Desk Calendar 2023
MaybeAn estimated 0.9% of orders come back. But demand is soft, at -18.3% this quarter, so Desk Calendar 2023 is a Maybe.
- Flapen Score
- 62 / 100Top 3% of 426 Office Products niches · +15 vs the category median of 4762
- Market size
- $1.8M/yr3.0M searches / yr
- 90-day growth
- -18.3%search demand this quarter
- Competition
- 34%top-5 click share · 32 brands · 94 sellers
Flapen Score
Desk Calendar 2023 against its category
The dotted line is the Office Products average. Past it, Desk Calendar 2023 is stronger. Inside it, weaker.
Market
The Desk Calendar 2023 market on Amazon at a glance
Shoppers on Amazon United States searched for Desk Calendar 2023 3.0M times last year and spent an estimated $1.8M. The top 5 brands take 59% of clicks. Demand peaks in Jan–Aug. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 5.4% of those searches ended in a purchase.
Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.
- Searches, last 12 months
- 3.0M
- Growth, 90 days vs prior 90
- -18.3%
- Conversion, latest week
- 5.4%
- Market size, estimated
- $1.8Ma year
- Peak month
- January4.9× the quietest month
- Top search term
- desk calendar1.4M searches a year
02 · Price
A sale here is worth $10.92.
Listings sell for $10.92 on average, from $4.11 to $27.49. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 2,500 to 3,000 of them. At $10.92 that is $27K to $33K a year per listing.
- Average price
- $10.92under the $15 to $100 sweet spot
- Price range
- $4.11–$27.49
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $27K–$33K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #52 within Desktop Calendars & Supplies. It carries 1,155 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 98%
- Out of stock, average day
- 16.0%
- Average rank
- #52in Desktop Calendars & Supplies
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 1,155per listing
- Listings tracked
- 57
04 · Newcomers
16 of last year's 22 launches cleared the first-year sales bar.
22 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 22
- Successful launches
- 16Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Desk Calendar 2023 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
32 rising
Sellers
94
Top-5 brand share
59%
Top 20: 93%
Top-5 click share
34%
Top 20: 72%
Open market
35%
- Brand 116%
- Brand 214%
- Brand 313%
- Brand 48%
- Brand 58%
- Brand 66%
Demand
Desk Calendar 2023 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Aug · busiest ÷ quietest = 4.9×
Search terms
Top Desk Calendar 2023 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- desk calendar1.4M/yr
- desktop calendar140K/yr
- desk calendars170K/yr
- small desk calendar121K/yr
- large desk calendar96K/yr
- desk calender40K/yr
- calendar desk39K/yr
- desk calendar 202527K/yr
- desk calendar 2025-2026904K/yr
- 2025 desk calendar22K/yr
Reviews and returns
What reviews say buyers love and hate about Desk Calendar 2023
We read the reviews and the return reasons for every product selling here.
“Also, the squares are small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
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$2.7M/yr-23.2%
Desk Calendar 2026
$4.1M/yr-27.1%
Wall Calendar 2025-2026 Large 22x17
$575K/yr-46.7%
Monthly Calendar
$368K/yr+33.8%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Desk Calendar 2023 questions
Answered from the same tracked data.