black) Large Portfolio Folder for Artwork Storage 24 Clear Plastic Sleeves Displays 48 Pages Acid-Free 11 x 17 Presentation Book
Dunwell$18.264.7★
Resurhang 10 Pcs 11x17 Inch Pressboard Report Cover 3 Capacity Presentation Binder Folder with Metal Prong Paper Fastener to Neatly Bind Reports Proposals Transcripts Other Documents (Black)
Resurhang$33.234.6★
gisgfim 12 Pcs 11 x 17 Pressboard Report Cover 3 Capacity Metal Prong Paper Fastener with Compressor Presentation Binder Folder to Neatly Bind Reports Proposals Transcripts Document
gisgfim$40.744.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Overall a quality binder”
“as advertised”
“Amazing bargain for a portfolio that includes so much”
“Good fit”
“Great organization tool”
“Easy to use”
“is very light to carry around”
“Better than I expected, definitely needed a portfolio to transport my artwork and materials to and from”
“Works well”
“Legal paper is a complete project that is easy to read”
What buyers complain about
“This a little too big”
“Doesn't hold 11x17" posters as claimed.”
“This product has failed at the one job it's supposed to do”
“Badly creased”
“the plastic is cheap and tears”
“The document protector sheets are super thin”
“do not lay flat”
“The document protector sheets are super thin”
Top return reasons
Common questions
- Is 11x17 binder profitable to sell on Amazon United States?
- The niche generates $211K/yr across 24 tracked products. 90-day search growth is -6.7%. Flapen's verdict: Worth a look (54/100).
- How competitive is the 11x17 binder niche?
- 12 brands and 78 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in 11x17 binder?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Functionality-Overall. The return rate is 1.4%.
- When does demand for 11x17 binder peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the 11x17 binder niche?
- Listings span $7.02–$97.47; the average listing price is $29.22 (sweet spot $15–$100). The average incumbent carries 613 reviews — the moat a new listing must climb.
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