See It Bigger Planner 2025-2026

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -83.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $971K a year.

Searches, last 12 months

2.8M

Growth, 90 days vs prior 90

-83.0%

Conversion, latest week

2.8%

Market size, estimated

$971Ka year

Peak month

January14.6× the quietest month

Top search term

2026 planner weekly and monthly1.7M searches a year

Listings sell for $12.55 on average, from $4.13 to $54.01. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At $12.55 that is $31K to $38K a year per listing.

Average price

$12.55under the $15 to $100 sweet spot

Price range

$4.13–$54.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

2,500–3,000

Revenue per listing a year

$31K–$38K

Returns

1.6%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #299 within Planners, Refills & Covers. It carries 1,755 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

98%

Out of stock, average day

12.4%

Average rank

#299in Planners, Refills & Covers

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

1,755per listing

Listings tracked

61

31 products launched here in the last 12 months. 22 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

31

Successful launches

22Amazon's first-year sales bar

Average brand age

28 months