Is desk calendar 2023 profitable to sell on Amazon United States?

The niche generates $1.8M/yr across 57 tracked products. 16 of 22 products launched in the last 360 days are still selling. 90-day search growth is -18.3%. Flapen's verdict: Worth a look (62/100).

How competitive is the desk calendar 2023 niche?

32 brands and 94 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in desk calendar 2023?

Top complaints mined from reviews: Size-Overall, Paper Quality, Flatness. The return rate is 0.9%.

When does demand for desk calendar 2023 peak?

Demand peaks in Jan–Aug; the busiest month runs 4.9× the quietest.

What does it cost to enter the desk calendar 2023 niche?

Listings span $4.11–$27.49; the average listing price is $10.92 (sweet spot $15–$100). The average incumbent carries 1,155 reviews — the moat a new listing must climb.

desk calendar 2023

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Market size

Great$1.8M

$1.8M/yr · 3.0M searches

Competition

Great34%

top-5 click share — an open shelf

Brand share

Great59%

top-5 brand share — no brand owns this niche

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,155.46

avg incumbent reviews — the moat a new listing must climb

Price range

Good$4.11–$27.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$10.92

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-18.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, desk calendar 2023 is a $1.8M/yr Amazon United States market (3.0M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Aug. Verdict: Worth a look — 62/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

desk calendar 2023 market data

Units sold / yr: 200K–250K; avg 2,500–3,000/product
Revenue / yr: $2.2M–$2.7M; units × avg price
Conversion rate: 5.4%
Avg BSR: #52
Page quality: 0%
Prime: 98%
Sponsored: 86%
Out of stock: 16.0%
Avg brand age: 29 months
Avg seller age: 180 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

32 rising

Sellers

Top-5 brand share

59%

Top 20: 93%

Top-5 click share

34%

Top 20: 72%

Open market

35%

Taja16%
ZICOTO14%
GuassLee13%
SUNEE8%
Adronix8%
Forvencer6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.3% search growth over the last 90 days.

Peak months: Jan, Aug · busiest ÷ quietest = 4.9×

Open Trend

Top desk calendar 2023 search terms

desk calendar1.4M/yr -13.0%4.0% conv.
desktop calendar140K/yr -19.6%4.5% conv.
desk calendars170K/yr -33.4%2.8% conv.
small desk calendar121K/yr -15.4%2.7% conv.
large desk calendar96K/yr +9.3%3.2% conv.
desk calender40K/yr -12.6%5.4% conv.
calendar desk39K/yr -8.4%4.0% conv.
desk calendar 202527K/yr -2.1%0.0% conv.
desk calendar 2025-2026904K/yr -88.8%0.5% conv.
2025 desk calendar22K/yr -37.3%0.5% conv.

All search terms

Top desk calendar 2023 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Desk Calendar 2026-2027 21-Month Calendar Runs Until June 2027 Large 17 x 12 Monthly Desktop & Wall Calendar for Home & Office - Floral

Taja$7.024.7★4,136 rev

GuassLee Desk Calendar 2026-2027 - 19 Months Academic Calendar 17 11.5 Desktop Calendar from Jun. 2026 to Dec. 2027 with Julian Date for Home School Office Desk Top Organizing

GuassLee$9.594.7★1,603 rev

Forvencer Desk Calendar 2026-2027 21 Months Calendar Runs from April 2026 to December 2027 17 x 12 Large 2026 Wall Calendar Monthly Planner with Plastic Cover for Home School Office

Forvencer$8.424.8★429 rev

Desk Calendar 2026-2027 18-Month Calendar Runs from July 2026 to December 2027 Large 17 x 12 Monthly Desktop & Wall Calendar for Home & Office - Floral

Taja$6.904.7★4,136 rev

Aesthetic Desk Calendar 2026-2027 - Runs from January 2026 until July 2027 - Beautiful Small 26-27 Flip Desktop Calendar for Easy Organizing

ZICOTO$8.294.6★226 rev

Newest

by launch date

Desk Calendar 2026-2027 18-Month Calendar Runs from July 2026 to December 2027 Large 17 x 12 Monthly Desktop & Wall Calendar for Home & Office - Floral

Taja$6.904,136 rev

3mo ago

Forvencer Desk Calendar 2026-2027 21 Months Calendar Runs from April 2026 to December 2027 17 x 12 Large 2026 Wall Calendar Monthly Planner with Plastic Cover for Home School Office

Forvencer$8.42429 rev

5mo ago

Guasslee Desk Calendar 2026-2027(Jun. 2026 - Dec. 2027) 19-Month School Year Compact Desktop & Wall Calendar 14 x 11 Thick Paper Monthly Planner for Small Space Home Office Dorm & School

GuassLee$5.211,670 rev

7mo ago

Guasslee Desk Calendar 2026-2027 19-Month School Year Calendar 2026 Jun. - 2027 Dec 17x11.5 Large Monthly Desk Planner with Corner Protectors Ample Blocks Notes for Home Office

GuassLee$6.27476 rev

7mo ago

Aesthetic 2026-2027 Desk Calendar - Runs From January 2026 Until July 2027 - Minimalistic Office Desktop/Wall Calendar 14.5x11.5 for Easy Organizing

ZICOTO$4.70144 rev

9mo ago

What buyers say about desk calendar 2023

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall21%

“Love the size”

Document Organizing/Classification11%

“Organized my life”

Quality-Overall10%

“Excellent quality, arrived quickly”

Office Usability9%

“Perfect for office desk”

Advertised Vs Actual Product8%

“As described”

Value For Money6%

“Great deal”

Ease Of Use4%

“Ease of use”

Paper Quality4%

“Nice thick paper”

Writing Experience4%

“Great to write on”

Design-Overall4%

“The design is cool”

What buyers complain about

Size-Overall27%

“Also, the squares are small”

Paper Quality7%

“Poor quality paper”

Flatness6%

“will not lay flat”

Advertised Vs Actual Product4%

“Not as advertised”

Writing Experience3%

“I can not write on it at all”

Value For Money3%

“Just little expensive”

Quality-Overall3%

“its basically trash now”

Print Quality3%

“didnt finish before the planner went to print”

Durability2%

“Fell apart using it after 1 month”

Strength2%

“Ridiculously flimsy”

Top return reasons

Size-Overall72%

Advertised Vs Actual Product9%

Value For Money2%

Functionality-Overall2%

Flatness2%

Paper Quality2%

Quality-Overall1%

Color1%

Strength1%

Defective Material/Parts1%

Common questions

Is desk calendar 2023 profitable to sell on Amazon United States?: The niche generates $1.8M/yr across 57 tracked products. 16 of 22 products launched in the last 360 days are still selling. 90-day search growth is -18.3%. Flapen's verdict: Worth a look (62/100).
How competitive is the desk calendar 2023 niche?: 32 brands and 94 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in desk calendar 2023?: Top complaints mined from reviews: Size-Overall, Paper Quality, Flatness. The return rate is 0.9%.
When does demand for desk calendar 2023 peak?: Demand peaks in Jan–Aug; the busiest month runs 4.9× the quietest.
What does it cost to enter the desk calendar 2023 niche?: Listings span $4.11–$27.49; the average listing price is $10.92 (sweet spot $15–$100). The average incumbent carries 1,155 reviews — the moat a new listing must climb.