11x17 Binder
MaybeProducts sell for $29.22 on average, inside the sweet spot. But demand is soft, at -6.7% this quarter, so 11x17 Binder is a Maybe.
- Flapen Score
- 54 / 100Top 14% of 426 Office Products niches · +7 vs the category median of 4754
- Market size
- $211K/yr102K searches / yr
- 90-day growth
- -6.7%search demand this quarter
- Competition
- 56%top-5 click share · 12 brands · 78 sellers
Flapen Score
11x17 Binder against its category
The dotted line is the Office Products average. Past it, 11x17 Binder is stronger. Inside it, weaker.
Market
The 11x17 Binder market on Amazon at a glance
Shoppers on Amazon United States searched for 11x17 Binder 102K times last year and spent an estimated $211K. The top 5 brands take 79% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 7.1% of those searches ended in a purchase.
Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $211K a year.
- Searches, last 12 months
- 102K
- Growth, 90 days vs prior 90
- -6.7%
- Conversion, latest week
- 7.1%
- Market size, estimated
- $211Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- 11x17 binder54K searches a year
02 · Price
A sale here is worth $29.22.
Listings sell for $29.22 on average, from $7.02 to $97.47. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $29.22 that is $7K to $15K a year per listing.
- Average price
- $29.22inside the $15 to $100 sweet spot
- Price range
- $7.02–$97.47
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $7K–$15K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #94 within Binders & Binding Systems. It carries 613 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 92%
- Out of stock, average day
- 0.0%
- Average rank
- #94in Binders & Binding Systems
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 613per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top 11x17 Binder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
78
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
56%
Top 20: 96%
Open market
15%
- Brand 141%
- Brand 212%
- Brand 39%
- Brand 49%
- Brand 58%
- Brand 66%
- Open — no brand owns it (6 brands, 15%)
Demand
11x17 Binder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top 11x17 Binder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 11x17 binder54K/yr
- 11x17 binder 3 ring11K/yr
- 11 x 17 binder10K/yr
- 11 x 17 binders 3 ring6K/yr
- ledger binder5K/yr
- 11x17 3 ring binder5K/yr
- 11x17 binders4K/yr
- tabloid binder4K/yr
- long binder3K/yr
Reviews and returns
What reviews say buyers love and hate about 11x17 Binder
We read the reviews and the return reasons for every product selling here.
“This a little too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 11x17 Binder questions
Answered from the same tracked data.









