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Desk Calendar 2023

Desk Calendar 2023 shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

62
Worth a look

Top 3% of 426 Office Products niches · +15 vs the category median of 47

Market size 91Growth 16Conversion 62Competition 81Returns 95Price range 53Avg price 41Brand share 76Review moat 59Quality gap 24
This niche Category average · 426 niches

Is Desk Calendar 2023 profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Desk Calendar 2023 is a $1.8M/yr Amazon United States market (3.0M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Aug. Verdict: Worth a look — 62/100.

Desk Calendar 2023: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -18.3% over the last 90 days and 5.4% of searches end in a purchase.

$1.8M

revenue / yr

Units sold / yr250K
Search volume / yr-18.3%3.0M
Conversion rate5.4%
Avg price$10.92

Who owns the niche?

The top 5 brands hold 59% of demand, so 41% of the market is open.

41%

open market share

Brands · sellers32 · 94
Top-5 product click share34%
Open market41%
Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 57 products

Sponsored placement86%
New entrants (1y)22· 16 succeeded
Avg rating4.6★
Avg reviews1,155

Top Desk Calendar 2023 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

$0$53K$106K$159K$212K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 rising

Sellers

94

Top-5 brand share

59%

Top 20: 93%

Top-5 click share

34%

Top 20: 72%

Open market

35%

  • Taja16%
  • ZICOTO14%
  • GuassLee13%
  • SUNEE8%
  • Adronix8%
  • Forvencer6%

Desk Calendar 2023 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3.0MCVR5.4%Products57Brands32Top 5 Brands59%OOS Rate16.0%Rating4.6★Reviews1,155Avg BSR#52
500K300KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug · busiest ÷ quietest = 4.9×

Top Desk Calendar 2023 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • desk calendar1.4M/yr
  • desktop calendar140K/yr
  • desk calendars170K/yr
  • small desk calendar121K/yr
  • large desk calendar96K/yr
  • desk calender40K/yr
  • calendar desk39K/yr
  • desk calendar 202527K/yr
  • desk calendar 2025-2026904K/yr
  • 2025 desk calendar22K/yr

What reviews say buyers love and hate about Desk Calendar 2023

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Size-Overall21%

Love the size

Document Organizing/Classification11%

Organized my life

Quality-Overall10%

Excellent quality, arrived quickly

Office Usability9%

Perfect for office desk

Advertised Vs Actual Product8%

As described

What buyers complain about

61% of reviews
Size-Overall27%

Also, the squares are small

Paper Quality7%

Poor quality paper

Flatness6%

will not lay flat

Advertised Vs Actual Product4%

Not as advertised

Writing Experience3%

I can not write on it at all

Desk Calendar 2023 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

88%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
72%
2Advertised Vs Actual Product
9%
3Value For Money
2%
4Functionality-Overall
2%
5Flatness
2%

Common Desk Calendar 2023 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Desk Calendar 2023 62/100 on Amazon United States — Worth a look. The niche generates $1.8M/yr across 57 tracked products. 16 of 22 products launched in the last 360 days are still selling. Search demand moved -18.3% over the last 90 days.
Search demand for Desk Calendar 2023 on Amazon United States peaks in Jan–Aug, where the busiest month runs 4.9× the quietest.