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300 Lb Watercolor Paper

Maybe

An estimated 1.1% of orders come back. But shoppers spend an estimated $109K a year here, so 300 Lb Watercolor Paper is a Maybe.

Flapen Score
53
53 / 100
Top 17% of 426 Office Products niches · +6 vs the category median of 47
Market size
$109K/yr117K searches / yr
90-day growth
+1.8%search demand this quarter
Competition
40%top-5 click share · 14 brands · 45 sellers

Flapen Score

300 Lb Watercolor Paper against its category

The dotted line is the Office Products average. Past it, 300 Lb Watercolor Paper is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 300 Lb Watercolor Paper market on Amazon at a glance

Shoppers on Amazon United States searched for 300 Lb Watercolor Paper 117K times last year and spent an estimated $109K. The top 5 brands take 87% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
+1.8%
Conversion, latest week
5.2%
Market size, estimated
$109Ka year
Peak month
December1.6× the quietest month
Top search term
hahnemuhle watercolor sketchbook24K searches a year

02 · Price

A sale here is worth $17.80.

Listings sell for $17.80 on average, from $5.92 to $53.55. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $17.80 that is $2K to $4K a year per listing.

Average price
$17.80inside the $15 to $100 sweet spot
Price range
$5.92–$53.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #1,590 within Book Covers & Book Accessories. It carries 198 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
9.1%
Average rank
#1,590in Book Covers & Book Accessories
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
198per listing
Listings tracked
40

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top 300 Lb Watercolor Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 flat

Sellers

45

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

40%

Top 20: 83%

Open market

9%

  • Brand 162%
  • Brand 28%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (8 brands, 9%)

Demand

300 Lb Watercolor Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Spike '24Holiday '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top 300 Lb Watercolor Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hahnemuhle watercolor sketchbook24K/yr
  • watercolor bookmarks21K/yr
  • watercolor bookmarks to paint17K/yr
  • hahnemuhle watercolor paper15K/yr
  • hahnemuhle sketchbook10K/yr
  • hahnemuhle9K/yr
  • watercolor bookmark paper8K/yr
  • hahnemuhle paper7K/yr
  • watercolor paper bookmarks blank4K/yr

Reviews and returns

What reviews say buyers love and hate about 300 Lb Watercolor Paper

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Paper Quality”
1.1%of orders come back
“The water color paper is somewhat small”
A buyer, on “Paper Quality”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common 300 Lb Watercolor Paper questions

Answered from the same tracked data.