Journal for Men

Shoppers searched for this 3.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months

3.7M

Growth, 90 days vs prior 90

-17.3%

Conversion, latest week

2.5%

Market size, estimated

$1.6Ma year

Peak month

December15.2× the quietest month

Top search term

leather journal808K searches a year

Listings sell for $17.04 on average, from $6.56 to $94.17. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At $17.04 that is $34K to $43K a year per listing.

Average price

$17.04inside the $15 to $100 sweet spot

Price range

$6.56–$94.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

2,000–2,500

Revenue per listing a year

$34K–$43K

Returns

1.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #127 within Personal Organizers. It carries 4,484 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.8%

Average rank

#127in Personal Organizers

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

4,484per listing

Listings tracked

41

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

44 months