11x17 folder
Worth a lookShows a sweet-spot price point ($25.22 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$25.22avg listing price — sweet spot $15–$100
Price range
Great$6.79–$80.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Review moat
Great329.34avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
Market size
Bad$62K$62K/yr · 42K searches
According to Flapen's Amazon United States niche tracking, 11x17 folder is a $62K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Sep. Verdict: Worth a look — 57/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
11x17 folder market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $63K–$76K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #142
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 89%
- Out of stock
- 5.6%
- Avg brand age
- 56 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
24 rising
Sellers
82
Top-5 brand share
51%
Top 20: 98%
Top-5 click share
41%
Top 20: 80%
Open market
43%
- Blue Summit Supplies14%
- SMEAD10%
- gisgfim10%
- Sooez10%
- XUWAIDSGN7%
- Performore7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.6% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 2.3×
Top 11x17 folder search terms
- 11x17 folder20K/yr
- 11 x 17 folder5K/yr
- 11x17 folders5K/yr
- 11x17 file folder4K/yr
- 11x17 document holder4K/yr
- tabloid folder3K/yr
Top 11x17 folder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Blue Summit Supplies 11x17 Folders for Blueprints Plans Drawings and Construction Manila 11x17 File Folders Bulk 50 Pack
Blue Summit Supplies$39.574.7★153 rev
Sooez Art Portfolios 11x17 Large Portfolio Folder with 30 Pockets & Black Inner Sheets Display 60 Pages 11 x 17 Presentation Book
Sooez$15.894.8★1,946 rev
Smead Project Envelope Snap Closure Top Load Tabloid Size Assorted Colors 6 per Pack (89691)
SMEAD$15.054.6★171 rev
gisgfim 12 Pcs 11 x 17 Pressboard Report Cover 3 Capacity Metal Prong Paper Fastener with Compressor Presentation Binder Folder to Neatly Bind Reports Proposals Transcripts Document
gisgfim$40.744.6★38 rev
Cardinal Poly Portfolio w/Brads Black 11 x 17 1 per Box (94910)
Cardinal$8.014.3★121 rev
Newest
by launch date
AmazingSpark 3 Pcs 11 x 17 Inch Expandable Tabloid Size Document Folder Organizers with Snap Closure & Label Clear Plastic Expanding File Folder for A3 Ledger Size Plots Charts (Black)
AmazingSpark$20.7822 rev
gisgfim 40 Pcs 11 x 17 Pressboard Report Cover 3 Capacity Metal Prong Paper Fastener with Compressor Presentation Binder Folder to Neatly Bind Reports Proposals Transcripts Document(Black)
gisgfim$80.598 rev
AmazingSpark 10 pack 11 * 17 in File Folder Tabloid Sized Black Plastic Poly Envelopes with Snap Closure Oversized Portfolio Binder Important Document Organizer Storage for School Work Office Home
AmazingSpark$14.024 rev
25 Pack 1117 Expanding Hanging File Folders for Filing Cabinet 1/5 Cut Heavy Duty Hang Folders with Plastic Tabs & Label Cards Extra Large Hangers File Organizer for 1117 Paper Engineering Document
gisgfim$55.227 rev
gisgfim 12 Pcs 11 x 17 Pressboard Report Cover 3 Capacity Metal Prong Paper Fastener with Compressor Presentation Binder Folder to Neatly Bind Reports Proposals Transcripts Document
gisgfim$40.7438 rev
Trending
90-day click momentum
JAM PAPER Plastic Envelopes with Button & String Tie Closure - Large Booklet - 12 x 18 - Clear - 3/Pack
JAM Paper$10.614.7★
AmazingSpark 3 Pcs 11 x 17 Inch Expandable Tabloid Size Document Folder Organizers with Snap Closure & Label Clear Plastic Expanding File Folder for A3 Ledger Size Plots Charts (Black)
AmazingSpark$20.784.1★
Cardinal 11-Inch x 17-Inch ClearVue Slant-D Ring Binder 1-Inch White (22112CB)
Cardinal$14.174.7★
AmazingSpark 10 pack 11 * 17 in File Folder Tabloid Sized Black Plastic Poly Envelopes with Snap Closure Oversized Portfolio Binder Important Document Organizer Storage for School Work Office Home
AmazingSpark$14.024.2★
Resurhang 10 Pcs 11x17 Inch Pressboard Report Cover 3 Capacity Presentation Binder Folder with Metal Prong Paper Fastener to Neatly Bind Reports Proposals Transcripts Other Documents (Black)
Resurhang$33.234.6★
What buyers say about 11x17 folder
What buyers praise and complain about, mined from review topics.What buyers love
“There is a good balance of quality to performance here”
“good deal”
“This organizer was perfect for that”
“Works as expected”
“Measurements are accurate”
“Good large item storage”
“Nice, solid construction”
“very durable”
“Works perfect for keeping my car repair receipts in”
“easy transport at a reasonable price”
What buyers complain about
“Very small in size”
“Can't fit 11 x17 paper inside these”
“Fragile”
“Doesn't hold 11x17" posters as claimed.”
“I just hate to see the waste of fuel, etc”
“This product has failed at the one job it's supposed to do”
“Badly creased”
“the plastic is cheap and tears”
“The handles are thick”
“less-so for being transported a lot”
Top return reasons
Common questions
- Is 11x17 folder profitable to sell on Amazon United States?
- The niche generates $62K/yr across 44 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Worth a look (57/100).
- How competitive is the 11x17 folder niche?
- 24 brands and 82 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in 11x17 folder?
- Top complaints mined from reviews: Size-Overall, Paper Compatibility, Strength. The return rate is 1.5%.
- When does demand for 11x17 folder peak?
- Demand peaks in Sep; the busiest month runs 2.3× the quietest.
- What does it cost to enter the 11x17 folder niche?
- Listings span $6.79–$80.59; the average listing price is $25.22 (sweet spot $15–$100). The average incumbent carries 329 reviews — the moat a new listing must climb.