11x17 Folder

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months

42K

Growth, 90 days vs prior 90

-13.6%

Conversion, latest week

5.9%

Market size, estimated

$62Ka year

Peak month

September2.3× the quietest month

Top search term

11x17 folder20K searches a year

Listings sell for $25.22 on average, from $6.79 to $80.59. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $25.22 that is $0 to $3K a year per listing.

Average price

$25.22inside the $15 to $100 sweet spot

Price range

$6.79–$80.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

1.5%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #142 within Binders & Binding Systems. It carries 329 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

91%

Out of stock, average day

5.6%

Average rank

#142in Binders & Binding Systems

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

329per listing

Listings tracked

44

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

56 months